‘Connected Home Insurance’ is een enkelvoudige, simpele propositie lanceren die kan evolueren in de tijd als onderdeel van een meer overtuigend verhaal en propositie voor de klant. Het is nieuwsgierig zijn naar hoe het werkt. Installeren van ‘devices’, een software platform creëren van ‘user interaction’. Het is meer... Zes succesfactoren spelen een rol in het bouwen, lanceren en verzilveren de waarde van ‘connected home’

1. Making insurance
relevant in the
customers context
C O N N E C T E D H O M E

2. Time to test strategies and explore partnerships

3. Incubation
Pilot based on single
use case
Exploration
Roll out, pivoting and
prototype
Learning
Strengthening value
proposition
Growth
Strengthening
business model
Maturity
Business model &
customized services
Connected home 2017?
SME
Home
Health
Car
Insurance &
Internet of Things?

4. Proposition as a part of a persuasive story…easy?!

5. Challenges
Managing complex
partnerships and collaborating
with third-parties `of different
nature’
Building and launching a
minimum viable product and
capturing direct customer
feedback
Being and remain
convincing market and
customers
Mastering new (type of) skills,
processes and technology
Governance & Organization:
within the company,
separate entity or separate
company
Defining success & value
and willingness to sustain
sponsorship
+ + +

6. Making insurance relevant in the customers context
Managing third
party partnerships
Mastering
skills
Building minimum
viable product
Getting
organized
Capturing value
Convincing customers

7. Partnerships, innovation, venturing…
H E D E R A : C O N N E C T E D H O M E A N D I N N O V A T I O N
Launch of social platform
through corporate venturing to
boost entertainment business
line
Launch of digital invoicing
solution in collaboration with
Finnish fintech’s companies
Strategy & operational plan for
launch of regional e-commerce
platform for local merchants &
consumers
Intensive involvement in smart
home innovation strategy,
design, transformation
Defining operating model,
including of operational
processes with other partners
Developing new data-driven
propositions for company and
partners
Inspiration on home solutions
Operationalization of smart home
solutions and partner processes
Experienced in
connected
home…
…partnerships,
innovation &
venturing
Developing standard banking
services for SME integrated with
fintech services and business
apps of users’ choice.
+
Energy company: exploration and
production, refining and marketing
and pursue the entire value chain.
Energy company looking for
solutions that make it possible to
live and work in a smarter way
IoT solutions provider for
smart home Energy company
Telecommunications company International Bank International Insurer

8. …from setting ambition to business launch and value…
H E D E R A : C R O S S I N D U S T R Y E X P E R I E N C E
Utilities Telecom Technology
Logistics Financials Automotive
Ready to go
Strategy
& Ambtion
Building
Launching &
realizing the
value
Strategy & identifying opportunities
(incl. segmentation & market sizing)
Business design & capability architecture:
Transformation planning & governance
Proposition & pricing, platform & partnering,
preparing business launch & channels,
communication & campaign
Channels & commerce
Devices, software & installation
Product (front & back office process)
Testing (soft launch), (online) campaign, sea/seo
Go to-market, sell, fulfill and serve customer base
Analytics, refinement & optimizing

9. …with use of curiosity | example
H E D E R A : M I N D S E T A N D A T T I T U D E
Buy IoT devices… …choose a (cloud) platform… …and create user Interaction
How long does it take us to develop a IoT-device working end-to-end?
From idea to running pilot: in 4 weeks
Cars equipped with IOT devices Raspberry
with GPS tracker and accelerometer
User friendly front end dashboard
with driver behaviour
Actionable learnings to make direct
impact and pivot

10. Curious?
L E T ’ S M E E T

11. Making insurance
relevant in the
customers context
C O N N E C T E D H O M E