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Composting  Your Message! + Add People + Mix Your Message + Heat Up Methods + Right Timing! ___________________ CaliforniaGreenSolutions.com Green Outreach Event
Composting Target Audiences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Top “Composting” Keywords 12,100 compost how to 14,800 compost tumbler 14,800 compost bins 27,100 organic fertilizer 27,100 top soil 33,100 compost bin 49,500 composter 90,500 topsoil 110,000 composting 301,000 compost 450,000 fertilizer 1,000,000 worms 1,220,000 gardening
Top “Composting” Keywords SOURCE:  Google Adwords Surprise! 12,100 compost how to 14,800 compost tumbler 14,800 compost bins 27,100 organic fertilizer 27,100 top soil 33,100 compost bin 49,500 composter 90,500 topsoil 110,000 composting 301,000 compost 450,000 fertilizer 1,000,000 worms 1,220,000 gardening
Make Your Plan! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WORDS matter!
PLAN:  Green Enthusiasts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLAN:  Home gardeners ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLAN:  School Cafeterias ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Right  People
Right Methods ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Right Message One Concept Multiple keywords! 12,100 compost how to 14,800 compost tumbler 14,800 compost bins 27,100 organic fertilizer 27,100 top soil 33,100 compost bin 49,500 composter 90,500 topsoil 110,000 composting 301,000 compost 450,000 fertilizer 1,000,000 worms 1,220,000 gardening
Wave Your   Flag … ,[object Object],[object Object]
Target the Right Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],(How does your AUDIENCE get THEIR news & info?)
Right Timing ,[object Object],[object Object],[object Object],[object Object],[object Object],WELCOME! I'm planning to come I'll think about it THANK YOU! WIIFM?
Your Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHO? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Build a Lifelong Community Who•What•When•Where•Why•How
[object Object],[object Object],[object Object],[object Object],[object Object],WHAT? Who•What•When•Where•Why•How Build Results Together
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHEN? Who•What•When•Where•Why•How Build your Timing Skills
WHERE? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who•What•When•Where•Why•How
WHY? ,[object Object],[object Object],WIFFM IS IN HERE Who•What•When•Where•Why•How
HOW TO! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Who•What•When•Where•Why•How
[object Object],PS:  Check our website for articles and  upcoming webinars

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Composting Your Message: How to Plan and Promote Green Events

  • 1. Composting Your Message! + Add People + Mix Your Message + Heat Up Methods + Right Timing! ___________________ CaliforniaGreenSolutions.com Green Outreach Event
  • 2.
  • 3. Top “Composting” Keywords 12,100 compost how to 14,800 compost tumbler 14,800 compost bins 27,100 organic fertilizer 27,100 top soil 33,100 compost bin 49,500 composter 90,500 topsoil 110,000 composting 301,000 compost 450,000 fertilizer 1,000,000 worms 1,220,000 gardening
  • 4. Top “Composting” Keywords SOURCE: Google Adwords Surprise! 12,100 compost how to 14,800 compost tumbler 14,800 compost bins 27,100 organic fertilizer 27,100 top soil 33,100 compost bin 49,500 composter 90,500 topsoil 110,000 composting 301,000 compost 450,000 fertilizer 1,000,000 worms 1,220,000 gardening
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Right Message One Concept Multiple keywords! 12,100 compost how to 14,800 compost tumbler 14,800 compost bins 27,100 organic fertilizer 27,100 top soil 33,100 compost bin 49,500 composter 90,500 topsoil 110,000 composting 301,000 compost 450,000 fertilizer 1,000,000 worms 1,220,000 gardening
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.

Editor's Notes

  1. Composting Your Message is all about marketing your events. Composting is green. Good marketing is green. Why? Because both make maximum use of efficiency methods to nurture our lives. News is about change. Composting is about change. So the recipe for marketing a composting event adds up: First comes Adding people. Then Mix your message…just like you mix the ingredients in the compost pile. Heat up your methods to stimulate action. And Remember, it’s all about timing! Compost takes cooking time…and so do messages if you want to see action.