In a presentation given at the 2012 INTIX Conference in San Antonio by TRG Arts CEO Rick Lester on ticketing and data consortiums among arts organizations.
50 simple but highly effective email marketing tipsTamara Gielen
The document provides 50 tips for getting more from an email marketing program, including asking for permission before adding people to lists, promoting email programs prominently on websites, testing changes before implementing them, and segmenting lists so not every subscriber receives every email. The tips are copyrighted and were written by an independent email marketing consultant.
Dancing With the Stars: Building Stronger Patron RelationshipsTRG Arts
Hear from luminaries at top companies as they discuss the keys to keeping and upgrading patrons. Jill Robinson, President of TRG Arts, moderated this panel discussion at the Spring 2012 ArtsReach Conference in New York City.
Moderator: Jill Robinson, President, TRG Arts
Panelists:
Chad Bauman, Director of Communications, Arena Stage
Suzette Sherman, Director of External Affairs and Member Relations, National Museum of Women in the Arts
David Snead, Vice President of Marketing, New York Philharmonic
Karen Girty, Marketing Director, New York City Ballet
Donna Williams, Chief Audience Development Officer, Metropolitan Museum of Art
Reimagining Museum Loyalty in a Data-Driven WorldTRG Arts
This session, presented at the 2013 AAM conference in Baltimore, explored an established enterprise model—loyalty through customer relationship management—and reimagine it for our museums. Designed to provoke thought-leadership for museum CEOs, COOs, department heads, as well as across functional areas, this presentation will spotlight practical steps for increasing museum loyalty and reaping the results. Presenters included: Jill Robinson, Suzette Sherman, and Heather Calvin, Associate Vice President, Visitor Services and Membership at Boston's Museum of Science.
Diversifying the Portfolio: Creating Holistic Campaigns in a Brave New World TRG Arts
With the rise of Google Analytics, conversion pixels, and referral codes, there are more tools than ever for tracking the results of your organization’s marketing campaigns. Yet even with hard evidence that digital efforts produce results, is it really time to shut the door on established methods such as direct mail, print/display advertising, and grassroots marketing? Can leaning too far in either direction impair one’s ability to capture a “middle ground”?
This session, presented at the 2014 National Arts Marketing Project Conference, examined case studies of campaigns that successfully integrated old and new school marketing and campaign measurement via an integrated, “holistic” approach. The panelists tackled questions such as: how do specific demographics and audiences respond to different types of messaging? What is the value of “eyes-only” impressions vs. conversions that result in hard-and fast (and trackable) revenue?
Presenters: Eric Winick of JCC Manhattan, Amelia Northrup-Simpson of TRG Arts, Molly Riddle Wink of Denver Art Museum, Khady Kamara of Arena Stage
President & CEO Jill Robinson presented this intensive session on patron loyalty on May 31, 2014 at the Canadian Arts Marketing, Development & Ticketing Conference in Toronto. Two decades of arts consumer research is clear: patron relationships have the plot lines of a love story. Take, for instance that first contact with a person that has never before walked into your organization’s life. It could be the beginning of long, loyal engagement or a one night stand, depending on how you behave on this first date. In this 90-minute workshop, Jill showed how to build happily-ever-after relationships that can build patron loyalty and revenue. Hear case studies on today’s best loyalty practices and learn techniques that are timely for you to apply in your own organization now.
Patron Loyalty presentation from 2012 National Alliance for Musical Theatre C...TRG Arts
Learn how The 5th Avenue Theatre, in concert with TRG Arts, is building a wholly new model of patron engagement. Organizations from small to large will benefit from viewing their patrons through the lens of loyalty. Learn techniques that you can take back home to drive retention as well as increase engagement and revenue.
From the National Alliance for Musical Theatre's 2012 Conference in Seattle.
Dynamic Pricing or Patron Loyalty? Do both in 2013-14TRG Arts
TRG’s latest work has focused on how ticket pricing and inventory management practices impact patron loyalty. The conclusion? Pricing – especially top-end tactics like dynamic pricing – must recognize and reflect the impact of these strategies on the loyalty of subscribers, donors, group and single seat buyers alike. Why? The risk of reduced contributed revenues is too great to ignore.
In this webinar, CEO Rick Lester and President Jill Robinson offer must-know insights about the new tools, processes, and revenue results that come from placing the most loyal patrons in the best seats at the best price.
Awesome. Pretty good. Awful. Which Prospects are you Contacting?TRG Arts
Having lent an ear to hundreds of organizations in 20 data network programs over the years, TRG’s Will Lester has heard some great stories about contacting prospects to build new audiences. There’s the one about the helicopter drop (massive mailings), and the MacGyver maneuver (source coding), and a personal favorite that’s the title of this webinar (data-informed contacts). Some of these activities work beautifully, others fail miserably, and all provide a foundational understanding of the state of the art in smart targeting to find new patrons.
In this one-hour session, you’ll hear how those stories can help you develop contact campaigns that get response and great return on your time and money. Take back to your desk inspiration and some great ideas for testing, measuring and getting in touch with the best prospects for your upcoming campaigns. There’ll be plenty of time to ask questions about how to make the most of your database and your budget. You’ll learn:
-Basic tools that can test and measure results as well as diagnose prospect responsiveness.
-How best to maximize the “awesome,” optimize the “pretty good,” and eliminate the "awful" prospects.
-Why and how to apply the 40-40-20 rule to your direct contact campaigns.
50 simple but highly effective email marketing tipsTamara Gielen
The document provides 50 tips for getting more from an email marketing program, including asking for permission before adding people to lists, promoting email programs prominently on websites, testing changes before implementing them, and segmenting lists so not every subscriber receives every email. The tips are copyrighted and were written by an independent email marketing consultant.
