Connect to Lwala (Social Media Campaign)
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The document outlines a comprehensive social media plan to support the Lwala Community Alliance through Facebook, Twitter, and Yammer. The plan aims to: 1) Create a Facebook "Cause" page to rally Allscripts employees, clients, and fans to donate and track monetary progress. 2) Establish a Twitter account like "Connect2Lwala" to spread information, encourage donations, and host a retweet challenge. 3) Form a "Support Lwala" community on Yammer for Allscripts employees, clients, and fans to discuss Lwala and encourage donations both within and outside the network.
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