Eye-Catching Web Design Crafting User Interfaces .docx
Color methodology
1. Choosing color effectively can be a challenging task but is extremely impactful in
driving product sales. It requires a keen understanding of your brand DNA as it relates to
your customer and an ever-evolving market.
Success is measured not only by what colors you use but by how you use them. It is about
taking a stand for the sake of standing out. About telling a compelling story that invites
your customer on a journey beyond the “sameness” that plagues today’s market.
At Fashion Snoops, our goal is to give you all the insights and inspiration you need to make
those confident choices. Follow the FS Color Methodology. Take a stand on color!
THE FS COLOR METHODOLOGY
THE FS COLOR METHODOLOGY
2. THE FS COLOR METHODOLOGY
THE FS COLOR METHODOLOGY
Answer the WHY ?
Connect the dots from Culture to Seasonal Stories
Map out the season for each market
Stand for each color with In depth analysis
Provide a platform for you to manage and build your color
TAKE A STAND ON COLOR
3. ANSWER THE WHY?
THE FS COLOR METHODOLOGY
EXPLAINED/VISUALIZED IN
MULTIPLE COLOR SYSTEMS
10
CORRESPONDING
MACRO COLORS
Cross market, cross season colors
each corresponds with a key macro
shift
10 YEARLY
MACRO TRENDS
Tracked and validated over time
4. 24 months ahead:
Before diving into color nuances, it is important to understand the big picture; where color trends are
coming from and WHY they are trending. We believe that inspiration comes from insight. That
is why we start our journey with our Macro Trends. They give us insight on the conversations
and design elements that will shape future consumer demand across all markets. Looking at color
from a cultural shift perspective, we get to name and verify our gut feelings, thus gain a deeper
understanding of the colors that will be desired and why.
THE FS COLOR METHODOLOGY
5. CONNECT THE DOTS FROM CULTURAL TO
SEASONAL STORIES
THE FS COLOR METHODOLOGY
OXIDIZE ERUPTION IMMUNE EUPHORIA HUMANOID SELFISH AWE GROUND HONEST OZONE
OXIDIZE GROUND
MACRO
TRENDS
MACRO
COLOR
VISIONARY
6. 18 months ahead:
Rooted in our Macro Trends, the next step is our Visionary analysis which provides
season-specific color direction for all markets. Macro Colors are carried over, new colors
are introduced and the map expands. Taking color evolution and usage into account, we
provide four unique palettes, seasonal harmony evolution, color combos and pinterest
boards of mood imagery.
THE FS COLOR METHODOLOGY
7. MAP OUT THE SEASON FOR EACH MARKET
THE FS COLOR METHODOLOGY
SEASONAL FORECAST MAPVISIONARY PALETTES
DYNAMIC TO VIEW
We add what’s missing + remove what
doesn't fit in the specific market
8. 12 months ahead:
From Visionary, we deep dive into each market to build out individual Color Forecasts for
Women, Men, Youth, Girls, Boys, Accessories, Home and Beauty. In each Forecast, new
colors are introduced or removed to align with the market and a variety of tools are added
to help you build the strongest and most effective color strategy for your brand.
We encourage you to start by looking at the Forecast color map which can be grouped by
harmonies and usage (base color, core fashion and accents). Once you understand what
the season looks like, the Seasonal Narrative/Trend Story palettes and combos will guide
you on how best to tell a compelling color story for each of your deliveries.
THE FS COLOR METHODOLOGY
9. STAND FOR EACH COLOR WITH
IN DEPTH ANALYSIS
THE FS COLOR METHODOLOGY
10. Within Visionary and each market’s Seasonal Forecast, our dynamic maps aggregate all
the intelligence gathered for each color. Hover over any swatch to learn details about its
origin and use, and build your case for the colors you want to stand for.
Details include:
● Color Evolution - How the specific color has evolved from previous seasons
● Combos – Directional ways to use the specific color
● Narratives - Visionary and Forecast color palettes that feature the specific color
● Inspiration - Pinterest board of mood imagery
● Runway uses – How the specific color is used in runway collections
THE FS COLOR METHODOLOGY
11. PROVIDE A PLATFORM FOR YOU TO BUILD
AND MANAGE YOUR COLOR
THE FS COLOR METHODOLOGY
● Organize your seasonal color
planning
● Have access to company seasonal
color standards
● Find color codes from multiple color
systems quickly
● Collaborate & communicate your
color strategy with confidence.
Our easy to use palette builder allows you
maximum flexibility and a large selection of
color system to chose form.
Editor's Notes
How do I make cobalt feel new? How can i make color blocking feel new?
Choosing color effectively can be a challenging task but is extremely impactful in driving product sales. It requires a keen understanding of your brand DNA as it relates to your customer and an ever-evolving market.
Success is measured not only by what colors you use but by how you use them. It is about taking a stand for the sake of standing out. About telling a compelling story that invites your customer on a journey beyond the “sameness” that plagues today’s market.