Dancing With the Stars: Building Stronger Patron RelationshipsTRG Arts
Hear from luminaries at top companies as they discuss the keys to keeping and upgrading patrons. Jill Robinson, President of TRG Arts, moderated this panel discussion at the Spring 2012 ArtsReach Conference in New York City.
Moderator: Jill Robinson, President, TRG Arts
Panelists:
Chad Bauman, Director of Communications, Arena Stage
Suzette Sherman, Director of External Affairs and Member Relations, National Museum of Women in the Arts
David Snead, Vice President of Marketing, New York Philharmonic
Karen Girty, Marketing Director, New York City Ballet
Donna Williams, Chief Audience Development Officer, Metropolitan Museum of Art
Reimagining Museum Loyalty in a Data-Driven WorldTRG Arts
This session, presented at the 2013 AAM conference in Baltimore, explored an established enterprise model—loyalty through customer relationship management—and reimagine it for our museums. Designed to provoke thought-leadership for museum CEOs, COOs, department heads, as well as across functional areas, this presentation will spotlight practical steps for increasing museum loyalty and reaping the results. Presenters included: Jill Robinson, Suzette Sherman, and Heather Calvin, Associate Vice President, Visitor Services and Membership at Boston's Museum of Science.
Diversifying the Portfolio: Creating Holistic Campaigns in a Brave New World TRG Arts
With the rise of Google Analytics, conversion pixels, and referral codes, there are more tools than ever for tracking the results of your organization’s marketing campaigns. Yet even with hard evidence that digital efforts produce results, is it really time to shut the door on established methods such as direct mail, print/display advertising, and grassroots marketing? Can leaning too far in either direction impair one’s ability to capture a “middle ground”?
This session, presented at the 2014 National Arts Marketing Project Conference, examined case studies of campaigns that successfully integrated old and new school marketing and campaign measurement via an integrated, “holistic” approach. The panelists tackled questions such as: how do specific demographics and audiences respond to different types of messaging? What is the value of “eyes-only” impressions vs. conversions that result in hard-and fast (and trackable) revenue?
Presenters: Eric Winick of JCC Manhattan, Amelia Northrup-Simpson of TRG Arts, Molly Riddle Wink of Denver Art Museum, Khady Kamara of Arena Stage
President & CEO Jill Robinson presented this intensive session on patron loyalty on May 31, 2014 at the Canadian Arts Marketing, Development & Ticketing Conference in Toronto. Two decades of arts consumer research is clear: patron relationships have the plot lines of a love story. Take, for instance that first contact with a person that has never before walked into your organization’s life. It could be the beginning of long, loyal engagement or a one night stand, depending on how you behave on this first date. In this 90-minute workshop, Jill showed how to build happily-ever-after relationships that can build patron loyalty and revenue. Hear case studies on today’s best loyalty practices and learn techniques that are timely for you to apply in your own organization now.
Patron Loyalty presentation from 2012 National Alliance for Musical Theatre C...TRG Arts
Learn how The 5th Avenue Theatre, in concert with TRG Arts, is building a wholly new model of patron engagement. Organizations from small to large will benefit from viewing their patrons through the lens of loyalty. Learn techniques that you can take back home to drive retention as well as increase engagement and revenue.
From the National Alliance for Musical Theatre's 2012 Conference in Seattle.
Dynamic Pricing or Patron Loyalty? Do both in 2013-14TRG Arts
TRG’s latest work has focused on how ticket pricing and inventory management practices impact patron loyalty. The conclusion? Pricing – especially top-end tactics like dynamic pricing – must recognize and reflect the impact of these strategies on the loyalty of subscribers, donors, group and single seat buyers alike. Why? The risk of reduced contributed revenues is too great to ignore.
In this webinar, CEO Rick Lester and President Jill Robinson offer must-know insights about the new tools, processes, and revenue results that come from placing the most loyal patrons in the best seats at the best price.
Awesome. Pretty good. Awful. Which Prospects are you Contacting?TRG Arts
Having lent an ear to hundreds of organizations in 20 data network programs over the years, TRG’s Will Lester has heard some great stories about contacting prospects to build new audiences. There’s the one about the helicopter drop (massive mailings), and the MacGyver maneuver (source coding), and a personal favorite that’s the title of this webinar (data-informed contacts). Some of these activities work beautifully, others fail miserably, and all provide a foundational understanding of the state of the art in smart targeting to find new patrons.
In this one-hour session, you’ll hear how those stories can help you develop contact campaigns that get response and great return on your time and money. Take back to your desk inspiration and some great ideas for testing, measuring and getting in touch with the best prospects for your upcoming campaigns. There’ll be plenty of time to ask questions about how to make the most of your database and your budget. You’ll learn:
-Basic tools that can test and measure results as well as diagnose prospect responsiveness.
-How best to maximize the “awesome,” optimize the “pretty good,” and eliminate the "awful" prospects.
-Why and how to apply the 40-40-20 rule to your direct contact campaigns.
Two decades of arts consumer study has led the consulting firm TRG Arts to conclude that 2013 is the year choral organizations must frame their marketing efforts around The Patron. Knowing who buys your tickets and subscribe and contributes, when and how much is the best way to inform how you package, price, and promote your programs. The best part: it’s a matter of focus. Every organization can use the information and skills they have to market better. In this three-hour workshop presented at the 2013 Chorus America conference, Joanne Steller and Amelia Northrup-Simpson shared best marketing practices that are patron-based, time-proven and updated for the digital age. You’ll learn strategic ideas on building lasting loyalty and revenue that can sustain your organization.
