- Coverages - Reach - Tonality - Key Insight

1. PARIS MOTOR SHOW
COMMUNICATIONS REPORT

2. Coverages: 145 clippings
14 Broadcast
54 Press
77 Web
Reach: 81.7M
10.1M Broadcast
51.7M Press
19.8M Web
Overview

3. 104
9
6
4
2
11
3
1
5
0
0 20 40 60 80 100 120 140
Micra
EV
Crossover
AD
GTR
Positive Neutral
Topics on clippings with Tonality
Notes:
- Micra is still a hit on media with a large number of clippings
- Meanwhile NISSAN's new technology AD and EV are not much concerned by Media

4. Source Coverage Share of Media Mix Reach SoR Coverage by Tonality
Total clippings 145 81,708,519 125 20 0
Broadcast 14 10% 10,106,102 12% 13 1 -
Press 54 37% 51,786,786 63% 49 5 -
Web 77 53% 19,815,631 24% 63 14 -
Broadcast, 10%
Press, 37%
Web, 53%
Coverage by Source
Broadcast, 12%
Press, 63%
Web, 24%
Reach by Source
Positive, 86%
Neutral, 14%
Coverage by Tonality
Media Analysis
Notes:
- Press though just covers 37% but can reach 63% of audience. Web has opposite trend
- Mainly positive articles, neutral topics are almost on Web

5. 13
7
6
5
4
4
4
4
3
3
0 2 4 6 8 10 12 14
Gazzetta dello Sport
CANALE5
Corriere dello Sport
REPUBBLICA.IT
Corriere della Sera
Corriere della Sera Motori
Repubblica
Al Volante
ANSA.IT
GAZZETTA.IT
Reach
Millions
Top 10 Publications (by Reach)
Notes:
- 60% is Press Publications
- Just 1 Broadcast publications CANALE5 can reach like 2 Webs
- Gazzetta dello Sport is hightlighted

6. 0
5
10
15
20
25
30
35
40
Broadcast Press Web
Visibility Timeline

7. Source Coverage Share of Media Mix Reach SoR Coverage by Tonality
Total clippings 145 81,708,519 125 20 0
Product 116 80% 57,977,738 71% 106 10 -
Corporate 29 20% 23,730,781 29% 19 10 -
Product, 80%
Corporate,
20%
Coverage by Category
Product, 71%
Corporate,
29%
Reach by Category
91%
9%
ToV (Product Category)
66%
34%
ToV (Corporate Category)
Category Analysis
Notes:
- Publications are likely to write about Products
- Corporate clippings are mainly Neutral

8. Source Coverage Share of Media Mix Reach SoR Coverage by Tonality
Total clippings 145 81,708,519 125 20 0
XO 7 5% 2,863,180 4% 6 1 -
EV 12 8% 15,177,245 19% 9 3 -
AD 9 6% 5,681,815 7% 4 5 -
Others 117 81% 57,986,279 70% 106 11
XO, 5% EV, 8%
AD, 6%
Others, 81%
Coverage by Category
XO, 4%
EV, 19%
AD, 7%
Others, 70%
Reach by Category
86%
14%
ToV (Crossover Pillar)
75%
25%
ToV (EV Pillar)
44%
56%
ToV (AD Pillar)
Pillars Analysis
Notes:
- AD is still a new topic and mainly Neutral
- EV can be an interesting topic based on Reach

9. Final Insight Summary
- Micra is a hit of the show. EV and AD are
not concerned much.
- Press is a magic tool to reach more
audiences meanwhile Web does an
opposite trend.
- Publications are likely to talk more
about Products, not about Corporate
after the show.
- AD is still a new topic but there is a
trend of interest in EV