Digital adoption seems to have been accelerated for the CV buyers in India- a category wrongly perceived to be away from digital world. Happy and Interesting findings, I must say.
AUTOMOTIVE PRESENTATION: Will automotive manufacturers sell cars direct to co...Dowshan Humzah
A presentation that I gave titled 'Will automotive manufacturers sell cars direct to consumers?' as part of the Automotive Management, Digital Dealer Fair, at The Motorcycle Museum, Birmingham UK on 16th March 2001 (when I was marketing manager for Oneswoop.com - one of the first online new car retailers in 2000).
This presentation provided a perspective of the potential market for online direct car sales and manufactures that had made a very early step into direct sales pre-Broadband at the dawn of the new millennium.
Trend Report 01/2019: Focus Platforms in the automotive aftermarketSpeed4Trade GmbH
In the future others will decide in which workshop the car will be repaired: In the automotive parts aftermarket, new competitors from outside the industry such as insurance companies, automobile clubs and leasing companies are preparing to win over workshop customers. With the help of sophisticated parts and workshop portals, traders can react to the loss of customers.
The Trend Report 01 | 2019 with the focus on „Platforms in the Automotive Aftermarket“ “ is dedicated to this and other current discussion topics, such as the requirements for complete wheel configurators, honest practical insights into online shop projects and the future projects in the automotive aftermarket.
AUTOMOTIVE PRESENTATION: Will automotive manufacturers sell cars direct to co...Dowshan Humzah
A presentation that I gave titled 'Will automotive manufacturers sell cars direct to consumers?' as part of the Automotive Management, Digital Dealer Fair, at The Motorcycle Museum, Birmingham UK on 16th March 2001 (when I was marketing manager for Oneswoop.com - one of the first online new car retailers in 2000).
This presentation provided a perspective of the potential market for online direct car sales and manufactures that had made a very early step into direct sales pre-Broadband at the dawn of the new millennium.
Trend Report 01/2019: Focus Platforms in the automotive aftermarketSpeed4Trade GmbH
In the future others will decide in which workshop the car will be repaired: In the automotive parts aftermarket, new competitors from outside the industry such as insurance companies, automobile clubs and leasing companies are preparing to win over workshop customers. With the help of sophisticated parts and workshop portals, traders can react to the loss of customers.
The Trend Report 01 | 2019 with the focus on „Platforms in the Automotive Aftermarket“ “ is dedicated to this and other current discussion topics, such as the requirements for complete wheel configurators, honest practical insights into online shop projects and the future projects in the automotive aftermarket.
Decoding the Cross border eCommerce Puzzle - an Anchanto Document devin simon
In recent years, technology has enabled eCommerce retailers and manufacturers to reach customers across borders. However, there are various challenges that need to be tackled in order to flourish at cross-border trade. If you are thinking cross-border, few questions are natural to arise:
Will I benefit from cross-border eCommerce?
Would my products actually sell across borders?
How to overcome logistic challenges in cross-border eCommerce?
This white paper gives you in-depth insights into all of these and much more. Also, explore how technology is the solution to enhance and navigate endless possibilities through cross-border eCommerce.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Inverted Edge China - Penetrating the E-commerce Market in ChinaJun Hao Lim
Created for UOB-NUS case competition, based on the case question on how Inverted Edge, a Singapore e-commerce entity can penetrate the competitive China market.
Global Trends Shaping Future Omnichannel Supply ChainMichael Hu
Omnichannel retail sales have consistently doubled every 4-5 years since 2001 and is expected to become a $1.8 trillion dollar market by 2016 and then quickly grow to $7 trillion by 2025. Part of the growth is driven by consumers take their shopping online and mobile. However this is just one side of the equation. The other enabler is the continued increase in supply chain innovation as retailers seek to make more products available with faster and more flexible delivery options at lower cost. Going forward, we see six global trends that will shape future winning omnichannel supply chains
The digital transformation: Used car retail performance management 2.0Jörg Höhner
The digital transformation: Used car retail performance management 2.0
Jörg Höhner, Global Managing Director INDICATA
E.N.G. Automotive Retail & Distribution Summit
Berlin - April 5, 2016
Produced by Pattern, together with Google, it analyses the automotive sector and the customer experience. The final objective is to provide valuable information to companies in the sector in order to meet consumer expectations and improve the all-round experience.
