The document discusses the social media success and approaches of several film companies including Magnolia Pictures, FilmDistrict, and HBO. Magnolia Pictures achieved over 1.35 million views for the documentary Blackfish and had Drinking Buddies as the number 1 indie film on iTunes. FilmDistrict received over 2 million video views on Facebook for Insidious Chapter 2 and its box office opening was twice as high as predicted. HBO reached 45 million viewers through Game of Thrones advertisements on Facebook and used targeted ads and a Facebook Reach Block to promote the show. All three companies promoted movie trailers through Facebook newsfeeds and used contests, interactive content, and targeted ads to engage prospective viewers.

1. Social Media Success
By Katherine Clark

2. Why Choose Social
Media?
- Cost-efficient
- Connect with consumers
- Reach a broad audience
- Reach out to a specific
audience

3. Magnolia Pictures
Known for:
-Blackfish
-Drinking Buddies
-The Double
-Food, Inc.

4. Magnolia’s Social
Media Success
- 1.35 million views for
Blackfish
-Drinking Buddies No. 1
Indie movie on iTunes

5. Magnolia Picture’s
Approach
-Movie trailers promoted on
news feeds
-Targeted prospective
viewers using Facebook
tools

6. FilmDistrict
Known for:
-Insidious Chapter 2
-Looper
-The Rum Diary
-Drive

7. FilmDistrict’s
Social Media
Success
-Over 2 million video views
on Facebook for Insidious
Chapter 2
-Insidious Chapter 2 Box
Office opening 2x higher
than predicted

8. FilmDistrict’s
Approach
-Multimedia marketing on
social media
-Contests
-Interactive séance
-Movie trailers posted to
Facebook newsfeeds

9. HBO
Known for:
-Game of Thrones
-True Detective
-Girls
-Boardwalk Empire

10. HBO’s Social
Media Success
-42,887 video views for
Game of Thrones
-45 million viewers reached
by advertisements

11. HBO’s Approach
-Game of Thrones
advertisements on Facebook
timelines
-Facebook Reach Block to
reach 100% of sought after
demographic
-Game of Thrones
advertisements on Facebook
logout page

12. Resources
• "Facebook." HBO. N.p., n.d. Web. 16 Feb. 2015.
https://www.facebook.com/HBO/photos/a.10150164248733933.338447.
113408673932/10153088574773933/?type=1&theater.
• “Facebook." HBO. N.p., n.d. Web. 16 Feb. 2015.
<https://www.facebook.com/HBO/photos/a.10150164248733933.338447
.113408673932/10152389150653933/?type=1&theater>.
• "FilmDistrict." Facebook for Business. N.p., n.d. Web. 17 Feb. 2015.
https://www.facebook.com/business/success/film-district.
• "HBO." Facebook for Business. N.p., n.d. Web. 17 Feb. 2015.
https://www.facebook.com/business/success/hbo.
• “Magnolia Pictures.” Facebook for Business. N.p., n.d. Web. 17 Feb. 2015.
• https://www.facebook.com/business/success/magnolia-pictures