This document summarizes an investment fund called Parnasa 62 - Tech Fund. It was established in January 2016 to invest in early-stage technology companies based in Israel and the US. The fund has raised $500,000 so far and aims to raise a total of $3.496 million. It will make seed and early-stage investments in startups focused on mobile platforms, education technology, and caregiving. The management team has extensive experience in startups, venture capital, and business development.

1. Parnasa 62 - Tech Fund

2. ABOUT US
 Established in January 2016
 Simple and intuitive mobile communication platform which
can be modified to fit various markets like: preschools,
schools, elderly homes etc.
 Focus on improving the connection between
caregivers and parents in order to advance children
achievements.
 Funding agreement of $500,000 entered on March 30,
2016 (of which $250,000 already invested in company)
 Registered users – more than 6,000
May 2017Parnasa 62 - Tech Fund July 2017

3. To create a simple, intuitive interface between caregivers and interested parties, on an easy-to-use
mobile platform so that information can be shared in a seamless, private and secure manner.
MISSION STATEMENT
Parnasa 62 - Tech Fund July 2017

4. PRODUCT
The product is a mobile platform designed to make
communication easy and intuitive.
It can be easily modified to fit various markets- elderly
homes, schools etc.- to give the product a larger
customer base.
Parnasa 62 - Tech Fund July 2017

5. Teachers need help
with communication
PROBLEMS
Current means are
insufficient and
consume time and
efforts
• Parents dont get all the
information they need.
• Unsatisfied with information
from teachers.
• Teachers feel parents are
ungrateful.
• Fosters bad relationships
Parents not satisfied
May 2017Parnasa 62 - Tech Fund
• Time consuming
• Spam mails & calls
• Text – burdensome
• Teachers are busy with
endless tasks.
• They need to communicate
with each parent on a daily
basis.
• They lack the time or means
to do so.
July 2017

6. May 2017
Connectoo - smartly connects teachers with parents.
Connectoo is a pedagogical tool that helps teachers
inform parents about everything that is going on with their
child while in school.
It offers a variety of possibilities, including:
(i) Safety first – Check-in monitoring system with an
automatic messaging system for latecomers
(ii) Privacy and Security – reports, messages and pictures
are automatically tagged and sent only to parents of
children who appear in them by way of a private and
secure system, instead of posting them to social
networks.
(iii) Easy way to be updated - one glimpse at the app
provides parents with information about their children’s
day in school
May 2017Parnasa 62 - Tech Fund
THE SOLUTION
July 2017

7.  Time Saving (less time spent on teacher input, leaving
more time to teach and provide care)
May 2017Parnasa 62 - Tech Fund
WHY IS IT SMART?
 Protects your child’s privacy
 Generates added value.
 History is saved and easily reviewed.
July 2017
 Only relevant informationpictures (No Spam)

8. COMPETITVE EDGES (MVP)
All in 1 platform that is a parent engagement tool and a check in
monitoring tool – provides attendance notifications et.
Parnasa 62 - Tech Fund
COMPETITIVE EDGES (MVP)
Uses advanced technologies – face recognition in order to send
only relevant pictures to parents.
Location-based services for check in monitoring - Visual notifications
of who checked-in and who didn’t.
Online notifications about run out/ missing inventory (saves money).
July 2017

9. May 2017
800K
Kindergartens
23.5M
Children
20K
Kindergartens
700K
Children
Parnasa 62 - Tech Fund
BUSINESS MODEL
July 2017

10. May 2017
Other Revenue Generators
SAAS – School pays a monthly payment for each child registered in the app.
Location and data driven
commercials
Data driven sales
from within the app
White Label - branding the
application for a fee (city
symbols, colors, messages,
etc.)
Revenue sharing with strategic partners (credit card companies etc.)
Parnasa 62 - Tech Fund
BUSINESS MODEL
July 2017

11. May 2017
Connect the app with additional
service providers
Safety first
Transfer pictures and information
easily and securely
Stay up-to-date at all times
Future Developments
Control panel for regulatory entitiesEase in payment processing
Parnasa 62 - Tech Fund
FEATURES OF APP
Fully automated check in process
Online store HLS
July 2017

12. • Seed Round $ 500,000
• More than 1,000 registered schools with a little
marketing budget
• Tuition payment agreement with Israel’s biggest
credit card company
• Agreement with the largest printing press in
Israel
• Advanced negotiations with local municipalities
to sell the app as a white label product
• Cooperation agreement with leading educational
figures in Israel
• Scheduled pilot in the US
Parnasa 62 - Tech Fund
ACHIEVEMENTS SO FAR
July 2017

13. fullertonbotanic.com
TEAM &ADVISORY BOARD
May 2017
Ori Mendelevich, CEO
Seasoned entrepreneur, Co-founded the Right Cup (www.therightcup.com),
served as a corporate and commercial lawyer
Niv Kantor, Product Manager
Served as Mccann Digital's CTO for more than 6 years, co-founded Olive
Interactive (Web Development Company)
Inbal Baruch-Dinari, COO
An entrepreneur at heart with vast experience in management consulting.
Previously COO of “ The Ark Experience”, an interactive spectacle located in
NYC
Parnasa 62 - Tech Fund
TEAM
Yaakov (Jason) Schwartzman, CTO
30 years of experience in development - Rider (taxi app) among others,
Guest lecturer in universities in CA and US and consultant for
corporations such as Boeing, Rockwell Automation, and Greystone
July 2017

