The document compares the prices of 11 common grocery items sold by 4 major retailers (Carrefour, Cora, Kaufland, Real) in Romania in March 2015. It finds that Kaufland had the lowest total basket price of RON 61.67, followed by Carrefour at RON 65.44, and Cora at RON 69.78. Real was excluded from the comparison because it did not promote some items like sunflower oil and corn flour in its 2015 leaflets. The document provides a table comparing prices by retailer for each item.

1. 2015 MARCH
BEST OFFER

2. 2015 MARCH
11 TOP PRODUCTS*:
•SPARKLING WATER (1L)
•FLOUR (1KG)
•SUGAR (1KG)
•SUNFLOWER OIL (1L)
•RICE (1KG)
•CORN FLOUR (1KG)
•MILK (1L)
•MARGARINE (1KG)
•WRAPPED TELEMEA (1KG)
•BONELESS CHICKEN BREAST (1KG)
•EGGS (1 PIECE)
(* KG/L/PIECE - UNIT PRICE)

3. 2015 MARCH
BEST PRICES IN NATIONAL LEAFLETS
(RON/UNIT)
If Kaufland would have promoted regular margarine in March with their average
minimum unit price from 2015 equal to 4,49 RON, the total basket of Kaufland
would be 61,67 RON and therefore the cheapest.
Carrefour’s basket with their price for eggs would be 65,44 RON, followed by Cora
with 69,78 RON. Real was not considered because in 2015 sunflower oil, cornflour,
regular margarine and eggs were not promoted at all in national leaflets.
(-) products not promoted at all in 2015
* products not promoted in March
PRODUCTS CARREFOUR CORA KAUFLAND REAL
SPARKLING WATER 0,69 0,67 0,60 0,72
FLOUR 1,49 1,51 2,19 2,72
SUGAR 2,65 2,39 2,65 2,49
SUNFLOWER OIL 3,99 3,89 3,59 (-)
RICE 3,39 5,96 2,49 3,89
CORN FLOUR 1,75 3,35 2,69 (-)
MILK 2,79 3,55 1,99 3,69
REGULAR MARGARINE 6,98 4,99 * (-)
WRAPPED TELEMEA 23,47 23,80 23,27 21,57
BONELESS CHICKEN BREAST 17,35 18,99 17,35 17,99
EGGS * 0,68 0,45 (-)
TOTAL 64,55 69,78 57,27 (-)

4. 2015 MARCH
0,60 RON 1,49 RON
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
LIDO GIRBEA FAINA 000 1 BUC. 1 KG 2,19 2,19
NO NAME FAINA 650 1 BUC. 1 KG 1,49 1,49
WINNY FAINA 000 1 BUC. 1 KG 1,51 1,51
BANEASA FAINA 000 1 BUC. 1.1 KG 2,95 2,95 2,99 2,68 2,68 2,72
FLOUR PROMO PRICE PRICE/KG
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
CARREFOUR
APA MINERALA
CARBOGAZOASA
1 STICLA 2 L 1,39 0,69
CALIPSO
APA MINERALA
CARBOGAZOASA
1 STICLA 2 L 1,33* 0,67*
K-CLASSIC
APA MINERALA
CARBOGAZOASA
1 STICLA 2 L 1,19 0,60
ZIZIN
APA MINERALA
CARBOGAZOASA
1 STICLA 2.5 L 1,49 1,80 0,60 0,72
SPARKLING WATER PROMO PRICE PRICE/L