At Fashion Snoops, our goal is to give you all the insights and inspiration you need to make those confident choices and tell . Follow the FS Color Methodology. Stand out stand on color!
Brands don’t know who they are
Use them to make a statement.
Choosing color effectively can be a challenging task but is extremely impactful in driving product sales. It requires knowing your brand DNA and client preferences, as well as an in-depth understanding of market shifts.
To be successful brands must have the right color insight, but also the confidence to make power selections that make the brand stand out among the crowd.
At Fashion Snoops, we believe success is measured not only by what colors you use but by how you use them. It is about telling a compelling story that excites your customer and separates your brand from the “sameness” that plagues today’s market.
Our goal is to give you all the insights and inspiration you need to make those confident choices. Follow the FS Color Methodology. Take a stand on color!
Success measured for how you take a stand. Taking inspiration/information. Intention to give you the knowledge and inspiration to take a stand.
Using color effectively can be a challenging task but is extremely impactful in driving product sales and differentiating your brand. It requires an in-depth understanding of the market, where it’s heading, the factors influencing that direction, and how that affects your customer.
Our intention is to give you the insights and inspiration you need to feel confident in your choices stand on color!
In color planning, success is measured not only by what colors you use but by how you use them. It is about telling a compelling story that excites your customer and separates your brand from the “sameness” that plagues today’s market. Here at Fashion Snoops, our intention is to give you all the tools you need to feel confident in making statement. stand on color!
in Here at Fashion Snoops, we believe color is the vehicle that brings product to life exciting the customer and defining your brand.
While it can seem daunting, the process can be made easier with our FS Color Methodology.
http://www.fashionsnoops.com/MacroColor_detail.aspx?colorid=159
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Star report
The Top 10 Colors span across Fall 18/19 and Spring 19, appearing across all disciplines and markets. Keeping in line with the cornerstone of our forecasting philosophy, our color choices reflect key global cultural shifts, just like all the predictions we make on our site. In this report, color is not just seen – it’s felt. It triggers memories, feelings, and attacks all of our senses. As we embarked on this challenge, our goal was to connect each of our 2018/19 cultural Macro Trends with one of the Top 10 Colors. Our journey to connect the dots encompassed looking at the art created from political shifts, researching and understanding natural resources in the spotlight, and analyzing our thoughts to get the answers to our key question: what do we feel right now and how will we want to feel in the next few years?
We needed all the proof we can get to stand for these 10 colors so you can be as confident as we are
CULTURE-TO-COLOR
Our first step to creating the Top 10 Colors was determining the Top 10 Cultural Macro Trends. We then questioned how color would emphasize and illustrate that cultural shift. If this is how people will feel and connect to in the years ahead, how does that undercurrent come to life with color?
A reaction to color is immediate. Whether you love it or hate it, color is instinctual and visceral. Your door into color choices is studying people’s interests.
Color makes us feel. It’s a common denominator of the human experience so looking at shifts in consumer behavior provides direct access to knowing what colors will resonate in the seasons ahead.
Our first release of early indicators that will influence the full calendar year. Culturally-informed by our Macro Trends. Impacts all disciplines, from marketing and branding to material and product.
It is no longer enough just to know what colors are trending-- you must also understand why they are trending, how you should use them and when to use them.
It requires an in-depth understanding of the market, where it’s heading, the factors influencing that direction, and how that affects your brand DNA.
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A season-specific evolution of our Macro Color callouts. New colors are introduced to the color map and used to develop the four Visionary Trend palettes.
Each season we offer you four unique palettes as well as 2 distinct maps that present our palettes by story and by hue. The inclusion of our annual Macro colors reinforces essential cultural connections.
As we continue our color analysis our seasonal development (about 18 months ahead of market), our Macro Trends cross paths and inform our development of seasonal stories. The corresponding Macro Colors are carried over with the Macro Trends to anchor the Visionary story palettes. Taking into account color evolution patterns, harmonies and seasonal shifts, new colors are introduced to support the story and the map expands.
Visionary Color Analysis offers:
Color Map
Harmony Evolution
Visionary Trend Palettes
Color Combos
Pinterest Mood Boards
A season-specific, market-specific evolution of our Visionary Color callouts. New colors are introduced along with all the tools you need to build your color strategy. Provides inspirational and strategic direction for a specific market.
At every stage of our forecasting process, look first at our maps that paint the full picture with three different views (full map, harmonies, and a division to base colors, core fashion and accents). Together with the story palettes and the combos they allow for a deeper understanding of how all the elements work together and how best to use each color.
Need to watermark this somehow
http://www.fashionsnoops.com/ReportPage/women/Forecast/ColorAnalysis/ColorForecast(Map)-28041/F-W_18-19-75
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Click on one color
Show all intelligence layers
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Star palettes and combos
