Macy's is considering entering a new product or service space. Their main competitors offer benefits and attract consumers by meeting certain needs. Macy's should identify an unmet consumer need or gap that their new offering could fill differently than competitors to attract new customers.

1. Company : Macys
Who are the competitors in this space?
What are the overarching benefits they have to offer the
consumer? What do they offer that is different or attractive to
the consumer?
What gap will you fill by offering your redefined or new
product or service?