The Escalator Effect: Making and Keeping DonorsTRG Arts
Presented at the Spring 2012 ArtsReach Conference.
Eight out of ten new customers for the arts never come back after the first visit. How’s an organization supposed to raise donors against those odds? Jill Robinson, President of TRG Arts, applies two decades of arts patron behavior research to illustrate how donors grow with good cultivation and customer service by every member of an organization’s team. Get an expert overview on your organization’s best donor prospects, what you have to do to win them, and how you can keep them moving up (not down) the patronage escalator. Presented here are ideas you can implement whether you are a member of the development, marketing or ticket office team.
In its arts patron behavior research since1995, the consulting firm TRG Arts has seen what it takes to increase numbers, loyalty, and investments from members and annual fund donors. This session from the 2011 ArtsReach conference in San Francisco, illuminates five dynamics that together make a successful fund- and friend-raising strategy for any organization. Get an expert overview on who are your organization’s best prospects, what you have to do to win them, and how you can go about it. Take home ideas you can implement whether you are a member of the development, marketing or ticket office team.
Jill Robinson, President
As co-owner of TRG Arts, Jill Robinson leads the consulting firm’s day-to-day operations and service to arts and cultural organizations and to the industry. Under Jill’s leadership, TRG has expanded its scope of service to all arts genres throughout the United States and into Canada. The firm’s relentless consulting focus on measurable revenue results is a hallmark of Jill’s leadership that has generated hundreds of millions in revenue – earned and contributed—for clients. Jill developed TRG’s counsel on integrated patron loyalty programs, bringing together colleagues across organization departments to build stronger, longer paid patronage. As a TRG lead consultant, Jill has recommended solutions for growth to scores of individual clients including orchestras, opera, dance, and theater companies, arts centers, festivals, and museums.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
This presentation was given at the 2013 NAMP conference.
--The additional slides on generational marketing are NOW POSTED.--
Description:
Any good marketing program begins with good data. Yet arts organizations struggle with the question of how to engage their current and potential patrons. So if you can’t reach everyone, how do you decide who is worth your time and money to reach? How can you understand their habits, wants, needs, and preferences? Overwhelming revenue goals and large data sets are immediately simplified by viewing your marketing messaging from the patron’s perspective, or through “the patron lens.” Address the basics of using data to understand groups within your audience, how you might communicate differently with each segment, and how to focus your time and money in a way that yields the highest return on investment.
More resources:
-A past webinar from TRG on segmenting: http://bit.ly/19RBzug (This explains in detail how and when to run a campaign that is the most efficient vs. running one that casts the widest net.)
-upcoming webinar from TRG with Seattle Repertory Theatre: http://bit.ly/HKN8cj
-InstantEncore website: http://www.instantencore.com/Learn/Mobile
Monetizing Audience Engagement, A Love StoryTRG Arts
This document discusses strategies for increasing audience engagement and monetizing that engagement. It frames engagement as cultivating a relationship with patrons that builds loyalty and revenue over time. It advocates treating first-time patrons well so they return for a "second date" and continue deepening their involvement. An example case study shows how the Seattle Repertory Theatre dramatically increased retention simply by offering patrons the chance to attend again in the same season. The document outlines a four-chapter "love story" process for moving patrons from first-time attendees to long-term donors and leaders through ongoing communication, upgrades, commitments like subscriptions, and anniversary recognition to create highly engaged and financially supportive "patron families."
Thriving on Loyalty: Love the Ones You’re With!TRG Arts
The document discusses strategies for increasing patron loyalty and revenue at the Guthrie Theater. It analyzes patron data and trends over time, finding that most revenue comes from existing patrons rather than new patrons. The Guthrie Theater has implemented several initiatives focused on existing patrons, such as improved renewal campaigns and acquisition of add-on purchases from current subscribers. Early results include increased renewal rates, subscription add-ons, and subscriber-donor rates. The key recommendation is to "love the ones you're with" by cultivating loyalty among current patrons through targeted campaigns and personalized engagement.
Actionable Audience Data: 5 Metrics to Thrive OnTRG Arts
Today's database, ticketing, and CRM systems can tell administrators nearly everything they could possibly want to know about patrons. More data isn't necessarily helpful, though. Studying everything can distract administrators from the metrics on which they need to focus to grow audiences and revenue. In this 90-minute intensive, Anita Hansen, Senior Consultant at TRG Arts, will explain how your organization can stop studying every metric and focus on the most critical indicators of growth and sustainability. You’ll learn how to find the five most actionable Thrive Metrics in your own data, what they say about your organization’s health, and how to act on the data to engage and cultivate patrons. This intensive session was presented by Senior Consultant Anita Hansen at the fall 2014 Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles.
TRG Webinar: Stick With Us: Strategies to Keep Patrons LoyalTRG Arts
What does a loyal patron look like at your organization? A major donor? A long-time subscriber or member? A group organizer? Every department and staff member seems to have an opinion. But assumptions about who these patrons are and what motivates “stickiness”--their commitment to the art form and your organization--can lead you to neglect your most valuable patrons.
TRG President Jill Robinson
In this webinar, TRG President Jill Robinson reprised her popular presentation “Stick with Us!: The Loyalty Business Model” from the June TCG Conference. You’ll learn how some organizations use loyalty analysis to identify the patrons that they should value most (surprise—it’s not just major donors) and devise strategies to keep them loyal. Learn more about the habits of arts patrons and how you can integrate loyalty into your business model.
