This document discusses Roku, Inc. and its history and business model. It summarizes that Roku was founded in 2002 to address the trend of "cutting the cord" from traditional TV to streaming services. However, streaming services were not conveniently available on regular TVs. Roku developed streaming devices and software to bring these services to TVs in a budget-friendly way. The document outlines Roku's founders and their previous experience in streaming media. It also discusses Roku's continued focus on partnering with content providers to remain a neutral platform and its competitive advantages in licensing its technology.

1. Harry
Silverman
(harryrs)

2. Important concept...
● “Cutting the cord”: the act of canceling/moving away from conventional TV
subscription services in favor of internet-based media streaming services

3. ● No convenient, budget-friendly way of watching streaming services on a
standard television
● Smart TVs/internet-based streaming tech expensive to produce
● Standard pay TV providers want to compete
$$
Problems

4. Persona (part 1)
Michelle
● Millennial, tech-savvy
● Loves watching movies and TV shows
● Grew up with cable, wants to cut the cord

5. Persona (part 2)
Sharp
● Consumer electronics company
● Has been making TVs since 1953
● Cannot effectively compete with Sony,
Samsung, etc.

6. Persona (part 3)
Sky TV
● Satellite TV provider
● Understands the cord-cutting trend, wants to
stay relevant
● Has a very thin engineering team

7. Products for Michelle

8. Products for Sharp

9. Products for Sky TV

10. Financial Information
● IPO in September 2017, not profitable but still growing

11. Business Model

12. History
2002
Company founded
by Netflix’s Anthony
Wood
Anthony Wood
named VP of Netflix
2007
First Netflix streaming
device released
2008
First app store for
streaming devices
released
2009
Roku TV launched
2014
IPO + launch of The
Roku Channel
2017
Roku products are in 30.5
million households, #1
streaming platform in US
2019

13. Anthony Wood
● Founder and CEO of Roku
● His sixth company
○ Roku (六): "six" in Japanese
● Helped develop the first DVR with ReplayTV

14. Secret Sauce
● Focus on their customers without ulterior motives
○ Agnosticism with respect to service/content
○ Tech team works with major media distributors on apps

15. What’s Hot
● Software and
hardware licensing
let you use our proprietary tech to
compete in this hot new market...

16. Competition

17. Prediction
● Success!
○ … but will have to fight for it

18. References
● https://finance.yahoo.com/quote/ROKU?p=ROKU
● https://www.engadget.com/2019/05/09/roku-q1-2019/
● https://simplywall.st/stocks/us/media/nasdaq-roku/roku?utm_medium=finance_user&utm_campaign=conclusion&utm
_source=yahoo&blueprint=907743#summary
● https://www.engadget.com/2019/04/18/google-amazon-youtube-firetv-prime-video-chromecast/
● https://www.cordcutters.com/rokus-earnings
● https://www.fastcompany.com/3047423/tv-wars-inside-rokus-plan-to-beat-apple-amazon-and-google
● https://www.edtasm.com/roku-archives
● https://www.fastcompany.com/3004709/inside-netflixs-project-griffin-forgotten-history-roku-under-reed-hastings
● https://ir.roku.com/corporate-governance/management
● https://en.wikipedia.org/wiki/Roku,_Inc.
● https://www.roku.com/roku-powered
● https://www.philips.com/a-w/about/company/our-heritage.html
● https://www.roku.com/roku-powered
● https://www.crunchbase.com/acquisition/roku-acquires-dynastrom--8ba1c1cf
● https://www.wsj.com/articles/tech-giants-leave-room-for-roku-in-streaming-video-11565280696

19. Thank you!
● Questions?
+many
others