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1. Pick your battles (sniper rifle, not shotgun) 
2. Anecdotes illustrate, they do not prove. 
3. Don’t fight your opponent, walk with your partner. 
4. Be succinct. 
5. Think skin, big heart. 
6. Look for common ground. 
7. Be open to learn.
Communication 
Research papers 
Technical writing 
Opeds 
Videos 
Blog posts 
Comments
Argument is Surgery, Not War.
“…(capitalism) seems to reward 
not virtue as much as the ability 
to manipulate the system”
“…(capitalism) seems to reward 
not virtue as much as the ability 
to manipulate the system” 
“Do (leaders) choose their appointees 
on the basis of the virtue of the 
people appointed or on the basis of 
their political clout?”
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.”
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.” 
Wrongly attacking the speaker 
Just the kind of response I’d expect from a libtard. Go read some 
economics.
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.” 
Rightly attacking the speaker 
Talk about lack of humility! Friedman has a Ph.D. in economics 
and a Nobel prize, but you’re claiming that you know more about 
his subject than he does.
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.” 
Muddying the discussion by addressing an irrelevant point 
Your analogy is weak. People in a church aren’t looking to 
commit murder.
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.” 
Muddying the discussion by adding a relevant point 
There is no confusion here. The purpose of economics is to 
explain human behavior. Whether humans are motivated by 
dollars or by virtue doesn’t matter. The outcome may be 
different, but the underlying economics is the same.
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.” 
Parse 
An economic system can’t be virtuous.
Comment 
“Searching for virtue in an economic system is like searching for a 
reason to kill in a church....why confuse economics with its real 
purpose? These guys both suffer from drunken brain fairies and a 
profound lack of humility.” 
Parse 
An economic system can’t be virtuous. 
Co-opt the speaker’s core argument 
You are correct. Virtue resides in people, so an economic system 
cannot be virtuous. But for the same reason, neither can a 
political system.
Anecdotes Don’t Prove, But They Do 
Illustrate.
Comment 
“I personally know people who had to choose 
between paying for heat and eating. Increasing the 
minimum wage prevented them from starving.”
Comment 
“I personally know people who had to choose 
between paying for heat and eating. Increasing the 
minimum wage prevented them from starving.” 
Losing the listener by switching to principle 
When the price of something rises, people buy less 
of it. That includes labor. Raising the minimum wage 
means employers will lay off workers and then 
there will be more, not fewer, people like your 
friend.
Comment 
“I personally know people who had to choose 
between paying for heat and eating. Increasing the 
minimum wage prevented them from starving.” 
Admit the truth and present a counter-anecdote 
You are absolutely right. There are a lot of people 
who are living on the edge of starvation for whom 
the minimum wage is a godsend. 
But there are also people like the Matthews 
brothers…
Comment 
“Many other first world countries have some 
combination of the following: free education, free 
healthcare, a high minimum wage, a social welfare 
safety net...These are universally a good thing.”
Comment 
“Many other first world countries have some 
combination of the following: free education, free 
healthcare, a high minimum wage, a social welfare 
safety net...These are universally a good thing.” 
Don’t deny the anecdote 
No, they aren’t universally good. People have 
different desires. Some people would thrive in a 
trade school will be forced into college. Healthy 
people may not want as much insurance as the 
government forces on them.
Comment 
“Many other first world countries have some 
combination of the following: free education, free 
healthcare, a high minimum wage, a social welfare 
safety net...These are universally a good thing.” 
Deny the lesson drawn from the anecdote 
Yes, these things are universally good and every 
society would be better off if had them. The 
problem is that they don’t exist.
Thoughts are Food. 
Words are Spice.
30 words 
Different cultures may view smoking differently and, if some 
ethnicities are more accepting of smoking, then that 
acceptance will be reflected in a higher rate of smoking for 
that ethnicity.
30 words 
Different cultures may view smoking differently and, if some 
ethnicities are more accepting of smoking, then that 
acceptance will be reflected in a higher rate of smoking for 
that ethnicity. 
12 words 
Ethnicities that are more accepting of smoking will 
experience higher smoking rates.
30 words 
Different cultures may view smoking differently and, if some 
ethnicities are more accepting of smoking, then that 
acceptance will be reflected in a higher rate of smoking for 
that ethnicity. 
12 words 
Ethnicities that are more accepting of smoking will 
experience higher smoking rates. 
5 words 
Smoking rates vary by ethnicity.
Mayor tells citizens to find jobs that pay $13 per 
hour or they may not work.
Engaging in commerce 
doesn’t impart an 
understanding of 
economics any more 
than engaging in sex 
imparts an 
understanding of 
genetics.
Be thoughtful and polite, no matter 
what vitriol people spew at you. 
The person opposite you is not the enemy. He is a 
friend who doesn’t know he’s a friend. 
The enemy is ignorance.