Content:
Estudio Gearshift 2020
○ Introduction & Learnings from Covid-19
○ Audiences
○ Journey design: create impact, not noise
○ The modern research journey
○ Dealerships and the rise of online purchase options
Ernst & Young the Luxury & Cosmetics Financial Factbook
The industry faces three main challenges in the year ahead:
• Manage demand worldwide — This year, the industry has been impacted by currency
volatility: many consumers have abandoned local markets and shopped abroad instead,
to benefit from pricing differences. Most dramatically, while domestic consumption
in mainland China dropped 3% in 2014, Chinese consumers increased their spending
globally by 8%. Luxury companies have started to re-think the idea of a consistent offer
throughout the world, to minimize further effects of currency variations. The choice
is between maintaining a consistent pricing policy without adapting to specific local
fluctuations, or presenting a variable price for each area, chasing exchange rates and
purchasing power.
• Define an omni-channel strategy — Most companies are refocusing their strategies on
the customer experience: omni-channel, flawless retail management, people excellence.
Brands are seeking to take control of their operations by managing a dedicated retail
network. In parallel, companies have to deploy their presence worldwide and thus
continue to develop their wholesale portfolio, focusing on the high quality of their
partners. Digital is increasingly important, both as a marketing tool and as a sales
channel. Companies can no longer focus on a single channel: they have to define a
consistent strategy for all distribution networks and adapt their DNA specifically for
each channel, including social media.
• Fine-tune the retail model — The muscular retail strategy carried out by the major
international brands in worldwide tier-one cities has lowered the return of top-line
growth that can be obtained by increasing direct distribution networks. Today clients
are well informed about what they want to buy because of a combination of continuous
on-line/off-line switches, word of mouth, social communities. This may lead to a partial
redefinition of retail strategies, with selected closures of less-performing retail shops,
focus on core locations and well-positioned flagships, reduction in the average size of
directly operated stores (DOS) to improve main sale ratios and reduce costs.
Disruptive changes in the automotive industry are currently occurring on several fronts. Besides the development of electric vehicles, connected car technologies, mobility services, and autonomous driving, new business models around selling cars online are on the agenda of automotive companies. This report looks at the opportunity ecommerce presents for the automotive industry, the challenges to adoption, and recommendations on what to do next.
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Decoding the Cross border eCommerce Puzzle - an Anchanto Document devin simon
In recent years, technology has enabled eCommerce retailers and manufacturers to reach customers across borders. However, there are various challenges that need to be tackled in order to flourish at cross-border trade. If you are thinking cross-border, few questions are natural to arise:
Will I benefit from cross-border eCommerce?
Would my products actually sell across borders?
How to overcome logistic challenges in cross-border eCommerce?
This white paper gives you in-depth insights into all of these and much more. Also, explore how technology is the solution to enhance and navigate endless possibilities through cross-border eCommerce.
Automotive Inventory Syndication - Take Control of Your Marketing and Your In...Lydie Wolfensperger
AT results at a fraction of the cost. Automotive syndication allows dealers to take control of their marketing and their inventory. It automates the creation of car videos with voice-overs and vehicle specific landing pages (VSLPs aka VDPs). It maintains brand consistency while distributing inventory around the net. In essence it provides unheard of exposure and results for a fraction of the cost of AT alone.
Inverted Edge China - Penetrating the E-commerce Market in ChinaJun Hao Lim
Created for UOB-NUS case competition, based on the case question on how Inverted Edge, a Singapore e-commerce entity can penetrate the competitive China market.
Global Trends Shaping Future Omnichannel Supply ChainMichael Hu
Omnichannel retail sales have consistently doubled every 4-5 years since 2001 and is expected to become a $1.8 trillion dollar market by 2016 and then quickly grow to $7 trillion by 2025. Part of the growth is driven by consumers take their shopping online and mobile. However this is just one side of the equation. The other enabler is the continued increase in supply chain innovation as retailers seek to make more products available with faster and more flexible delivery options at lower cost. Going forward, we see six global trends that will shape future winning omnichannel supply chains
The digital transformation: Used car retail performance management 2.0Jörg Höhner
The digital transformation: Used car retail performance management 2.0
Jörg Höhner, Global Managing Director INDICATA
E.N.G. Automotive Retail & Distribution Summit
Berlin - April 5, 2016
Produced by Pattern, together with Google, it analyses the automotive sector and the customer experience. The final objective is to provide valuable information to companies in the sector in order to meet consumer expectations and improve the all-round experience.
