SlideShare a Scribd company logo
scrazzl
connecting products
publications and
people
Idea
Scientist   Supplier   Publisher
  User      Customer    Partner
Scientist           Supplier            Publisher
No “TripAdvisor”       Marketing       Lots of traffic and
for experimental   channels limited.       content but
    materials            Market         limited capacity
                      intelligence         for revenue
                     fragmented.          diversification
1 2 3
Leads   Widgets   Analytics
Publisher
  Scientist
  Supplier
- More >0.4%
  CTR engaging
  High ROI
- Relevant
  Higher
  More traffic
Revenue




   Leads         (publisher)
Leads
    (scrazzl.com)
Widgets
Analytics
Challenges?
PARTNER:
                           Publisher
                           Platform

                                          $ Leads powered
                                          by
  USER:                                         CUSTOMER:
Scientists/            Product                    Product
                                 Conten
 Readers                  App.                   Suppliers
                                 t

              Direct                      $ Leads,
                                          Analytics,
                                          Widgets

                                                        Product
                                                       Catalogues
Challenges
- Data size
- Analysis
- Accuracy
- Languages




          Content
Leads
                                   1


.csv
.xml    Clean-up     Content
                                Widgets
                                   2
 .txt   Dictionary   Analysis
 FTP


                                Analytics
                                   3




                     Catalogues
New
Partnerships
Content
            Delivery
            Platform

Lookup
- DOI      Procurement
- Cat ID     Providers
- Search

             Other
           Applications



                       API
Ad Partner
Data
R&D
Relationships
Studying relationships
Questions?
E: david.kavanagh@scrazzl.com
T: +353 (0) 1 4429454
Twitter: @dkavanagh
www.scrazzl.com

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