Be thoughtful and polite, no matter 
what vitriol people spew at you. 
Your audience is not the person to whom you are 
speaking. It is all those who are or will be listening.

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Communicating liberty

  • 1. 1. Pick your battles (sniper rifle, not shotgun) 2. Anecdotes illustrate, they do not prove. 3. Don’t fight your opponent, walk with your partner. 4. Be succinct. 5. Think skin, big heart. 6. Look for common ground. 7. Be open to learn.
  • 2. Communication Research papers Technical writing Opeds Videos Blog posts Comments
  • 4. “…(capitalism) seems to reward not virtue as much as the ability to manipulate the system”
  • 5. “…(capitalism) seems to reward not virtue as much as the ability to manipulate the system” “Do (leaders) choose their appointees on the basis of the virtue of the people appointed or on the basis of their political clout?”
  • 6. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.”
  • 7. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.” Wrongly attacking the speaker Just the kind of response I’d expect from a libtard. Go read some economics.
  • 8. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.” Rightly attacking the speaker Talk about lack of humility! Friedman has a Ph.D. in economics and a Nobel prize, but you’re claiming that you know more about his subject than he does.
  • 9. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.” Muddying the discussion by addressing an irrelevant point Your analogy is weak. People in a church aren’t looking to commit murder.
  • 10. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.” Muddying the discussion by adding a relevant point There is no confusion here. The purpose of economics is to explain human behavior. Whether humans are motivated by dollars or by virtue doesn’t matter. The outcome may be different, but the underlying economics is the same.
  • 11. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.” Parse An economic system can’t be virtuous.
  • 12. Comment “Searching for virtue in an economic system is like searching for a reason to kill in a church....why confuse economics with its real purpose? These guys both suffer from drunken brain fairies and a profound lack of humility.” Parse An economic system can’t be virtuous. Co-opt the speaker’s core argument You are correct. Virtue resides in people, so an economic system cannot be virtuous. But for the same reason, neither can a political system.
  • 13. Anecdotes Don’t Prove, But They Do Illustrate.
  • 14. Comment “I personally know people who had to choose between paying for heat and eating. Increasing the minimum wage prevented them from starving.”
  • 15. Comment “I personally know people who had to choose between paying for heat and eating. Increasing the minimum wage prevented them from starving.” Losing the listener by switching to principle When the price of something rises, people buy less of it. That includes labor. Raising the minimum wage means employers will lay off workers and then there will be more, not fewer, people like your friend.
  • 16. Comment “I personally know people who had to choose between paying for heat and eating. Increasing the minimum wage prevented them from starving.” Admit the truth and present a counter-anecdote You are absolutely right. There are a lot of people who are living on the edge of starvation for whom the minimum wage is a godsend. But there are also people like the Matthews brothers…
  • 17. Comment “Many other first world countries have some combination of the following: free education, free healthcare, a high minimum wage, a social welfare safety net...These are universally a good thing.”
  • 18. Comment “Many other first world countries have some combination of the following: free education, free healthcare, a high minimum wage, a social welfare safety net...These are universally a good thing.” Don’t deny the anecdote No, they aren’t universally good. People have different desires. Some people would thrive in a trade school will be forced into college. Healthy people may not want as much insurance as the government forces on them.
  • 19. Comment “Many other first world countries have some combination of the following: free education, free healthcare, a high minimum wage, a social welfare safety net...These are universally a good thing.” Deny the lesson drawn from the anecdote Yes, these things are universally good and every society would be better off if had them. The problem is that they don’t exist.
  • 20. Thoughts are Food. Words are Spice.
  • 21. 30 words Different cultures may view smoking differently and, if some ethnicities are more accepting of smoking, then that acceptance will be reflected in a higher rate of smoking for that ethnicity.
  • 22. 30 words Different cultures may view smoking differently and, if some ethnicities are more accepting of smoking, then that acceptance will be reflected in a higher rate of smoking for that ethnicity. 12 words Ethnicities that are more accepting of smoking will experience higher smoking rates.
  • 23. 30 words Different cultures may view smoking differently and, if some ethnicities are more accepting of smoking, then that acceptance will be reflected in a higher rate of smoking for that ethnicity. 12 words Ethnicities that are more accepting of smoking will experience higher smoking rates. 5 words Smoking rates vary by ethnicity.
  • 24.
  • 25. Mayor tells citizens to find jobs that pay $13 per hour or they may not work.
  • 26.
  • 27. Engaging in commerce doesn’t impart an understanding of economics any more than engaging in sex imparts an understanding of genetics.
  • 28. Be thoughtful and polite, no matter what vitriol people spew at you. The person opposite you is not the enemy. He is a friend who doesn’t know he’s a friend. The enemy is ignorance.
  • 29. Be thoughtful and polite, no matter what vitriol people spew at you. Your audience is not the person to whom you are speaking. It is all those who are or will be listening.