11. 2008 revenue per business area * Pro forma figures including Wer Liefert Was † Region Ireland / UK was divested in August 2009 Software and Applications, 8% Product Information, 11% Denmark, Estonia, Finland, Sweden, 34% Czech, Hungary, Poland, Slovenia, Slovakia, 3% Belgium France, Netherlands, 15% Norway, 9% Germany, Austria, Switzerland, 17% Great Britain, Ireland, 3%
12. 2008 revenue per product offering * Pro forma figures including Wer Liefert Was Software and Applications, 8% Product Information, 11% Business Information Solutions, 21% Marketing Solutions, 31% Credit Solutions, 29%
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15. Group management JOHAN WALL CEO FREDRIK ÅKERMAN CFO AND BUSINESS AREA DIRECTOR MATS ERWALD REGIONAL DIRECTOR ELIN LJUNG COMMUNICATION MANAGER (Maternity leave) MATTIAS ARONSSON CIO NORBERT VERKIMPE REGIONAL DIRECTOR AND COMPETENCE CENTRE DIRECTOR MARTIN COUFAL REGIONAL DIRECTOR PETER VILLA REGIONAL DIRECTOR AND BUSINESS AREA DIRECTOR ALASTAIR LAIDLAW COMPETENCE CENTRE DIRECTOR MARIA ANSELMI COMPETENCE CENTRE DIRECTOR
Bisnode’s business model is to COLLECT data from different type of sources. ENHANCE this data by harmonization, standardisation and quality assurance. Value added data becomes information. Then we PACKAGE different types of information and customise this into different services and products. The same information can be reused many times to increase economies of scale. The most important part is then to SELL our services and products on each local market with a strong customer focus. Bisnode is using a multibranding strategy to differentiate our services and products on each local market.