~

7. Paragraphing, Mode of Address, Use of
Speech and Sentence Structure with
The Sun
As stated before, The Sun doesn’t contain
much text or lengthy paragraphs, instead,
the articles contain short one or two
sentenced paragraphs which are joined
together to make a block of text.
The mode of address in The Sun is very
informal whilst being presented in a 3rd
person view. The vocabulary used is rather
basic and minimal compared to the BBC or
The Guardian.
Speech used in The
Sun’s article is very
minimal, and is really
only quotations from
other sources like social
media, which again,
aren’t very formal or
professional.

8. The Mirror Context
The article -> http://www.mirror.co.uk/3am/celebrity-news/moment-kim-kardashian-
confirms-kanye-11256381
I decided to do another Kim Kardashian article as she seems to be the ‘main’ celebrity
which articles are based on, so it’s not difficult to find an article about her.
The Mirror actually features an individual ‘Kim Kardashian’ tab under ‘Celebs’ even
though stories featuring her automatically appear near the top of the ‘Celebs’ tab.
This article is clearly placed in this location as it’s an article about Kim Kardashian and
she is associated and called a ‘celebrity’

9. The Mirror’s Audience
The title isn’t as eye-catching as The Suns in my
opinion, as it’s not particularly interesting or amusing
unlike The Sun.
However, because it includes Kim Kardashians name (A
name the majority of the public are at least familiar
with) and the capitalised ‘CONFIRMS’ makes it stand
out more and appear more interesting.

10. The Mirror and Sensationalist Language
• The Mirror, like the Sun, uses quite a lot of
sensationalist language, but not as much as The Sun
even though The Mirror’s article contains much more
text than The Sun.
• Examples of sensationalist language is ‘reality
juggernaut’ and ‘social influencer’

11. Images and The Mirror
Having a similar format to The Sun, The Mirror contains a few images
and one video, all having a line of sub-text underneath (like The Sun)
The Images are all related, however, they’re just different angles of
the same scene in the Kardashian TV show, so it’s not really as
interesting.

12. Core Content and Links
Again, similar to The Suns article, the article is based around
the “Official news” and is really only based on the clip
shown in the seasons trailer, including text and images from
the trailer.
In terms of links, there aren’t any regarding the article
which are related to that specific topic, but there are links to
other articles about Kim Kardashian, and a link to her
individual tab.

13. Paragraphing, Mode of Address, Use of
Speech and Sentence Structure with
The Mirror
Similar to The Sun, The Mirror only contains a few 1-2 sentenced paragraphs
which have been joined together to make a block of text.
The mode of address is very similar to The Sun, containing very
straightforward vocabulary, meaning it’s for the wider and probably younger
audience.
The speech used, which again, is very similar to The Sun, is mainly informal
quotations and information.

14. The BBC Context
The context of the articles provided by
the BBC are much more ‘general’ on
the homepage, and have fewer tabs
than The Sun and The Mirror but
contains a similar layout.
The article I chose was ‘James Corden
apologises for Weinstein jokes at
charity event’ as it appeared near the
top on the homepage of the BBC
website. As the article is fairly new, it
hasn’t been placed under any of the
tabs, but is categorized as ‘popular’

15. The BBC’s audience
The BBC isn’t really allowed to sensationalise their titles
or article content, so the title is straight-forward and
‘basic’ compared to titles produced by The Sun and The
Mirror.
However, James Corden is a well known British
comedian, so his name alone might attract possible
readers. The title is also stating that he done something
wrong as he “apologises”
This is totally different when compared to The Sun and
The Mirror, as their titles are usually filled with
sensationalist language.

16. The BBC and Sensationalism
The specific article I chose didn’t really contain any
sensationalism, as the article gives an unbiased and
3rd person view on the subject, including ‘victims’
tweets and James Corden’s tweets.
However, even though there is no obvious
sensationalism, if you were to be really picky, you
could say that “groans” and “first big break” are
examples of basic and simplistic sensationalism.

17. The BBC and
Images
The BBC usually only contains
one or two images within their
articles, the majority of the
article containing text.
However, in the specific article
I chose, the article contained
six images and one video, the
majority being screenshots of
official tweets, such as James
Cordens apology.
Even though this many images
within a BBC article is unlikely,
it’s still no where near the
amount The Sun includes.

18. BBC Core Content and Links
The BBC articles core content is mainly
about James Corden during the charity
event, but the article does include some
information regarding the ‘victims’ and
some background information on Harvey
Wienstein.
The article does include screenshots to
related tweets from people involved and
mentioned, with different articles about
Harvey Weinstein to the side.
All the information is relevant, unlike The
Sun, where the article included
information and videos that weren’t really
relevant to the story subject.

19. Paragraphing, Mode of Address, Use of
Speech and Sentence Structure with The
BBC
The BBC, unlike The Sun or The Mirror, has a much more
formal and sophisticated use of vocabulary, with much
more text than the two. However, The BBC doesn’t
contain massive blocks of text, instead it too, has
smaller paragraphs, containing 1-3 sentences. The BBC
has a wide audience, needing to satisfy both the young
and old (due to their remit) so the language, still being
more formal, is still rather ‘simple’.
The only language I would consider to be colloquial is
“gags”

20. The Guardians Context
I chose another article relating to Harvey Weinstein's sexual
harassment claims.
Similar to the other company webpages, The Guardian
presents a similar format to navigate and categorise their
articles.
The homepage is similar to the BBC’s, however, it is more
categorised, with the first batch being ‘headlines’ followed by
‘Spotlights’ and ‘Sports’.
The article I chose was actually categorised as ‘Life’ under the
‘Women’ tab, which I thought was surprising.

21. The Guardians Audience
The Guardian follows a very similar format to
The BBC, having a much more formal and non-
sensationalised title, with no bold or
capitalisation unlike The Mirror or The Sun.
Similarly to all the other article titles I have
chosen, the names included in The Guardian
article are both well-known names, both
associated with the well-known Game of
Thrones series.

22. The Guardian and Sensationalism.
The Guardian, similar to the BBC, contains no
real sensationalism unlike The Sun and The
Mirror. However, all visible and obvious
sensationalism within the article are quoted,
such as “Weinstein was ‘furious’” and that Lena
“felt completely powerless” but the rest of the
article is formal and refined.

23. The Guardian and Images
The Guardian only contains
two images, one acting as a
header, the second being a
screenshot of a tween made
by Lena Headey. This format is
similar to The BBC’s, only
containing a few images and
screenshots / evidence, unlike
the Sun, where the majority of
the article is made up of
images with no links or
references made to sources.

24. The Guardian Core Content and Links
Again, following a similar format to
the BBC, the Guardian focuses on
the topic of the article, yet seems to
focus on Lena’s accusation and side
of the story, where as The BBC has a
non-bias view (due to their remit)
In terms of links, similar to the rest
of the company's, there are similar
stories visible on the webpage,
leading to related articles.

25. Paragraphing, Mode of Address, Use of
Speech and Sentence Structure with
The Guardian
The Guardian has the most amount of text out
of the articles I have chosen, with larger and
more bulky amounts of text within each
paragraph.
The Guardian, although having a much more
‘sophisticated’ audience, still has a wide
audience with young and older readers, even
though the audience type is much different to
The Suns and The Mirrors.