The document provides consumer profile information for a household in ZIP code 35080. Key details include an income over $50,000, owning a home, having children in college, and owning two dogs. The individual is a member of a garden club, spends $500 online annually, wants a 60" plasma TV, has a designer handbag addiction, and buys peanut butter cups to eat secretly in the car on the grocery trip home.

1. ZIP Code: Household
35080 Income:
$50,000+
Has children,
Owns her
college education
own home
and two dogs
Member Above average
of the consumption of food
garden club away from home
Spent $500 Starts her
online in last workday with
12 months a grande, half-fat,
no whip latté
Is in the market for
the perfect 60” Plasma TV
(NOT LCD!!) When grocery shopping,
buys peanut butter cups
Has a and secretly eats them
barely manageable in the car on
addiction to the way home
designer handbags
There’s No Such Thing
As “Too Much Information.”
Utilizing advanced industry methodologies, Preferred Customer Profiling
MailSouth delves into consumer-level data to • Database Management
• Customer Profiling • Behavioral Profiling
provide insight and advice to clients to help them • Customer Prioritization and Segmentation
grow their businesses. • Predictive Modeling of Customer “Look Alikes”
MailSouth can truly “crunch the numbers.” Target Customer Segmentation
• Lifestyles and Behavioral Patterns
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align to provide insights from the analysis to offer with the Propensity to Respond
business recommendations by identifying • Predictive Modeling of Revenue Generation
• Geographical Product Affinity
meaningful consumer indicators and trends.
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