Pricing: High-Impact Business Strategy or Departmental Tactic?TRG Arts
Is your organization’s pricing strategy focused only on the cost of admission? Developed in just one department? This 90-minute workshop, presented at the Arts Reach Canada Conference in May 2013, was designed to show leadership teams how much more there is to consider and to gain. High-impact pricing generates positive perception, improved patron loyalty, and greater revenue for every admission or seat sold. Jill Robinson, President of TRG Arts, the consulting firm that pioneered dynamic pricing and demand management in the arts, will open the session with a short quiz. You’ll evaluate your organization’s pricing approach. Then, hear how best pricing practices can earn double-digit revenue increases when your management and staff play the right roles. Take home new ideas for effective pricing leadership, decision-making, and staff team participation.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Preparing our students for Web 3.0 learningJudy O'Connell
The document discusses preparing students for Web 3.0 learning. It notes that the amount of information available online is growing exponentially, and new technologies like augmented reality, big data analytics, and linked open data are changing how information can be accessed and used. It argues that these changes require equivalent shifts in how online capabilities are understood to ensure students can fully take advantage of new information environments.
TRG Arts on the Impact of Loyalty: Success stories of growth through retentio...TRG Arts
1) TRG Arts is a consulting firm that has worked with over 1,000 arts and cultural organizations over 22 years to help them grow sustainable patron bases through data-driven strategies.
2) Building patron loyalty is important as loyal patrons have higher lifetime value and renewal rates. TRG advocates treating patrons differently based on their loyalty level through a "loyalty pyramid" with advocates, buyers, and tryers.
3) Case studies show how organizations saw increases in retention rates, revenue, and numbers of loyal patrons by implementing loyalty strategies like membership programs, dynamic pricing, and focusing on reducing churn of first-time patrons.
Rekindling Subscriptions: A Loyalty Love AffairTRG Arts
This document discusses strategies for rekindling subscription programs and loyalty through targeted retention efforts. It shows that focusing on retaining existing patrons through subscriptions generates significantly more revenue than acquiring new single ticket buyers. Specific strategies that helped increase subscriptions by 470% and revenue by over 500% at one organization are outlined, including flexible package options, value messaging, and a new membership program. The document advocates treating patrons differently based on their loyalty level and investing more in retaining renewing subscribers.
Dynamic Pricing is Not Enough: Webinar (April 2018) TRG Arts
Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management.
Copyright TRG Arts, April 2018
2018 Holiday Season Postmortem with Keri Mesropov TRG Arts
In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year.
This document discusses data sharing across cultural organizations through community networks and consulting services. It provides examples of campaign successes from the Museum of History & Industry and Jazz at Lincoln Center that utilized data from community networks. These campaigns achieved increased membership acquisition and ticket sales. The document also discusses insights from a patron loyalty study, including that deeper patron loyalty correlates with engagement across more organizations and that many "inactive" patrons are active with other organizations.
Originally presented at the 2017 NAMP Conference.
Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation.
Artistic Programming by the Numbers: A KC Rep Case StudyTRG Arts
One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?
Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference.
Data Skills: What you and your staff need to know in 2017TRG Arts
You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff.
This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts.
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
Two decades of arts consumer study has led the consulting firm TRG Arts to conclude that 2013 is the year choral organizations must frame their marketing efforts around The Patron. Knowing who buys your tickets and subscribe and contributes, when and how much is the best way to inform how you package, price, and promote your programs. The best part: it’s a matter of focus. Every organization can use the information and skills they have to market better. In this three-hour workshop presented at the 2013 Chorus America conference, Joanne Steller and Amelia Northrup-Simpson shared best marketing practices that are patron-based, time-proven and updated for the digital age. You’ll learn strategic ideas on building lasting loyalty and revenue that can sustain your organization.
The Escalator Effect: Making and Keeping DonorsTRG Arts
Presented at the Spring 2012 ArtsReach Conference.
Eight out of ten new customers for the arts never come back after the first visit. How’s an organization supposed to raise donors against those odds? Jill Robinson, President of TRG Arts, applies two decades of arts patron behavior research to illustrate how donors grow with good cultivation and customer service by every member of an organization’s team. Get an expert overview on your organization’s best donor prospects, what you have to do to win them, and how you can keep them moving up (not down) the patronage escalator. Presented here are ideas you can implement whether you are a member of the development, marketing or ticket office team.
In its arts patron behavior research since1995, the consulting firm TRG Arts has seen what it takes to increase numbers, loyalty, and investments from members and annual fund donors. This session from the 2011 ArtsReach conference in San Francisco, illuminates five dynamics that together make a successful fund- and friend-raising strategy for any organization. Get an expert overview on who are your organization’s best prospects, what you have to do to win them, and how you can go about it. Take home ideas you can implement whether you are a member of the development, marketing or ticket office team.
Jill Robinson, President
As co-owner of TRG Arts, Jill Robinson leads the consulting firm’s day-to-day operations and service to arts and cultural organizations and to the industry. Under Jill’s leadership, TRG has expanded its scope of service to all arts genres throughout the United States and into Canada. The firm’s relentless consulting focus on measurable revenue results is a hallmark of Jill’s leadership that has generated hundreds of millions in revenue – earned and contributed—for clients. Jill developed TRG’s counsel on integrated patron loyalty programs, bringing together colleagues across organization departments to build stronger, longer paid patronage. As a TRG lead consultant, Jill has recommended solutions for growth to scores of individual clients including orchestras, opera, dance, and theater companies, arts centers, festivals, and museums.
While some debate the feasibility of the current arts business model and look to new audiences to fill the gap, the fact remains: only 1 out of 5 new patrons come back a second time. Our problem is not new audiences; it’s keeping the patrons we have--and increasing their loyalty to our organizations.
