This lecture provides an introduction to optimization and design optimization. It discusses the design process and how engineering design problems can be formulated as optimization problems by defining design variables, an objective function, and constraints. It covers different types of optimization problems based on constraints, variables, structure, and other factors. Graphical optimization is introduced as a way to find optimal solutions by plotting objective and constraint functions, and an example problem in profit maximization is solved graphically and using MATLAB. The key concepts of optimization problem formulation and different approaches to solving optimization problems are presented.