14. fullertonbotanic.com
TEAM &ADVISORY BOARD
May 2017
Mr. Bitton is an entrepreneur, organizational consultant, and expert
in business development and the study of entrepreneurial business
models. He holds a Bachelor's degree in Industrial and
Management, a MBA and is highly knowledgeable about
conventional industrial production, environmental issues, and safety
and security products.
He was one of the entrepreneurs and founders of the SEC (Safe
Evacuation Coalition) - an advocacy group formed by companies,
and dedicated to promoting advanced emergency means of egress
solutions in the global market. He has been counselling businesses,
entrepreneurs, start-ups and corporations for the past 25 years,
empowering clients in the American, Eastern and Central European,
Latin, Russian, and East Asian markets, among other locations.
Cobi serves as the CEO of Israel - Greece Chamber of Commerce,
voluntarily.
Parnasa 62 - Tech Fund
ADVISORY BOARD
July 2017
Cobi Bitton
CEO, Besadno Group

15. An Israeli company managed by Parnasa Nihul Basad Ltd seeking to raise $3.496 million in equity
capitalization.
The Company’s investment objective is to generate superior long-term capital appreciation through
private equity investments in early-stage private companies primarily based in the United States
and Israel.
The Investment Manager is controlled by Eliezer Gross who holds a controlling interest of
Management shares of the Company. The Investment Manager will be responsible for the
Company’s investment strategy and the management of the Company. He will perform all day-to-
day investment and asset management functions for the Company, subject to the supervision and
direction of the Company’s Board of Directors.
The Company has been formed to make seed and early-stage investments in the common stock
and preferred stock of start-up technology ventures located in Israel.
PARNASA 62 - TECH FUND
May 2017Parnasa 62 - Tech Fund
PARNASA 62 – TECH FUND
July 2017

16. INVESTMENT STRATEGY
 The Company intends to invest substantially all of the proceeds of the sale of shares offered
in the existing portfolio.
 In addition, the Company may invest (or reinvest proceeds of exited investments) in one or
more other start-up technology ventures fromtime to time subject to the availability of
resources.
 The Company intends to have multiple closings so that any money that comes in could
immediately be used by the Company even if it is below the total amount of capital sought to
be raised pursuant to the official offering.
May 2017Parnasa 62 - Tech Fund
Parnasa 62 - Tech Fund July 2017

17. May 2017
FUNDLIFE(TERM)
The Company’s existence is perpetual and therefore dissolution and/or
distribution of all or part of the Company’s assets are not expected at
any time in thefuture.
MINIMUM PURCHASE 6000 shares = $16,994.
MANAGEMENT FEE 8% of investment (2% per annum for four years)
OFFERING &EXPENSES Fund will bear all costs and expenses
EXPENSE RESERVE Investor shall be charged 6% as Expense Reserve
TAXATION The Company is being treated as a corporation under the Israeli tax
laws.
FISCAL YEAR END December 31
CARRIEDINTEREST 25%
Parnasa 62 - Tech Fund
FUND STRUCTURE
July 2017

18. Eliezer Gross,
Founder and Chairman
With over 30 years of experience launching business ventures in
Israel, the United States, and Europe. Eliezer was a founding partner
of the American GBM Group, and of the largest retail chains in
Israel. Active in dozens of startup initiatives and companies
worldwide, he knows the U.S market inside and out and has been
influential in developing many new products.
His keen business acumen has led him through the doors of dozens
of leading companies – primarily from the Fortune 100 including:
Johnson & Johnson Corporation, CBS Studios, Goodyear Tires, et
al.
May 2017
MANAGEMENT TEAM
Parnasa 62 - Tech Fund July 2017

19. Mr. Bitton is an entrepreneur, organizational consultant, and expert
in business development and the study of entrepreneurial business
models. He holds a Bachelor's degree in Industrial and
Management, a MBA and is highly knowledgeable about
conventional industrial production, environmental issues, and safety
and security products.
He was one of the entrepreneurs and founders of the SEC (Safe
Evacuation Coalition) - an advocacy group formed by companies,
and dedicated to promoting advanced emergency means of egress
solutions in the global market. He has been counselling businesses,
entrepreneurs, start-ups and corporations for the past 25 years,
empowering clients in the American, Eastern and Central European,
Latin, Russian, and East Asian markets, among other locations.
Cobi serves as the CEO of Israel - Greece Chamber of Commerce,
voluntarily.
Cobi Bitton
CEO, Besadno Group
Parnasa 62 - Tech Fund
MANAGEMENT TEAM
July 2017

20. Gabby Hasson,
CEO, Bseed Investments
Gabby is the CEO and Co-Founder of Bseed Investments, with
over 25 years of proven experience in the Investment, IT and
cutting-edge technology space in navigating and uncovering
opportunities for excellent growth and profitability.
Previously, Gabby held management, Investment, and business
development positions, at CB Alliance (VC), IBM, and HP, as well
as Mashik Consulting and CTI. He specialized in uncovering and
enhancing solutions for Mobile Telecom, Banking, and Online
Marketing. Gabby gained vast experience with IBM's Global
Technology Unit (GTU), that focused on start-ups and
innovations.
Parnasa 62 - Tech Fund
MANAGEMENT TEAM
July 2017

21. May 2017
Mr. Eliashiv (LLB) is the Head of Development in the Besadno
Group. Oded has vast experience in the Israeli start-up industry,
having led numerous ventures in leading companies including
Excellence Capital Group (Singapore), Excellence AgriTech.
Solutions (Cambodia), Slyde, ElectroPep, Beyond Interactive and
Epos Technologies. Using his extensive experience in the start-up
ecosystem, Oded is now advising early-stage start-ups and
providing them with the mentoring and fundraising assistance
Oded Eliashiv
Head of Development,
Besadno Group
Parnasa 62 - Tech Fund
MANAGEMENT TEAM
July 2017