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Common Mistakes to Avoid in Mobile Game Design
- 1. COMMON MISTAKES TO AVOIDIN MOBILE GAME DESIGN Presented by BR Softech Pvt Ltd
- 2. INTRODUCTION Why Mobile GameDesign Matters? • Over 3 billion mobile gamers worldwide • Highly competitive industry • Poor design can lead to low retention and revenue loss Objective of this Presentation: • Identify common mistakes • Learn how to avoid them
- 3. MISTAKE #1 -POOR USER EXPERIENCE (UX) & UI DESIGN • Issue: Complex UI, bad navigation, unresponsive controls • Impact: Frustrates users High churn rate → • Solution: ⚬ Keep UI simple and intuitive ⚬ Optimize for different screen sizes ⚬ Test UI/UX thoroughly
- 4. MISTAKE #2 -IGNORING GAME PERFORMANCE & OPTIMIZATION • Issue: Lag, crashes, long loading times • Impact: Leads to bad reviews and uninstalls Solution : • Optimize graphics and assets • Use efficient coding practices • Regular performance testing
- 5. MISTAKE #3 -LACK OF ENGAGING GAMEPLAY • Issue: Repetitive or unbalanced gameplay • Impact: Players lose interest quickly Solution: • Implement engaging mechanics • Introduce challenges & progression • Balance difficulty levels
- 6. MISTAKE #4 -POOR MONETIZATION STRATEGY Issue: • Too many ads • Expensive in-app purchases • Pay-to-win model Impact: • Players feel exploited Negative reviews → Solution: • Balance ads and gameplay • Offer fair in-app purchases • Introduce a freemium model with value
- 7. MISTAKE #5 -IGNORING USER FEEDBACK • Issue: Developers do not address player concerns • Impact: Players feel unheard Game loses → engagement Solution: • Actively monitor reviews and feedback • Regularly update based on user suggestions • Improve community interaction
- 8. MISTAKE #6 -NO STRONG RETENTION STRATEGY • Issue: Lack of daily rewards, challenges, or engagement loops • Impact: Low retention rate Solution: • Implement daily rewards & login streaks • Introduce social & multiplayer elements • Keep updating with fresh content
- 9. MISTAKE #7 -NOT TESTING ON MULTIPLE DEVICES • Issue: Game runs well on high-end devices but not on low-end ones • Impact: Limits audience Negative impact on downloads → Solution: • Test across different devices & OS versions • Optimize for lower-end hardware • Conduct beta testing before launch
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