Loyalty can be achieved when a patrons’ passion for the arts is activated. Strategies that promote loyalty involve common-sense measures to draw in "newbies" and deepen relationships among first- and long-time patrons. Best practices focus on increasing patron satisfaction and, in turn, ongoing revenue. The 5th Avenue Theatre, in collaboration with TRG Arts, is building a wholly new model of audience engagement, centered on this view of patron loyalty.
5th Avenue Theatre’s Vice President of Marketing and Communications Sean Kelly and TRG’s Senior Consultant Laura Willumsen lead this webinar, which focuses on the benefits of viewing patron interactions through the lens of their lifetime loyalty to your organizations. You’ll learn:
● why loyalty is the only sustainable model for revenue growth
● what makes a targeted, purposeful loyalty strategy different from more general audience engagement programs
● about the specific techniques Kelly and Willumsen used to drive retention, as well as increase engagement and revenue at 5th Avenue Theatre
This presentation was given at the 2013 NAMP conference.
--The additional slides on generational marketing are NOW POSTED.--
Description:
Any good marketing program begins with good data. Yet arts organizations struggle with the question of how to engage their current and potential patrons. So if you can’t reach everyone, how do you decide who is worth your time and money to reach? How can you understand their habits, wants, needs, and preferences? Overwhelming revenue goals and large data sets are immediately simplified by viewing your marketing messaging from the patron’s perspective, or through “the patron lens.” Address the basics of using data to understand groups within your audience, how you might communicate differently with each segment, and how to focus your time and money in a way that yields the highest return on investment.
More resources:
-A past webinar from TRG on segmenting: http://bit.ly/19RBzug (This explains in detail how and when to run a campaign that is the most efficient vs. running one that casts the widest net.)
-upcoming webinar from TRG with Seattle Repertory Theatre: http://bit.ly/HKN8cj
-InstantEncore website: http://www.instantencore.com/Learn/Mobile
Monetizing Audience Engagement, A Love StoryTRG Arts
This document discusses strategies for increasing audience engagement and monetizing that engagement. It frames engagement as cultivating a relationship with patrons that builds loyalty and revenue over time. It advocates treating first-time patrons well so they return for a "second date" and continue deepening their involvement. An example case study shows how the Seattle Repertory Theatre dramatically increased retention simply by offering patrons the chance to attend again in the same season. The document outlines a four-chapter "love story" process for moving patrons from first-time attendees to long-term donors and leaders through ongoing communication, upgrades, commitments like subscriptions, and anniversary recognition to create highly engaged and financially supportive "patron families."
Thriving on Loyalty: Love the Ones You’re With!TRG Arts
The document discusses strategies for increasing patron loyalty and revenue at the Guthrie Theater. It analyzes patron data and trends over time, finding that most revenue comes from existing patrons rather than new patrons. The Guthrie Theater has implemented several initiatives focused on existing patrons, such as improved renewal campaigns and acquisition of add-on purchases from current subscribers. Early results include increased renewal rates, subscription add-ons, and subscriber-donor rates. The key recommendation is to "love the ones you're with" by cultivating loyalty among current patrons through targeted campaigns and personalized engagement.
Actionable Audience Data: 5 Metrics to Thrive OnTRG Arts
Today's database, ticketing, and CRM systems can tell administrators nearly everything they could possibly want to know about patrons. More data isn't necessarily helpful, though. Studying everything can distract administrators from the metrics on which they need to focus to grow audiences and revenue. In this 90-minute intensive, Anita Hansen, Senior Consultant at TRG Arts, will explain how your organization can stop studying every metric and focus on the most critical indicators of growth and sustainability. You’ll learn how to find the five most actionable Thrive Metrics in your own data, what they say about your organization’s health, and how to act on the data to engage and cultivate patrons. This intensive session was presented by Senior Consultant Anita Hansen at the fall 2014 Arts Reach National Arts Marketing, Development & Ticketing Conference in Los Angeles.
TRG Webinar: Stick With Us: Strategies to Keep Patrons LoyalTRG Arts
What does a loyal patron look like at your organization? A major donor? A long-time subscriber or member? A group organizer? Every department and staff member seems to have an opinion. But assumptions about who these patrons are and what motivates “stickiness”--their commitment to the art form and your organization--can lead you to neglect your most valuable patrons.
TRG President Jill Robinson
In this webinar, TRG President Jill Robinson reprised her popular presentation “Stick with Us!: The Loyalty Business Model” from the June TCG Conference. You’ll learn how some organizations use loyalty analysis to identify the patrons that they should value most (surprise—it’s not just major donors) and devise strategies to keep them loyal. Learn more about the habits of arts patrons and how you can integrate loyalty into your business model.
Pricing: High-Impact Business Strategy or Departmental Tactic?TRG Arts
Is your organization’s pricing strategy focused only on the cost of admission? Developed in just one department? This 90-minute workshop, presented at the Arts Reach Canada Conference in May 2013, was designed to show leadership teams how much more there is to consider and to gain. High-impact pricing generates positive perception, improved patron loyalty, and greater revenue for every admission or seat sold. Jill Robinson, President of TRG Arts, the consulting firm that pioneered dynamic pricing and demand management in the arts, will open the session with a short quiz. You’ll evaluate your organization’s pricing approach. Then, hear how best pricing practices can earn double-digit revenue increases when your management and staff play the right roles. Take home new ideas for effective pricing leadership, decision-making, and staff team participation.
Womenomic Luxury, Cognitive Technology, New Wave Boomer Beauty—just a few items from our Future 100 list of what’s next in the year ahead.
