The document discusses communication and its key elements. It defines communication as the exchange of thoughts, messages, or information between a sender and receiver through various means such as speech, signals, writing or behavior. It notes communication requires a source, message, channel, receiver, and encoding and decoding processes. It also discusses the goals and most common forms of communication such as speaking, writing, and body language.

1. Prepared by: Rashid Shar

2.  Communication is the activity of conveying information.
Communication has been derived from the Latin word
"communes", meaning to share.
 In words of Louis- “Communication is the sum of all
things one person does when he wants to create
understanding in the minds of another. It involves a
systematic and continuous process of telling, listening
and understanding.
 Communication may be defined as giving, receiving or
exchanging information, opinions or ideas by writing,
speech or visual means, so that material communicated
is completely understood by everyone concerned.
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3.  Communication is the process of
conveying a message to others and
requires six elements: a source, a
message, a channel of
communication, a receiver, and the
processes of encoding and decoding.
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4. hFeedback
Receiver
Encode
SENDER
Sender
Decode
RECEIVER
Medium
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5. Goals of
Communication
To Motivate
To Persuade
To Request
To Build
Relationship
To Inform
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6. Most Common Ways
to Communicate
Speaking
Reading
Body
language
Writing
Visual
Image
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7.  Introduction
 Communication is the exchange of thoughts,
messages or information by speech, signals, writing
or behaviour between a sender and receiver.
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8.  Sender- The person who sends the message. Also
knows as the source.
 Receiver- The person who receives the message.
 Message- Subject matter of communication. It may
contain facts, ideas, feeling or thought.
 Feedback- Receiver’s response or reaction or reply
to the message, which is directed towards the
sender.
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9.  How may the sender
encode a message?
 What kind of channels
carry message?
 How does a receiver
decode a message?
 When is communication
is successful?
 Verbally/non verbally,
by speaking, writing and
gesturing.
 Letter e-mail, memos,
TV, Telephone, Voice,
body.
 Hearing, reading &
observing.
 When a message is
understood as the
sender intended it to be.
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10. Oral
non verbal
written
reading
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11. Report
Memos
Telegram
E-
mail
Tenders
Facsimiles
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12. Oral & written
 Oral
 Immediate feedback.
 Shorter sentence, shorter
words.
 More colloquial language
 It’s easy to express.
 Written
 Delayed feedback.
 Longer sentence, longer
words.
 More complex construction.
 It’s difficult to express.
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