SlideShare a Scribd company logo
HOW DIGITAL
MARKETING CAN
AFFECT SMALL
BUSINESSES
1 Introduction 2 Type Of Services Offers
3 Conclusion
CONTENT
INTRODUCTION
Small businesses often lack the
resources to invest in digital
marketing. They also struggle to
generate leads because they don’t
have enough budget or expertise to
create effective campaigns.
TYPE OF SERVICES OFFERS
Digital Marketing
Website Design
Search Engine Optimization
Social Media Marketing
Content Marketing
Email Marketing
Using Digital Marketing strategies, businesses can
target specific audiences and convert them into
customers. When people share information about
your company online, they tell their friends and
family about your products and services.
SOCIAL MEDIA
MARKETING
SEARCH ENGINE
OPTIMIZATION
Search engine optimization is the
process of improving the quality and
quantity of website traffic to a website
or a web page from search engines.
SEO targets unpaid traffic rather than
direct traffic or paid traffic
Website design is another area where small
businesses can benefit from digital marketing. A
professional-looking site makes a big difference in
whether or not visitors stay on your page long
enough to learn about your business.
WEBSITE
DESIGN
CONTENT
MARKETING
Content marketing is a marketing
strategy used to attract, engage, and
retain an audience by creating and
sharing relevant articles, videos,
podcasts, and other media. This
approach establishes expertise,
promotes brand awareness, and keeps
your business top of mind when it's time
to buy what you sell.
Email marketing is a form of marketing that can
make the customers on your email list aware of
new products, discounts, and other services. It can
also be a softer sell to educate your audience on
the value of your brand or keep them engaged
between purchases.
EMAIL
MARKETING
CONCLUSION
Digital marketing offers many advantages
over traditional advertising methods, such as
print ads and direct mail, billboards, TV, and
radio. It allows brands to do more with their
resources while empowering the customer to
do business with that brand on their terms.
THANK YOU!

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Components In Digital Marketing

  • 2. 1 Introduction 2 Type Of Services Offers 3 Conclusion CONTENT
  • 3. INTRODUCTION Small businesses often lack the resources to invest in digital marketing. They also struggle to generate leads because they don’t have enough budget or expertise to create effective campaigns.
  • 4. TYPE OF SERVICES OFFERS Digital Marketing Website Design Search Engine Optimization Social Media Marketing Content Marketing Email Marketing
  • 5. Using Digital Marketing strategies, businesses can target specific audiences and convert them into customers. When people share information about your company online, they tell their friends and family about your products and services. SOCIAL MEDIA MARKETING
  • 6. SEARCH ENGINE OPTIMIZATION Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic
  • 7. Website design is another area where small businesses can benefit from digital marketing. A professional-looking site makes a big difference in whether or not visitors stay on your page long enough to learn about your business. WEBSITE DESIGN
  • 8. CONTENT MARKETING Content marketing is a marketing strategy used to attract, engage, and retain an audience by creating and sharing relevant articles, videos, podcasts, and other media. This approach establishes expertise, promotes brand awareness, and keeps your business top of mind when it's time to buy what you sell.
  • 9. Email marketing is a form of marketing that can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases. EMAIL MARKETING
  • 10. CONCLUSION Digital marketing offers many advantages over traditional advertising methods, such as print ads and direct mail, billboards, TV, and radio. It allows brands to do more with their resources while empowering the customer to do business with that brand on their terms.