It’s a wide-ranging compilation that reflects developments surfacing across sectors including technology, retail, food and beverage, travel, sustainability and luxury. The list also includes new types of goods or businesses, new behaviors and ideas with the potential to ladder up to bigger trends.
Preparing our students for Web 3.0 learningJudy O'Connell
The document discusses preparing students for Web 3.0 learning. It notes that the amount of information available online is growing exponentially, and new technologies like augmented reality, big data analytics, and linked open data are changing how information can be accessed and used. It argues that these changes require equivalent shifts in how online capabilities are understood to ensure students can fully take advantage of new information environments.
TRG Arts on the Impact of Loyalty: Success stories of growth through retentio...TRG Arts
1) TRG Arts is a consulting firm that has worked with over 1,000 arts and cultural organizations over 22 years to help them grow sustainable patron bases through data-driven strategies.
2) Building patron loyalty is important as loyal patrons have higher lifetime value and renewal rates. TRG advocates treating patrons differently based on their loyalty level through a "loyalty pyramid" with advocates, buyers, and tryers.
3) Case studies show how organizations saw increases in retention rates, revenue, and numbers of loyal patrons by implementing loyalty strategies like membership programs, dynamic pricing, and focusing on reducing churn of first-time patrons.
Rekindling Subscriptions: A Loyalty Love AffairTRG Arts
This document discusses strategies for rekindling subscription programs and loyalty through targeted retention efforts. It shows that focusing on retaining existing patrons through subscriptions generates significantly more revenue than acquiring new single ticket buyers. Specific strategies that helped increase subscriptions by 470% and revenue by over 500% at one organization are outlined, including flexible package options, value messaging, and a new membership program. The document advocates treating patrons differently based on their loyalty level and investing more in retaining renewing subscribers.
Dynamic Pricing is Not Enough: Webinar (April 2018) TRG Arts
Aimed at those in marketing, box office and senior leadership working in arts organisations, hear from TRG Arts’ Christina Hill and Stephen Skrypec, plus special guest Claire Murray, Interim Chief Executive Officer, Sheffield Theatres, and learn about our three-pronged strategy for pricing and demand management.
Copyright TRG Arts, April 2018
2018 Holiday Season Postmortem with Keri Mesropov TRG Arts
In this virtual discussion group, VP of Client Services, Keri Mesropov guides a panel of TRG Arts experts through Holiday Season sales trends across the United States, Canada, and United Kingdom. Holiday programming can make up 60% or more of ticket revenue annually, how are you optimizing this annual cash-cow? Keri and her team answer all of your questions so you can maximize your holiday sales this year.
This document discusses data sharing across cultural organizations through community networks and consulting services. It provides examples of campaign successes from the Museum of History & Industry and Jazz at Lincoln Center that utilized data from community networks. These campaigns achieved increased membership acquisition and ticket sales. The document also discusses insights from a patron loyalty study, including that deeper patron loyalty correlates with engagement across more organizations and that many "inactive" patrons are active with other organizations.
Originally presented at the 2017 NAMP Conference.
Have arts leaders increased the loyalty of their patrons in recent years? TRG Arts is the longest-standing aggregator of loyalty metrics in the arts industry and has recently refreshed its aggregated Patron Loyalty Index. In this presentation, we’ll describe the ways patrons are behaving in terms of their recency, frequency, monetary investment and growth over time, across transactions in single tickets, membership, subscription and donation.
Artistic Programming by the Numbers: A KC Rep Case StudyTRG Arts
One of the biggest challenges for theatre leaders lies in perfecting the balance between commercially popular and artistically ambitious plays. In 2014, Kansas City Repertory Theatre was at a crossroads with programming choices, finding it difficult to grow new audiences and cultivate their current loyal supporters. The artistic and executive director decided to do something quite radical: quantify the impact of programming on audience development. Some of the questions they asked were: Which genres grow new audiences? Which deepen current loyalty? Which plays encourage and discourage repeat attendance? Does venue impact audience behavior? How are factors like per-ticket spend impacted?
Learn what the data said about different artistic genres and the types of audiences it attracted, how KC Rep used the data as inspiration for their new Creative Future Fund, and the results they’ve seen in the following three years in audience and revenue numbers. This presentation was made at the 2017 Theatre Communications Group Conference.
Data Skills: What you and your staff need to know in 2017TRG Arts
You’ve got a CRM system. You’ve got reports galore. But how can you use data to affect change at your theatre? DataArts has partnered with field experts to create a new series of free online courses teaching essential data skills for arts leaders. In this session, TRG Arts will present a brief preview from Connecting the Dots: Audience Data Essentials, a course they co-created with DataArts. Attendees will leave the session with 4 basic metrics to track at their own theatre, plus ideas about how these courses can serve as a valuable resource for their own learning, or as a professional development tool for their staff.
This session was presented at the 2017 Theatre Communications Group Conference by TRG Arts and DataArts.
What changes do you need to make for optimum organizational health? No FitBit required! In this session, presented at the 2017 AAM Annual Meeting and Convention, experts from the National Center for Arts Research and TRG Arts to examine ways to measure and improve organizational health. Using a new free tool, participants will have the opportunity to get individual organizational health scores, discuss what they mean and how they compare to their peers, determine which metrics are most applicable to their organization, and how to change their work to get results. Walk through a process of identifying marketing, attendance, virtual participation, expenses and earned revenue strategies and challenges, as well as examples of data-guided, sustainable change.
TRG's David Brownlee presented new data on touring productions at the 2017 UK Theatre Touring Symposium. David's research (based on 2016 data) illuminates trends in ticket income from touring and non-touring productions over several years.
