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Bloomberg Alt Roadmap

  1. 1. Bloomberg Alt Roadmap Anna Khan May 2018 Bessemer Venture Partners
  2. 2. Bloomberg, The $46B software company you don’t know about $24k 200mm 30k annual price per user daily messages sent terminal functions *Bloomberg is a private company so there are limited confirmed and up to date statistics. The data in this deck has come from multiple sources that are good estimates but not confirmed.
  3. 3. Famously averse to discounting, despite scale *Bloomberg is a private company so there are limited confirmed and up to date statistics. The data in this deck has come from multiple sources that are good estimates but not confirmed.
  4. 4. All-in-one pricing leads to bullet proof bundling • Customers cannot pay for one module that they use more than others. • Customers may use only a fraction of the modules, but have to pay the full price. • Many banks feel this is unsustainable given the financial industries last few years hard-hit with regulation.
  5. 5. …but financial downturns have impacted growth • Terminal subscriptions grew steeply till 2007 to ~270,000. • Financial crisis led to slowed growth as several big customers trimmed budgets or went under. • Today terminals remain steady at 325,000 but have grown only 1.9% in 2015 drastically diff from its 12% annual growth rate pre-fin crisis. • Gathering data from several press reports led to an estimated revenue of ~$7.9B in 2013 and $9B in 2014. *Bloomberg is a private company so there are limited confirmed and up to date statistics. The data in this deck has come from multiple sources that are good estimates but not confirmed.
  6. 6. Legacy competitors try to chip away, but are unsuccessful • Thomson Reuters and Dow Jones are the largest and most direct competitors. • Dow Jones launched a product called DJX that they pitch to individual investors – which offers a Bloomberg- like terminal at a fraction of the price. It has received limited traction. • Despite large competitors and financial downturns – Bloomberg is still valued at roughly 4-5x revenue like the public markets.
  7. 7. Bloomberg Complete Suite; Very Feature Rich Markets Commodites Derivatives Equities Fixed Income Solutions Asset Mgmt Credit Education Hedge Funds Invt Banking Invt Relations Private Equity Emerging Markets Family Offices Tools Charts Collab Custom Desktop Execution Hardware Analytics Mobile News Bloomberg Intelligence News Economics Research
  8. 8. Core Use Cases – Where will the disruption come from? Messaging News Stock Quotes • In-house solutions for large banks like Goldman • Symphony which is a consortium of top banks • Text messaging • Free services like Whatsapp/Slack • Alternate news channels • Automating aggregation of news • Yahoo Finance • Mobile adoption
  9. 9. What stands in the way of reinvention? • First-mover advantage • Customers are used to the Bloomberg product • High brand value • 325k subscriptions globally, 19k+ employees • Upfront hardware investment • Banks traditionally slow to adopt new software • Terminal updates happen every 2-3 years and sales cycles will be long • Long-term data + in-house intelligence • Bloomberg tracks all terminal actions and can use this data to improve the product over time • If a real competitor steps up – Bloomberg could manipulate data providers and block access to others • Value proposition of in-house intelligence will be hard to replicate
  10. 10. Some inevitable cracks, with privacy concerns reported • After numerous customer complaints, Bloomberg tapered data access to 2,400 Bloomberg reporters. But 19,000 Bloomberg employees still have access to all terminal actions. • Larger customers like Goldman have openly commented on trying to build their own internal messaging platform for privacy concerns. *SOURCE: www.bloomberg.com
  11. 11. Market Map / Areas of Interest Social/Communication Financial Data/News Trading AnalyticsBespoke
  12. 12. Future of Bloomberg: Wider and Deeper • Wants to expand to new markets/verticals – specifically legal research through its $990M acquisition of legal research house BNA. • Now head to head with competitors like LexisNexis and WestLaw (owned by TR) • Government is another interesting vertical they are targeting through the launch of the Bloomberg Government subscription service. • Competitive intel on government contractors • Research on a bill • Database on associations and lobbying firms • Interestingly, this isn’t limiting growth in the finance vertical – Bloomberg plans to provide more services such as trading and industry research. ~85-90% of rev still comes from core financial product. • CRM development: Large banks use archaic CRMs to input information from traders on sales calls. Because most of the institutions already live in Bloomberg – they could easily develop a CRM which would become a system of record and harder to fight longer term. *Bloomberg is a private company so there are limited confirmed and up to date statistics. The data in this deck has come from multiple sources that are good estimates but not confirmed.
  13. 13. Thank You Follow me on Twitter @annarchyy

Editor's Notes

  • eToro: mimic trades of others
    Deltix, FlexTrade
    Quandl – series B, new york
    Airez – amazon for financial information, products and applications (traditional research reports. Weather, traffic, social media)

    “We are Amazon for financial information, products and applications. Traditional research reports, but also non-traditional. Weather, traffic, social media, pipeline. Anything that can be used to invest,” said Stephen Kuhn, chairman and chief executive of Airex.

    High quality global journalism requires investment. Please share this article with others using the link below, do not cut & paste the article. See our T&Cs and Copyright Policy for more detail. Email ftsales.support@ft.com to buy additional rights. https://www.ft.com/content/39113276-a5d4-11e6-8898-79a99e2a4de6 Symphony has added functions such as Dow Jones newswire and financial data providers such as Money.net, but it has still faced an uphill battle in taking on an entrenched incumbent. It gained renewed interest after Bloomberg suffered a global outage of its entire system last year, which paralysed parts of the finance industry and even led the UK government to delay a bond sale.
  • Total revenues for top four legal information providers are roughly $8.4B
    WestLaw: $3,434M
    Lexis Nexis: $2,620M
    Wolters Kluwer: $2,019M
    Bloomberg Legal: $331M
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