The document outlines a competitive analysis template for businesses, prompting the user to identify at least three competitors and their unique offerings. It includes a table to fill out relevant information such as background, market share, and strengths for each competitor. An example is provided for clarity and should be deleted once the user has reviewed it.

1. COMPETITIVE MAP
Complete the table below for at least three of your current competitors, and other businesses you aspire to compete with as you grow.
You can add to this document as you develop your understanding of your competitors.
The table includes an example in grey text. Delete the example when you have reviewed it, and complete the table for your chosen
competitors.
CURRENT COMPETITORS GENERAL INFORMATION UNIQUENESS? KEY STRENGTHS
Competitor name
What background information do What makes this business’s What is their market share? Is
you know about this business? offering unique? this increasing or decreasing?
Running for 13 years
Good brand presence Customer service
45%
increasing
Fitbit.com
Myfitnesspal.com
Running for more than 14
years App, customer service 31.3%(approximate),increasing
Weightwatchers.co
m
Running for more than 10
years Customer service 0.9%in UK ,Fluctuating