One major takeaway of the study was that touring accounts for the majority of tickets sold and income at UK Theatre venues, driven by musicals at big venues.
1) There was 13% growth in theatre-going households in DC over the past decade, with increases in new households, returning households, and attriting households.
2) Younger demographic clusters like singles and families saw the fastest growth at 32% and 22%, while older boomer clusters grew 14%.
3) Most patrons (82%) are "Single Ticket Experimenters" who visit only one theatre occasionally, though visiting multiple theatres correlates with more loyal behavior.
Christmas in July: Turn up the heat on the holidaysTRG Arts
Forget about Independence Day. Start thinking about Black Friday.
If not, you could be missing out on your biggest opportunity of next season.
The holiday season starts NOW for arts managers. Don’t let the heat of summer lull you into thinking holiday shows sell themselves—there’s a lot to do. It’s time to dust off and refresh your marketing plan for The Nutcracker, A Christmas Carol, your holiday concert, or whatever hot ticket event you have this December.
In this free one-hour webinar you’ll hear from arts marketers like you who have maximized their holiday programming and gone on to break revenue records. Just when these arts administrators thought their perennial programming couldn’t garner any more, new highs were reached. These experts as well as the consultants from TRG will share the newest best practices for turning up the heat on the holidays.
You’ll learn:
- What, when, and how often: how to optimize campaign timing and frequency, and content strategies for an event that’s repeated annually
- Why a good marketing campaign is nothing without a pricing strategy that allows revenue goals to be met--or exceeded. We’ll explore how the two work together for high-demand programming.
- The importance of realistic budgeting and revenue projections as well as the basics of matching revenue expectations to historical data
My audiences, your audiences: Developing theatre patrons as a communityTRG Arts
Seven theatres. 10 seasons of data. One community. Learn what this study, completed in January 2015, reveals about theatre patrons in one community and their buying and giving habits. The importance of audience development and retention shines through, in light of data analysis on how Washington, D.C. theatres are attracting and holding on to patrons. Zoom in on trends in patronage in this community, including new theatre-goers and patrons who attend multiple theatres. Learn about the clusters of patrons in this community who look demographically or transactionally similar. Unlock the secrets of audience behavior that may point to trends in your own community.
In this session, you’ll learn:
• The benefits of a community wide market research campaign.
• The actions this community is taking as a result of the research findings.
• The role of audience development initiatives in strengthening loyalty and attendance patterns.
Patron Development: Preparing a path from first ticket to planned giftTRG Arts
A patron’s loyalty is built step-by-step with each interaction with your organization. TRG is a data-driven consulting firm that teaches arts and cultural professionals a patron-based approach to sustainable revenue and discussed patron segmentation strategies and proven practices for closing the gap between subscribers and donors.
TRG Webinar: All in: Developing patron loyalty across departmentsTRG Arts
It’s easy to think of audience development or patron loyalty cultivation as a job for the marketing department. The fact is, all the departments in an organization must align around patrons in order to make a patron-centered business model work.
All in: Building patron loyalty through teamworkTRG Arts
Think audience development is marketing’s job? Think again. All departments play a critical role in retaining and cultivating patron relationships. In order to make a patron-centered business model work, all departments—including ticketing and patron services, artistic staff, development, and executive leaders—must align their objectives with that of patron loyalty.
In this session, presented at the 2016 Chamber Music America conference in New York City, both executives and staff members will reexamine how they lead and collaborate on initiatives that create lasting patron relationships. TRG's VP of Client Development Lindsay Anderson looked at how cross-departmental campaigns build loyalty, how a sales orientation in the patron services department can bolster marketing-development collaboration, and how artistic programming can also factor into loyalty-building.
Seat o-nomics: demand-based pricing strategies for chamber music organizationsTRG Arts
What motivates someone to attend a concert? And, more, importantly, what drives them to attend again and again? Arts managers (and patrons themselves) often cite price as the main and biggest incentive for arts attendance. Certainly price plays a major role in a customer’s decision-making process.
But pricing doesn’t mean anything unless it’s attached to value. It’s a two-sided equation, with price on one side and demand—how much a patron wants the experience—on the other.
Luckily, you have tools that can sweeten the value proposition for your audiences. Ticketing inventory, historical data, discounting, and the choice and timing of programming can help you incentivize audiences to engage with you again and again.
This session was presented at the 2016 Chamber Music America Conference in New York City. TRG's VP of Client Development Lindsay Anderson discussed:
- Strategies to attract audiences to low, middle, and high-demand concerts
- How to incentivize loyalty based on demand for programming
- When and how to approach discounting and dynamic pricing
Developing audiences through data (Desarrollar audiencias a partir de los datos)TRG Arts
As public subsidies for the arts change, organizations must rely on people—their audiences and patrons—to provide the revenue to sustain them long-term. How can organizations build a new business model that both serves audiences and relies on them for revenue? The first step is to see what the data says about building these patron relationships.
In this keynote, presented at the 2015 Conferencia de Marketing de las Artes in Madrid and Barcelona, Jill Robinson of the arts consulting firm TRG Arts offered data-inspired lessons on how organizations can monetize patron relationships. These relationships drive the revenue that allows the entire organization to thrive, instead of merely surviving. Jill also discussed data collection and privacy concerns, and how to create incentives for genuine connection between patrons and organization. You’ll learn how pricing and demand, patron loyalty, database management, and artistic programming each impact patron-generated revenue, and how they can be integrated into an organization-wide culture to drive revenue. When marketers leverage this integrated model, they can make the most of their marketing budget, and start cultivating audiences for a sustainable future. This presentation discussed these specific questions:
1. Why does loyalty matter? How can higher ROI on each patron build sustainable arts organizations?
2. Not all patrons are created equal. How can we right-size our marketing investments in different groups of patrons?
3. Does the type of programming that a patron attends determine future ROI?
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Building RAG with self-deployed Milvus vector database and Snowpark Container...Zilliz
This talk will give hands-on advice on building RAG applications with an open-source Milvus database deployed as a docker container. We will also introduce the integration of Milvus with Snowpark Container Services.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Our perspective on database consortiums comes from our management of data networks in 18 U.S. markets.
