SlideShare a Scribd company logo
   After proactively negotiating high value contracts offering agreed discounts in exchange
    for a promised level of spend, we needed to ensure the level of spend achieved the set
    targets

   Awareness and buy in of employees is key to the success of the agreement. The
    effective communication of the deal together with the highlighting the breadth of product
    and service offering is crucial to getting and keeping us top of mind in the buying
    process.

   We developed a suite of template communications that can be tailored by each
    Corporate Customer, and mailed out, emailed or distributed by hand to all relevant
    employees at regular intervals throughout the Contract period.
   Initial contact after the
    agreement has been signed

   Designed to announce the
    agreement and give an overview
    of the companies value
    proposition

   First of several individual pieces
    created, allowing a pick and mix
    approach selecting the pieces
    appropriate to the account

   Click image to view
    To encourage contract customers to
     order their products online

    Highlight how using this channel can
     help them save time and money

    Two versions created one to be
     handed out by the sales team and
     one suitable to be direct mailed

    Click image to view




    Click to view    Click to view
    Flyer            Self mailer
   To encourage customers to
    call us to discuss discounts on
    larger orders

   Two versions created one to
    be handed out by the sales
    team and one suitable to be
    direct mailed

   Click image to view




    Click to view     Click to view
    Self mailer       Flyer
    To showcase the available
     delivery options

    Two versions created one to
     be handed out by the sales
     team and one suitable to be
     direct mailed

    Click image to view




    Click to view   Click to view
    Self mailer     Flyer
    To showcase the available
     delivery options

    Two versions created one to
     be handed out by the sales
     team and one suitable to be
     direct mailed

    Click image to view




    Click to view   Click to view
    Self mailer     Flyer

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Compliance project

  • 1.
  • 2. After proactively negotiating high value contracts offering agreed discounts in exchange for a promised level of spend, we needed to ensure the level of spend achieved the set targets  Awareness and buy in of employees is key to the success of the agreement. The effective communication of the deal together with the highlighting the breadth of product and service offering is crucial to getting and keeping us top of mind in the buying process.  We developed a suite of template communications that can be tailored by each Corporate Customer, and mailed out, emailed or distributed by hand to all relevant employees at regular intervals throughout the Contract period.
  • 3. Initial contact after the agreement has been signed  Designed to announce the agreement and give an overview of the companies value proposition  First of several individual pieces created, allowing a pick and mix approach selecting the pieces appropriate to the account  Click image to view
  • 4. To encourage contract customers to order their products online  Highlight how using this channel can help them save time and money  Two versions created one to be handed out by the sales team and one suitable to be direct mailed  Click image to view Click to view Click to view Flyer Self mailer
  • 5. To encourage customers to call us to discuss discounts on larger orders  Two versions created one to be handed out by the sales team and one suitable to be direct mailed  Click image to view Click to view Click to view Self mailer Flyer
  • 6. To showcase the available delivery options  Two versions created one to be handed out by the sales team and one suitable to be direct mailed  Click image to view Click to view Click to view Self mailer Flyer
  • 7. To showcase the available delivery options  Two versions created one to be handed out by the sales team and one suitable to be direct mailed  Click image to view Click to view Click to view Self mailer Flyer