The document compares the social media presence and activities of three bag brands - Google, VIP Bags, and Wildcraft Bags. Google Search is not very active on YouTube, with gaps of 5 months between posts, and has not tweeted since November 2022. VIP Bags is actively ranking for its brand keywords on Google Search but not running Facebook ads, though regularly posting to its Facebook page. It also infrequently posts to YouTube, with its last video a month ago. Wildcraft Bags has not tweeted since December 2022.