Comedy Presentation 2010
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This document discusses the benefits of advertising with a comedy content platform over other advertising options like banner ads, search ads, and display advertising. It highlights that the comedy platform only charges for clicks and interactions, delivers more cost-effective engagement than search ads, and more efficient clicks than banner ads. It also provides a unique distribution platform across many comedy sites and social media, editorial placement opportunities, and access to a large, authentic, engaged audience of comedy fans.
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Comedy Presentation 2010
- 2. Do You Believe What We Believe? • Banner ads are bullshit • Engagement is more valuable than impressions • Distribution scale is still key • The destination site is dead
- 5. We Provide Better Value YOU ONLY PAY FOR CLICKS: You pay for what matters most: interactions between comedy fans and your brand on a cost-per-click or cost-per-view basis. MORE COST-EFFECTIVE THAN SEARCH ADS: Our campaigns consistently outperform paid Google search campaigns in terms of engagement, and at a significantly lower price point. MORE EFFICIENT THAN BANNER ADS: Our campaigns routinely deliver 10 times as many clicks as display advertising campaigns.
- 6. We Provide a Unique Distribution Platform PLATFORM AGNOSTIC: We distribute your content to the comedy audience wherever they live. Unlike other sites who only sell you their audience, we deliver your content to comedy fans across hundreds of blogs, websites, and social media communities. EDITORIAL PLACEMENT: The content we promote receives editorial placement on Comedy.com and through our network of partner comedy sites, as opposed to being limited to banner ad placements. This is the most valuable real estate on the web. DISTRIBUTION SCALE: We generate millions of quality clicks from hundreds of trusted sources.
- 7. We Deliver A Higher Quality Audience AUTHENTIC: All traffic is not created equal. We deliver real comedy fans, as opposed to other sites who generate automated “traffic” through porn sites, bots, and from foreign countries. ENGAGED: Our audience discovers your content through sites and communities they already trust, framing your content/product in the best possible light and adding another layer of engagement. TRUSTED: Comedy fans look to us as a “guide to what’s funny” and value our recommendations when it comes to content and products.