1. How must SONY change its
business strategies for 2010
and beyond?
s1150150
Ryusuke Tashiro
2. Outline
● About the main business context
● Change their business model
● Conclusion
● Reference
3. About the main business
context(1/2)
● Audio
→Portable Audio, Car Audio, Personal Navigation System
● Video
→Video Camera, Blue Ray, DVD Video Player
● Television set
→Liquid crystal Television
● Information and Communication
→Personal Computer
4. About the main business
context(2/2)
● Device
→Image Sensor
● Component
→Input media, LCD, Battery
5. Change the business
model(1/4)
● Sony steered growth strategy from the selection
and concentrated way.
● Sony developed their own mass production
technology of Blue ray disk by low cost
Figure Blue ray’s laser
6. Change the business
model(2/4)
● Expand the business of PC, Blue ray disk,
component and device on one thousand billion
yen scale
● Double annual turnover of 2010 in BRICs
countries(Brazil, Russia, India, China)
● Develop many products that precise wireless
and network
7. Change the business
model(3/4)
● Provide non game contents (movie contents ,
music one, TV program one and video one) by
PS3 and PSP
● Improve their electronics organization
● Cut costs on two hundred billion yen scale
8. Change the business
model(3/4)
● Provide low cost PS3 by developing minute
device
● Produce organic EL television
● Strengthen core businesses (TV, Digital
Imaging, Video Game, Cell Phone)
