SlideShare a Scribd company logo
Comfy sleep…
safe, cute & quality
Our product
• Our product is a baby blanket with
thermometer built in which measures the
room temperature and changes accordingly. If
baby feels cold the blanket will warm baby up
and vice versa.
Our Mission & Objectives
Mission
Our mission is to provide peace for mommy and
baby!
Objectives
• To increase sales by 30% in the next 3 years.
• To increase domestic sales by distributing our
product to 30 stores by end of December 2023.
• To have an international reach in South America
by June 2028.
Website
Flyer & instagram
Situation analysis
• Competition- We have blanket and thermometer manufacturing companies but
we stand little ahead of them .
• Social factors- Family, friends, neighbours, and the media can affect our attitudes,
opinions, and interests.
• Demographic-average-high income, age-20-45(parents) and 45-70(grandparents).
• Political and legal factors-could add risk factor and lead to a major loss such as
increase in tax or acceptance of new technology.
• Economic conditions-. If inflation occurs the price of the goods will go up and the
demand will decrease as a result the market will dropdown.
• Technological changes -improve communication and collaboration, increase
productivity, and reduce cost from our promoting campaign.
SWOT Analysis
Strengths
• Safety
• Innovation
• Strong market position
• High quality
Opportunities
• International expansion
• More innovation
• Tie ups with famous brands
• New technology
Weakness
• Over heating risk
• Difficult personal selling
• Product only for kids
• Only online store
Threats
• Less profit
• Competitors product
• Economy threat
• Product wear and tear
Marketing mix (4P’s)
Product
Product position map Product lifecycle stage
Contd.
Price
 Pricing objective- profit oriented goal
 Factors influencing pricing- demand and distribution
 Pricing strategy- status quo
 Pricing tactics- quantity discounts, single price strategies & odd even pricing
Promotion
• Advertising- Website, social media, flyers and email marketing.
• Sales promotion- free shipping, new arrival discounts, holiday discounts(soon)
• Publics relations- social media
• Personal selling- Currently not using- difficult to reach audience
Place
• Channel structure- Direct channel
• Level of distribution strategy- Selective distribution intensity
Expense budget summary
Cost type Cost
Cost of goods 35.99
Marketing budget 10% on revenue
Shipping cost 5$ EA
Packaging cost 50 Cents EA
1 Professional 18 per hour
Total cost of product 59.99 $
Profit margin 15$ EA
Contingency plan
Our contingency plan is to sell blankets devoid of thermometers in order to
cut costs while maintaining excellent quality and a low price that is
accessible to all.
As we have to create a can-do, we love customers culture in our business
and as Bill Gates said (quoted in Smart Business Trends’,2013):
“Your most unhappy customers are your greatest source of learning and
that concludes everything our company stands for.”
Thank you!
Have a good day!

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COMFY SLEEP- GROUP 2.pptx

  • 2. Our product • Our product is a baby blanket with thermometer built in which measures the room temperature and changes accordingly. If baby feels cold the blanket will warm baby up and vice versa.
  • 3. Our Mission & Objectives Mission Our mission is to provide peace for mommy and baby! Objectives • To increase sales by 30% in the next 3 years. • To increase domestic sales by distributing our product to 30 stores by end of December 2023. • To have an international reach in South America by June 2028.
  • 6. Situation analysis • Competition- We have blanket and thermometer manufacturing companies but we stand little ahead of them . • Social factors- Family, friends, neighbours, and the media can affect our attitudes, opinions, and interests. • Demographic-average-high income, age-20-45(parents) and 45-70(grandparents). • Political and legal factors-could add risk factor and lead to a major loss such as increase in tax or acceptance of new technology. • Economic conditions-. If inflation occurs the price of the goods will go up and the demand will decrease as a result the market will dropdown. • Technological changes -improve communication and collaboration, increase productivity, and reduce cost from our promoting campaign.
  • 7. SWOT Analysis Strengths • Safety • Innovation • Strong market position • High quality Opportunities • International expansion • More innovation • Tie ups with famous brands • New technology Weakness • Over heating risk • Difficult personal selling • Product only for kids • Only online store Threats • Less profit • Competitors product • Economy threat • Product wear and tear
  • 8. Marketing mix (4P’s) Product Product position map Product lifecycle stage
  • 9. Contd. Price  Pricing objective- profit oriented goal  Factors influencing pricing- demand and distribution  Pricing strategy- status quo  Pricing tactics- quantity discounts, single price strategies & odd even pricing Promotion • Advertising- Website, social media, flyers and email marketing. • Sales promotion- free shipping, new arrival discounts, holiday discounts(soon) • Publics relations- social media • Personal selling- Currently not using- difficult to reach audience Place • Channel structure- Direct channel • Level of distribution strategy- Selective distribution intensity
  • 10. Expense budget summary Cost type Cost Cost of goods 35.99 Marketing budget 10% on revenue Shipping cost 5$ EA Packaging cost 50 Cents EA 1 Professional 18 per hour Total cost of product 59.99 $ Profit margin 15$ EA
  • 11. Contingency plan Our contingency plan is to sell blankets devoid of thermometers in order to cut costs while maintaining excellent quality and a low price that is accessible to all. As we have to create a can-do, we love customers culture in our business and as Bill Gates said (quoted in Smart Business Trends’,2013): “Your most unhappy customers are your greatest source of learning and that concludes everything our company stands for.”
  • 12. Thank you! Have a good day!