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Community Consultation Focus Group Dev. Kit
Summary: Guiding questions for community focus
group to inform a new heritage attraction.
Target Group: adults.
Robin Patel, Heritage Freelancer
Part 1:
Perceptions of heritage.
What heritage attractions have you visited in the
last two years?
What did you enjoy
about your visit?
What did you not enjoy
about your visit?
Why did you visit these places?
(identify motivations)
What prevents you from visiting heritage
attractions more often?
Grouping / ranking exercise
(barriers to heritage)
Prompts: accessibility, time, interest,
energy, commitment, relevance
When you have guests visiting, do
you consider taking them to visitor
attractions?
Response Card Exercise:
What do you personally get out of
participating in heritage-based
activities?
Response Card Responses:
How well is (your location) doing in
providing these things?
What do you think could be done to
improve access to heritage in (your
location)?
Post-it NoteExercise:
If there was one thing that could
be done to make heritage in (your
location) more interesting, what
would it be?
Part 2: Exploring
Potential Displays,
Activities and Facilities.
What words and phrases
do you associate with (subject / type
of heritage) in your area?
[flipchart: brainstorm]
Revealing Untold Stories
(flip chart / post-it note)
What stories do you think should be
told about (your area’s) heritage /
(subject material)?
Who? (people and groups)
What? (objects and events)
Where? (tool: large scale map)
When? (tool: post it note timeline)
Why? (catalyst(s) for event)
What would be effective methods
to explore (subject material)?
Methods for Exploration
Brainstorm : How can we
connect with each other?
(and finally…)
If we were creating a new visitor attraction about
(your subject), what would our mission statement
be?

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Community focus group dev kit v.1

  • 1. Community Consultation Focus Group Dev. Kit Summary: Guiding questions for community focus group to inform a new heritage attraction. Target Group: adults. Robin Patel, Heritage Freelancer
  • 3. What heritage attractions have you visited in the last two years? What did you enjoy about your visit? What did you not enjoy about your visit?
  • 4. Why did you visit these places? (identify motivations)
  • 5. What prevents you from visiting heritage attractions more often? Grouping / ranking exercise (barriers to heritage) Prompts: accessibility, time, interest, energy, commitment, relevance
  • 6. When you have guests visiting, do you consider taking them to visitor attractions?
  • 7. Response Card Exercise: What do you personally get out of participating in heritage-based activities?
  • 8. Response Card Responses: How well is (your location) doing in providing these things?
  • 9. What do you think could be done to improve access to heritage in (your location)?
  • 10. Post-it NoteExercise: If there was one thing that could be done to make heritage in (your location) more interesting, what would it be?
  • 11. Part 2: Exploring Potential Displays, Activities and Facilities.
  • 12. What words and phrases do you associate with (subject / type of heritage) in your area? [flipchart: brainstorm]
  • 13. Revealing Untold Stories (flip chart / post-it note) What stories do you think should be told about (your area’s) heritage / (subject material)?
  • 14. Who? (people and groups) What? (objects and events) Where? (tool: large scale map) When? (tool: post it note timeline) Why? (catalyst(s) for event)
  • 15. What would be effective methods to explore (subject material)? Methods for Exploration
  • 16. Brainstorm : How can we connect with each other?
  • 17. (and finally…) If we were creating a new visitor attraction about (your subject), what would our mission statement be?

Editor's Notes

  1. Flip Chart 1: Probe: I want to know about your previous experiences.
  2. Flip Chart 2 Probe: Location/convenience, family-friendly, reputation, past experience, self interest. Engagement with collections Research facilities Probe: Decision making criteria.
  3. Flip Chart 3 Probe: “turn offs?” – Access, Location, Price, Activities, Interests, Family Activities. Probe: Gaps in heritage offer.
  4. Probe: Location/convenience, family-friendly, reputation, past experience, self interest. Probe: Decision making criteria.
  5. Probe: define heritage activities. Go round table – what do you get out from these activities?
  6. Flipchart Probe: physical, intellectual, diversity, temp. exhibs, events etc. Probe: reps of groups.
  7. Flip chart : Brainstorm
  8. Mindmap : Industrial Heritage Pre Q : Should we confine ourselves to Kirkintilloch?