5. 2015 MARCH
2,39 RON 3,59 RON
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
CORONITA
ZAHAR CRISTAL DE SEZON
PUNGA HARTIE
1 BUC. 1 KG 2,65 2,65 2,65 2,65
CORONITA
ZAHAR CRISTAL
PUNGA PLASTIC
1 BUC. 1 KG 2,59 2,63 2,65 2,59 2,63 2,65
DIAMANT
ZAHAR CRISTAL
PUNGA HARTIE
1 BUC. 1 KG 2,39 2,39
DIAMANT
ZAHAR CRISTAL
PUNGA PLASTIC
1 BUC. 1 KG 2,49 2,49
SUGAR PROMO PRICE PRICE/KG
*price valid only for Cora card holders
**price valid for minimum 6 items per receipt
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
CARREFOUR ULEI FLOAREA SOARELUI 1 STICLA 1 L 3,99 3,99
CLAS ULEI FLOAREA SOARELUI 1 STICLA 1 L 3,59** 3,59**
SURASUL
SOARELUI
ULEI FLOAREA SOARELUI 1 STICLA 1 L 3,89* 3,89*
SUNFLOWER OIL PROMO PRICE PRICE/L

6. 2015 MARCH
2,49 RON 1,75 RON
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
NO NAME
OREZ BOB LUNG
SELECTIONAT
1 BUC. 1 KG 3,39 3,39
NOE OREZ BOB LUNG 1 BUC. 1 KG 2,49 2,49
RISO SCOTTI OREZ BOB CU BOB LUNG 1 BUC. 1 KG 5,96 5,96
NATURA
PRECIOUS FINE
OREZ GUSTOS 1 BUC. 1 KG 5,49 3,89 5,49 3,89
RICE PROMO PRICE PRICE/KG
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
CARREFOUR
DISCOUNT
MALAI 1 BUC. 1 KG 1,75 1,75
BANEASA MALAI EXTRA 1 BUC. 1 KG 3,35 3,35
GATA MALAI 1 BUC. 1 KG 2,69 2,69
CORNFLOUR PROMO PRICE PRICE/KG

7. 2015 MARCH
1,99 RON 4,99 RON
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
DELMA
MARGARINA SANDVIS
20% GRASIME
1 BUC. 500 GR 3,49 6,98
LINCO
MARGARINA
20% GRASIME APETIT
1 BUC. 1 KG 4,99 4,99
MARGARINE PROMO PRICE PRICE/KG
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
CARREFOUR
DISCOUNT
LAPTE CONSUM
1.5% GRASIME
1 BUC. 1 L 2,79 2,79
OKE
LAPTE CONSUM
1.5% GRASIME
1 BUC. 1 L 3,55 3,55
K-CLASSIC
LAPTE
1.5% GRASIME
1 BUC. 1 L 1,99 1,99
MILLI
LAPTE CONSUM
1.5% GRASIME
1 PACHET
2 BUC. 1 L
7,38 3,69
MILK PROMO PRICE PRICE/L

8. 2015 MARCH
21,57 RON 17,35 RON
*price valid for 2 items purchased
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
HOCHLAND
TELEMEA DE VACA CU
VERDETURI AMBALATA
1 BUC. 150 GR 3,52* 23,47*
PRESIDENT
(LADORNA)
TELEMEA DE VACA
AMBALATA
1 BUC. 400 GR 9,52 23,80
HOCHLAND
TELEMEA DE VACA LIGHT
10.5% GRASIME AMBALATA
1 PACHET
2 BUC. 150 GR
6,98 6,47 23,27 21,57
WRAPPED TELEMEA PROMO PRICE PRICE/KG
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
NO NAME
PIEPT DE PUI DEZOSAT FARA
PIELE PROASPAT AMBALAT
1 KG 17,35 18,99 17,35 18,99 17,35
BRAVIS
PIEPT DE PUI DEZOSAT FARA
PIELE PROASPAT AMBALAT
1 KG 17,99 17,99
CHICKEN BREAST PROMO PRICE PRICE/KG

9. 2015 MARCH
0,45 RON
BRAND ITEM Packaging CARREFOUR CORA KAUFLAND REAL-H CARREFOUR CORA KAUFLAND REAL-H
TONELI OUA L 1 PACHET 10 BUC. 6,82 0,68
NO NAME OUA M 1 PACHET 10 BUC. 4,49 0,45
EGGS PROMO PRICE PRICE/PIECE

10. 2015 MARCH
Thank you for your attention
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
Ana Grigore
Account Manager
ana.grigore@hiper-com.com
+40 (0) 741 098 023
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