Taco Bell uses social media like Twitter, Instagram, and Snapchat to engage with its target audience of Millennials and Generation Z, who are more active online than older generations. By monitoring these platforms, Taco Bell learns about its customers' preferences and interests. For example, Taco Bell started a campaign to create a "taco" emoji after realizing there were food emojis for pizza and cake but not tacos. This campaign was successful in getting the taco emoji approved. Taco Bell also hires young social media staff to better understand its audience and create trendy campaigns, like being one of the first brands on Snapchat with over 200,000 followers. Taco Bell's Cinco de Mayo