This document summarizes a company that produces baby blankets with built-in thermometers. The blankets warm or cool the baby accordingly to keep them comfortable. The company's mission is to provide peace of mind for parents and babies. Its objectives are to increase sales by 30% in 3 years and expand domestic distribution and international reach. The document outlines the company's product, marketing strategy including its website and social media presence, competition analysis, SWOT analysis, marketing mix, expenses, and contingency plan to sell basic blankets if needed to cut costs.