Content:
Estudio Gearshift 2020
○ Introduction & Learnings from Covid-19
○ Audiences
○ Journey design: create impact, not noise
○ The modern research journey
○ Dealerships and the rise of online purchase options
Ernst & Young the Luxury & Cosmetics Financial Factbook
The industry faces three main challenges in the year ahead:
• Manage demand worldwide — This year, the industry has been impacted by currency
volatility: many consumers have abandoned local markets and shopped abroad instead,
to benefit from pricing differences. Most dramatically, while domestic consumption
in mainland China dropped 3% in 2014, Chinese consumers increased their spending
globally by 8%. Luxury companies have started to re-think the idea of a consistent offer
throughout the world, to minimize further effects of currency variations. The choice
is between maintaining a consistent pricing policy without adapting to specific local
fluctuations, or presenting a variable price for each area, chasing exchange rates and
purchasing power.
• Define an omni-channel strategy — Most companies are refocusing their strategies on
the customer experience: omni-channel, flawless retail management, people excellence.
Brands are seeking to take control of their operations by managing a dedicated retail
network. In parallel, companies have to deploy their presence worldwide and thus
continue to develop their wholesale portfolio, focusing on the high quality of their
partners. Digital is increasingly important, both as a marketing tool and as a sales
channel. Companies can no longer focus on a single channel: they have to define a
consistent strategy for all distribution networks and adapt their DNA specifically for
each channel, including social media.
• Fine-tune the retail model — The muscular retail strategy carried out by the major
international brands in worldwide tier-one cities has lowered the return of top-line
growth that can be obtained by increasing direct distribution networks. Today clients
are well informed about what they want to buy because of a combination of continuous
on-line/off-line switches, word of mouth, social communities. This may lead to a partial
redefinition of retail strategies, with selected closures of less-performing retail shops,
focus on core locations and well-positioned flagships, reduction in the average size of
directly operated stores (DOS) to improve main sale ratios and reduce costs.
Disruptive changes in the automotive industry are currently occurring on several fronts. Besides the development of electric vehicles, connected car technologies, mobility services, and autonomous driving, new business models around selling cars online are on the agenda of automotive companies. This report looks at the opportunity ecommerce presents for the automotive industry, the challenges to adoption, and recommendations on what to do next.
Automotive companies have started to respond to changing customer buying behavior by piloting new online business models. However, most current initiatives are still removed from what customers expect.
Automotive 2025: A New Relationship between People and CarsKal Gyimesi
Presented on February 3, 2016 at OESA Communications Council meeting
Presentation from our Automotive 2025 combined with People and Cars Global Consumer Survey findings
B2B Platforms Masterclass Day : Accélérez votre transformation digitale grâce...Mirakl
Au cours des dernières années, le nombre de marketplaces B2B n'a cessé d'augmenter avec un taux de croissance annuel moyen de +14%. Aujourd’hui, le marché des marketplaces B2B représente 12 200 milliards de dollars en valeur brute des marchandises (GMV) dans le monde entier, soit plus du double de sa valeur en 2013. Ainsi, les attentes des clients en B2B sont largement influencées par l'efficacité et l'excellence des outils B2C. Près de 50% des acheteurs professionnels préfèrent se tourner vers les sites B2C pour leurs achats professionnels.
Lors de cette masterclass, Mirakl rassemble les pionniers du modèle de plateforme B2B qui aborderont toutes les conditions nécessaires afin de réussir le lancement de sa marketplace.
Nous aborderons plusieurs thématiques parmi lesquelles les règles de sélection des vendeurs tiers, l’accompagnement des clients selon leur niveau de digitalisation et les nouveaux modèles d’organisation interne à l'entreprise.
Autonomous vehicles: Plotting a route to the driverless futureAccenture Insurance
How will roadways dominated by high or fully automated vehicles impact future industries, economies and populations? What shifts in leverage and underlying business models are imminent? What new pathways for ecosystem innovation might arise from the data explosion that comes with AV proliferation?
The answers to these questions can be revealed by examining the immediate impact of AV adoption on three industry segments: automotive sales and service; logistics and supply chains; and auto insurance.
China overtook the United States as the world’s largest automotive market in 2009 and has retained the crown since then. China’s automotive aftermarket industry value reached USD 118 billion in 2015 and it is expected to grow at 12.7% CAGR to reach USD 214 billion by 2020. The average age of vehicles in China is expected to reach 5.0 years by 2018. As in developed countries, the Chinese automotive aftermarket will experience a boom once average vehicle age exceeds 5 years. This automotive industry guide takes a look at the realities and trends of the automotive aftersales market in China and sets out some of the opportunities and challenges that automotive companies, auto part makers and aftersales service providers will encounter when looking to secure high performance.
Email your questions and comments about this complimentary report to china.bc@ipsos.com
In this presentation, we have discussed a very important feature of BMW X5 cars… the Comfort Access. Things that can significantly limit its functionality. And things that you can try to restore the functionality of such a convenient feature of your vehicle.