At TRG, we like to think of ourselves as “ticketing system agnostics”. We work with 18 community data networks across the U.S. and we deal in the gray area between where ticketing systems from different organizations bump up against each other. We’re like Switzerland—the trusted neutral party that helps everyone work together. Our community databases bring disparate groups of patron records together, efficiently handling NCOA and other data hygiene issues, as well as appending demographic data.
Beyond NCOA, pooling the data of the organizations in a community allows you (and everyone else in the community) to see the connections across the community—to discover all the other things your patrons do. Armed with this knowledge, you can more effectively target who you market to and develop patrons from one-time visitors into loyal advocates for your organization.
We run co-ops in a lot of places; in fact, we’re the largest provider of data network services in the U.S. Successful co-ops rest on four basic principles. The power of a community network is built from the ability of each participating organization to exchange and share data and lists using a PERMISSION BASED system. Effective programs are built to grant individual organization control on the use of the data, easy cost-effective access to the network of data, and sound training and professional development to optimize results from using the data network.
All of those requirements let us at TRG do what we do everyday, which is go to battle against conventional wisdom! Here are a few examples of how the collaborative data in our community databases has benefited communities:
In addition to the flagship Opera Company of Philadelphia, Philadelphia boasts six other companies, more than most U.S. cities. Opera America was curious about the behaviors and attitudes of audiences in such an opera-rich city, and hired TRG and Shugoll Research to provide insight.
Now, you’d assume that if a patron living Philadelphia likes opera, they’d attend performances at multiple companies. But you’d be wrong. Only 6% do, which means that 94% of operagoers in Philadelphia have patron records with one company. We thought that was startling.
For that 94%, the churn rate was 50%. In other words, half only go to the opera once and then they leave—and don’t come back. To attend ANY opera company.
However, for the 6% that attends performances at multiple opera companies—only a 15% churn. 15%--that’s equal to mortality and relocation numbers from USPS. This means that those FAR more loyal. If a patron attends multiple performances, odds are, you’ll have them for life.
Therefore, it is in the self-interest of an opera company to publicize other opera companies. Most U.S. opera companies have a short run of performances every few months, which means that it’s unlikely that the companies would be competing for the same patrons on the same date.
That’s what Philadelphia opera companies did, and reaped the benefits of new and loyal patronage.
With Opera America we investigated crossover between opera organizations. We do a similar study—in a “road atlas” type of chart—for our communities showing the cross-over from organization to organization.
Typically when arts marketers request a trade list, they have to guess as to which organizations in town have crossover with their own organization. In some cases they guess right, mostly they guess wrong. With the chart, they can use data rather than guessing about who their audience is or isn’t.
For example, in this community, the Chamber Music organization has the highest crossover rate. We found that across our communities, it is not uncommon to find high cross over surprises – surprised cross over is high, also surprised cross over is low. The data – not instinct – tells the story.
That’s just one example of how you can use data to inform your work, rather than guessing about who your audience is or isn’t. And to that end, our data is now helping you to create standards of excellence against which you could measure yourself. Our co-op members can see if they are doing as well as everyone else in town, in my region, against other organizations your size, etc. What should my conversion rate for single ticket buyers be? What should my renewal rate be?
Conventional arts marketing wisdom decrees that we are only marketing to a small percentage of the population in our vicinity. But in most communities, the data says otherwise—a third to one half of household communities have attended an arts event, donated, become a subscriber, engaged in some way sometime in the last five years.
Not only does that information give you a larger prospect pool, it is beginning to resonate in ways that influence public policy. Arts patron data has far-reaching implications for advocacy efforts. Our database resources have been used to help pass tax initiatives that are friendly to the arts and kill tax initiatives that are unfriendly to the arts.
For example, in 2010, Pennsylvania had several key political races and ballot initiative that would negatively affect arts organizations. TRG mined the databases in Pittsburgh and Philadelphia and found highly active voter households who were also arts patrons. Arts advocates in the state were not only able to notify the arts voters of issues and races that could affect the arts, but they also demonstrated to elected officials the preponderance of voter/arts patrons in their districts through maps and reports.
What’s coming next? The cool stuff that’s coming next are predictive models that move from RFM scoring systems to statistical predictive models that allow you to model on the behaviors of a small group of people. For example, one of our clients used to have to talk to 125,000 to find the 600 subscriber households to buy 1200 subscriptions. Using the model, they now mail to 12,500 to find same 600 subscriber households. It’s a 10-fold improvement in lift.
We’ve also got our eye on cultural tourism—which has been one of the holy grails in the 30 years I’ve been doing this work. The presumption is cultural tourists go to New York and Santa Fe, but what we are seeing is the proportion of people leaving market to go to arts events outside of your community (and vice versa) is huge.
Part of tools we are creating will drop artificial geographic boundaries, creating a national database. What we know from taking periodic snapshots of the data set is that a staggering number of people are coming and going.
What’s unknowable today is: which is more important to you as an organization? Who’s coming from the outside into your market or knowing patterns of people based in your community when they go outside of your community?