The document discusses the importance of effective communication. It states that communication plays a key role in business success by increasing productivity, problem solving abilities, and maintaining relationships. Additionally, advances in technology have made communication easier across large distances and enabled the growth of global businesses. Effective communication is essential for teamwork, which has become important in organizations of all sizes.

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2.  One of the biggest mysteries about humans
is their evolution to speak and communicate
effectively.
 The science behind communication can be
very puzzling when we look at
communication at the very grass root level.
 But nevertheless, communication plays a very
important role in our daily as well as in the
most important turns in our lives.
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3.  Communication is defined as the process of
giving, receiving information or ideas by
writing, speech or visual means, so that the
message communicated is completely
understood by the recipients.
 The key to effective communication is to
guarantee that the information which is
passed on is understood by the recipient,
stimulating them to take appropriate action
or affecting the way the recipient thinks in
some way.
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4.  Most of the business organizations have
understood that effective communication is
the key to ensure the success of the
organization at all the levels.
 Some of the benefits that accrue to the
organization for effective communication
include:
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5.  The power of decision making and problem
solving increases
 Productivity of the organization increases
 The workflow or the process or the
performance of the organization can be
streamlined
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6.  The professional image of the organization is
enhanced
 Effective communication helps in maintaining
sound business relationship with business
clients.
 Positive and successful response to the
organization is assured.
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7.  Today communication is more essential than
ever before because of the changes that are
taking place in organizations
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8.  With the advancement of technology,
technologically advanced and easy to use
communication devices are being developed.
With the help of these devices communication
has become a very easy task across large
distances.
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9.  Many businesses are going global thanks to
the introduction of new and improved
technologies. Many multinational
corporations are operating from overseas and
many national companies are seeking
business in foreign nations. For all these
things to happen, effective communication is
very essential.
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10.  The advent of internet has brought a great
revolution in the exchange of information
from one part of the world to another part of
the world. One can receive huge amounts of
data through the internet today in seemingly
less time.
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11.  Long gone are the days of a person working
alone. Today, team work is an important
feature in not only large corporations but also
in medium and small organizations.
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12.  The productivity of a team player is generally
high when compared to a person working
alone.
 The reason is not only the added hands but
also the added brains which help in thinking
out new, efficient and effective ways to work
better.
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13.  With the above features and advantages it is
clear that communication plays a major role
in today’s business world.
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