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MADC PRESENTS
BEN KEENAN
CONFESSIONS OF A DIGITAL CREATIVE
@warmcola
@warmcola
144 million active adblock
users around the world
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
The Internet is a

relevance engine
@warmcola
@warmcola
The one time I used a
banner this week
@warmcola
It was a solution 

not an ad
@warmcola
@warmcola
@warmcola
@warmcola
When advertising gets it
right it becomes culture
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
Technology has destroyed
most movie plots
@warmcola
@warmcola
@warmcola
@warmcola
@warmcola
The Trove Project
@warmcola
Stephanie Caldwell
@warmcola
@warmcola
Celeste Baer
@warmcola
@warmcola
Rohan Lancaster
@warmcola
@warmcola
Here
@warmcola
@warmcola
@warmcola
20 year old Arthur Green 

died in my childhood home
on Christmas Eve in 1914.
@warmcola
I just created a ghost story
out of data
@warmcola
Creatives have always used
data we just don’t call it that
@warmcola
@warmcola
Dark Patterns
@warmcola
Do you want to generate
clicks or culture?
@warmcola
Confessions of a digital creative

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Confessions of a digital creative