Beijing Long Sheng Tai Trading Co. is a Chinese importer and distributor of personal care products established in 1997. It distributes brands from Germany, the US, Spain, and France through over 1000 stores including department stores, supermarkets, and pharmacies across over 100 Chinese cities. The company promotes its products using both above-the-line marketing like exhibitions and magazines as well as below-the-line tactics such as in-store displays, shelf decoration, and gift packages.