This document provides tips from Courtney Hammons of A Magical Affair event planning company on how to stand out in the wedding industry. Some key points covered include using social media like Twitter to engage clients and potential clients, being thankful by congratulating others in the industry, thinking outside the box for inspiration, embracing competition by being collaborative, and staying true to your authentic self rather than trying to emulate others. The overall message is that creativity, networking, and bringing your unique perspective are ways to differentiate yourself in this large market.

1. Connect ! Dots
Set yourself apart in a saturated market.
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2. Presented by
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3. C#$ney Hammons
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5. Twi%er Contest
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6. Twi%er Contest
Mention @aMagical on Twitter
during this session and you could
WIN
Creating Magic
by Lee Cockerell
Vice President of
Former
Walt Disney World
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7. Once Upon A Time
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8. Once Upon A Time
Courtney Hammons P.B.C.
Over 9 years with the Walt Disney
Company
Experience, vision, enthusiasm, integrity,
energy
And a bit of Disney Magic
Personalized service
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9. Once Upon A Time
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10. Once Upon A Time
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11. Once Upon A Time
A Magical Affair
Specializing in one-of-a-kind signature
events!
An intimate dinner for two...
A destination wedding for 100...
Or a Grand Gala for 1000…
We make Dreams come true!
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12. Once Upon A Time
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13. Who Is Y#r Client?
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14. Who Is Y#r Client?
Answer: Everyone you meet!
Six degrees of Kevin Bacon.
Two degrees of your client!
Listen to needs, and share with your
network.
Stay in front, and stay fresh in minds!
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15. Be &ankful
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16. Be &ankful
A lost art form.
An every-day practice at...
Thanking brides.
Congratulating vendors.
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17. Look Outside
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18. Look Outside
Who I DON’T follow.
Why?
Inspired by the outside.
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19. Business H#rs
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20. Business H#rs
Are you self employed?
What does it mean when the phone
rings?
A potential clients means…
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21. Be Creative
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22. Be Creative
Thank you gifts.
At A Magical Affair…
Top of mind and rapport building.
Idea starters:
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23. Be Creative
February
Red mugs with pink hot
chocolate
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24. Be Creative
March
“We are lucky to work with
you!”
Green cupcakes
Green pens and stationary
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25. Be Creative
April
Easter basket
Chocolate
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26. Be Creative
May
Pen flowers
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27. Be Creative
June
Sand bucket with
sunscreen and aloe
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28. Be Creative
July
Country basket for the 4th
BBQ
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29. Be Creative
August
Lunch boxes with lunch
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30. Be Creative
September
Ideas?
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31. Be Creative
October
Halloween basket
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32. Be Creative
November
Thanksgiving
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33. Be Creative
December
Christmas party pops
Mini Christmas tree
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34. Be Creative
Other ideas?
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35. Embrace ! Competition
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36. Embrace ! Competition
Enough for us all.
Wedding Report study:
2,059,000 weddings in 2011
= 39,596 weddings per week!
So what?
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37. Embrace ! Competition
Using Facebook and Twitter.
Be a cheerleader.
Work together.
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38. Be YOU
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39. Be YOU
Want to be the next David Tutera or
Sylvia Weinstock or Chef Bobby Flay?
NEWSFLASH!
Be YOU.
Self study.
Do it!!!
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40. Ha'ily Ever A(er
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41. Ha'ily Ever A(er
It doesn't end with ‘I DO’.
How many of you still…?
How many future brides and grooms are
there per 100 wedding guests?
At A Magical Affair…
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42. Contact Me
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43. Contact Me
Courtney Hammons P.B.C.
A Magical Affair
615.465.2069
aMagicalAffair.com
Facebook.com/AmagicalAffair
@aMagical on Twitter
Courtney@aMagicalAffair.com
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44. Connect ! Dots
Set yourself apart in a saturated market.
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