- The document outlines a plan to help an organization align around its mission, vision, values and goals. It involves facilitating workshops to understand existing processes and discover motivations. The plan aims to create a shared mission, vision, tagline and core values with top management and staff. Additional activities include establishing customer segments, journeys and touchpoints aligned with the organization's purpose. The plan seeks to enhance systems and tools to improve employee experience and productivity, establish standards and trainings, and implement performance monitoring. The overall goal is to help the organization and its people work as an aligned team toward a common purpose and goals.