What Does the PARKTRONIC Inoperative, See Owner's Manual Message Mean for You...Autohaus Service and Sales
Learn what "PARKTRONIC Inoperative, See Owner's Manual" means for your Mercedes-Benz. This message indicates a malfunction in the parking assistance system, potentially due to sensor issues or electrical faults. Prompt attention is crucial to ensure safety and functionality. Follow steps outlined for diagnosis and repair in the owner's manual.
Symptoms like intermittent starting and key recognition errors signal potential problems with your Mercedes’ EIS. Use diagnostic steps like error code checks and spare key tests. Professional diagnosis and solutions like EIS replacement ensure safe driving. Consult a qualified technician for accurate diagnosis and repair.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
Things to remember while upgrading the brakes of your carjennifermiller8137
Upgrading the brakes of your car? Keep these things in mind before doing so. Additionally, start using an OBD 2 GPS tracker so that you never miss a vehicle maintenance appointment. On top of this, a car GPS tracker will also let you master good driving habits that will let you increase the operational life of your car’s brakes.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
"Trans Failsafe Prog" on your BMW X5 indicates potential transmission issues requiring immediate action. This safety feature activates in response to abnormalities like low fluid levels, leaks, faulty sensors, electrical or mechanical failures, and overheating.
Why Is Your BMW X3 Hood Not Responding To Release CommandsDart Auto
Experiencing difficulty opening your BMW X3's hood? This guide explores potential issues like mechanical obstruction, hood release mechanism failure, electrical problems, and emergency release malfunctions. Troubleshooting tips include basic checks, clearing obstructions, applying pressure, and using the emergency release.
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Commercial Vehicle buyer- The changing buyer behavior
1. A TrucksDekho Survey
Impact of COVID
Driving revenues for & facilitating high brand visibility
for Commercial Vehicle OEM's in India
01
2. * - In-market audience refers to lead droppers on our platform
Why does this survey matter?
• TrucksDekho is the only digital playground for trucks in
India with approx. 7 Lakh+ unique visitors per month
• Digital behaviour of Commercial Vehicle customers
defer across each segment
• OEMs can align their digital campaign and strategy
according to survey results
• In-market audience* (N) = 800, divided equally
amongst 4 segments
* - In-market audience refers to lead droppers on our platform
02
4. Mini-Truck Pickup ILCV MHCV
81%
18%
1% 0%
INDUSTRY TYPE
77%
21%
1%
1%
57%
37%
5%
1%
67%
30%
3%
0%
FMCG Industrial Other Perishable
FTB – First time buyers FO – Fleet Operators
Respondents Profile (1/2)
04
FTB (0-1) Small (2-5) Medium (6-20) Large FO (20+)
20%
9% 14% 8%
13%
12%
21% 33%
47%
43%
45%
51%
20%
36%
20%
8%
TYPE OF BUYER
5. Mini-Truck Pickup ILCV MHCV
No Yes
87%
7%
1% 5%
84%
10%
1% 5%
91%
5%
2% 2%
88%
8%
1% 3%
05
AGE GROUP
21-40 40-50 Above 50 Prefer not to say
DECISION MAKER
14% 19% 18% 18%
86% 81% 82% 82%
Respondents Profile (2/2)
6. Which online portal do you visit for CV info?
Mini-Truck Pickup ILCV MHCV
5%
58%
37%
7%
64%
29%
12%
55%
33%
9%
57%
34%
33% CV buyers
in the digital ecosystem visit TrucksDekho as their preferred digital partner
06
OEM Website Any TrucksDekho
7. Mini-Truck Pickup ILCV MHCV
Majority of CV buyers
prefer viewing a truck’s specification, info-graphic displays & videos
What are the best features of value on digital platforms like TrucksDekho?
8%
7%
21%
18%
28%
18%
2%
8%
17%
17%42%
14%
2%
6%
21%
17%33%
21%
4% 2%
22%
10%
42%
20%
07
Articles Dealer info Pictures Price Specifications Videos
8. Mini-Truck Pickup ILCV MHCV
More than 68%+ CV buyers
prefer to see a 360 degree video which for them is a final decision enabler
Would a 360 degree video help you finalize your buying decision?
No Yes
23%
77%
32%
68%
23%
77%
08
23%
77%
9. Mini-Truck Pickup ILCV MHCV
Majority of CV buyers
are now looking forward to online financial solutions and special online price offers
Considering COVID, what new features will you prefer in online portals?
26%
2%
35%
7%
8%
22%
16%
1%
45%
8%
9%
21% 20%
1%
39%
10%
6%
24% 19%
1%
40%
8%
11%
21%
09
All of the above Extended warranty Finance solutions Insurance options Online booking Price offers
10. Mini-Truck Pickup ILCV MHCV
50% customers, across segments,
are interested to book their next truck online. Going forward, this percentage is bound to increase
Would you be willing to book the vehicle without a test drive?
49%51%
49%51%
44%
56%
44%
56%
10
No Yes
11. Mini-Truck Pickup ILCV MHCV
75% CV buyers
have delayed their truck purchase
What effect did Lockdown have on your purchase decision?
17%
77%
6% 16%
75%
9%
17%
75%
8% 14%
76%
10%
11
Cancellation of purchase Delay No effect
12. Mini-Truck Pickup ILCV MHCV
85% customers are still willing to buy new CV products
post lockdown whereas the remaining may have changed their decision to now consider a used truck
Are you looking to buy a new CV post Lockdown?
14%
86%
15%
85%
16%
84%
18%
82%
12
No Yes
13. Mini-Truck Pickup ILCV MHCV
35% customers
are presently willing to buy new trucks within a period of 1 month post lockdown is lifted
Post lockdown, by when would you like to buy your next CV?
32%
22%9%
37%
33%
24%
7%
36% 40%
11%8%
41% 40%
11%10%
39%
13
1 month 2 months 3 months 3+ months
14. Mini-Truck Pickup ILCV MHCV
2/3rd of survey takers
derive exceptional and great value out of TrucksDekho
How would you rate your experience on TrucksDekho?
2% 3%
22%
34%
39%
4%
3%
31%
28%
34%
3%
5%
30%
29%
33%
3%
3%
26%
33%
35%
1 – Very Poor 2 – Poor 3 – Neutral 4 – Great 5 - Excellent
14
1 2 3 4 5
15. Key Findings
Viewership on TrucksDekho is dominated by FTB across segments. Traditionally,
FTBs and SFOs have always been segmented with a vehicle mix of SCV & LCV. But
this survey highlights contrasting buyer trends that are possibly a factor of the
infrastructure and regulatory disruptions in the CV industry. Such buyer groups,
e.g. – first time buyer of MHCV range of trucks, are growing with time only to
become a majority buyer base.
Majority of SCV & Pickup buyers visiting TrucksDekho help transport perishable
commodities while ILCV & MHCV buyers help transport industrial goods. This is
an intuitive trend seen across channels
TrucksDekho is majorly visited by young business owners who are also the
decision makers. Traditionally young business owners (experience less than 20-30
years) are synonymous with SCV & ILCV clientele. But this survey highlights
contrasting decision maker trends that are possibly a factor of E-commerce and
Logistics disruptions in the CV industry. Such buyers, e.g. – young decision maker
of a MHCV purchase, are also the early adopters of digital platforms and are set
to form network groups that evangelize the brand to others
More than a third of CV buyers in the digital ecosystem visit TrucksDekho as their
preferred digital partner. This is an important analogy to understand
TrucksDekho’s position in the digital customer’s top of mind recall
1
15
2
3
4
16. 16
A majority of digital CV buyers prefer viewing the truck’s specification. Thus this
feature becomes a decision enabler and needs to be nurtured jointly by OEMs
and TrucksDekho through info-graphic displays and videos. A highlight in this
analysis is the preference of CV buyers towards visual content consumption
including pictures and videos
More that 70% digital customers prefer to see a 360 degree video (inside &
outside) as a critical decision making parameter
Majority of digital CV buyers are looking forward to online financial solutions and
special online price offers. Digital channels thus gives OEMs a fresh opportunity
to present a new value proposition to the customer that is bound to act as a
major cross-selling initiative. These solutions, possibly a bottleneck traditionally,
will be a major brand-image booster as well
Almost 50% digital customers, across segments, are interested to book their next
truck online. Alternatively CV buyers would prefer that a test-drive is arranged at
their home. This establishes the need to embrace hyper-personalization as buyer
interactions become omni-channel.
75% digital buyers have delayed their truck purchase, 15% have cancelled the
purchase
5
6
7
8
9
Key Findings
17. 17
About 85% digital customers are still willing to buy new CV products post
lockdown whereas the remaining may have changed their decision to now
consider a used truck
About 35% of these customers are willing to buy new trucks within a period of 1
month post lockdown is lifted
2/3rd of survey takers derive exceptional and great value out of TrucksDekho.
This affirms that TrucksDekho, a digital representation channel for the OEM’s, has
enhanced as well as maintained OEM’s brand positioning and customer
acquisition efforts
10
11
12
Key Findings
18. India's largest CV Auto- Tech company
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