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Color methodology
The document describes the FS Color Methodology, which is a process for effectively choosing colors. It begins with understanding macro trends and cultural shifts to identify 10 macro colors and 10 yearly macro trends. It then connects these insights to seasonal stories and maps out seasonal palettes for different markets 12 months ahead. For each color, it provides in-depth analysis of its evolution, combinations, narratives, and runway uses. It also provides a platform for brands to manage and build their color strategies. The goal is to give insights and inspiration to help brands make confident color choices and stand out in the market.
Color methodology
- 1. Choosing color effectivelycan be a challenging task but is extremely impactful in driving product sales. It requires a keen understanding of your brand DNA as it relates to your customer and an ever-evolving market. Success is measured not only by what colors you use but by how you use them. It is about taking a stand for the sake of standing out. About telling a compelling story that invites your customer on a journey beyond the “sameness” that plagues today’s market. At Fashion Snoops, our goal is to give you all the insights and inspiration you need to make those confident choices. Follow the FS Color Methodology. Take a stand on color! THE FS COLOR METHODOLOGY THE FS COLOR METHODOLOGY
- 2. THE FS COLORMETHODOLOGY THE FS COLOR METHODOLOGY Answer the WHY ? Connect the dots from Culture to Seasonal Stories Map out the season for each market Stand for each color with In depth analysis Provide a platform for you to manage and build your color TAKE A STAND ON COLOR
- 3. ANSWER THE WHY? THEFS COLOR METHODOLOGY EXPLAINED/VISUALIZED IN MULTIPLE COLOR SYSTEMS 10 CORRESPONDING MACRO COLORS Cross market, cross season colors each corresponds with a key macro shift 10 YEARLY MACRO TRENDS Tracked and validated over time
- 4. 24 months ahead: Beforediving into color nuances, it is important to understand the big picture; where color trends are coming from and WHY they are trending. We believe that inspiration comes from insight. That is why we start our journey with our Macro Trends. They give us insight on the conversations and design elements that will shape future consumer demand across all markets. Looking at color from a cultural shift perspective, we get to name and verify our gut feelings, thus gain a deeper understanding of the colors that will be desired and why. THE FS COLOR METHODOLOGY
- 5. CONNECT THE DOTSFROM CULTURAL TO SEASONAL STORIES THE FS COLOR METHODOLOGY OXIDIZE ERUPTION IMMUNE EUPHORIA HUMANOID SELFISH AWE GROUND HONEST OZONE OXIDIZE GROUND MACRO TRENDS MACRO COLOR VISIONARY
- 6. 18 months ahead: Rootedin our Macro Trends, the next step is our Visionary analysis which provides season-specific color direction for all markets. Macro Colors are carried over, new colors are introduced and the map expands. Taking color evolution and usage into account, we provide four unique palettes, seasonal harmony evolution, color combos and pinterest boards of mood imagery. THE FS COLOR METHODOLOGY
- 7. MAP OUT THESEASON FOR EACH MARKET THE FS COLOR METHODOLOGY SEASONAL FORECAST MAPVISIONARY PALETTES DYNAMIC TO VIEW We add what’s missing + remove what doesn't fit in the specific market
- 8. 12 months ahead: FromVisionary, we deep dive into each market to build out individual Color Forecasts for Women, Men, Youth, Girls, Boys, Accessories, Home and Beauty. In each Forecast, new colors are introduced or removed to align with the market and a variety of tools are added to help you build the strongest and most effective color strategy for your brand. We encourage you to start by looking at the Forecast color map which can be grouped by harmonies and usage (base color, core fashion and accents). Once you understand what the season looks like, the Seasonal Narrative/Trend Story palettes and combos will guide you on how best to tell a compelling color story for each of your deliveries. THE FS COLOR METHODOLOGY
- 9. STAND FOR EACHCOLOR WITH IN DEPTH ANALYSIS THE FS COLOR METHODOLOGY
- 10. Within Visionary andeach market’s Seasonal Forecast, our dynamic maps aggregate all the intelligence gathered for each color. Hover over any swatch to learn details about its origin and use, and build your case for the colors you want to stand for. Details include: ● Color Evolution - How the specific color has evolved from previous seasons ● Combos – Directional ways to use the specific color ● Narratives - Visionary and Forecast color palettes that feature the specific color ● Inspiration - Pinterest board of mood imagery ● Runway uses – How the specific color is used in runway collections THE FS COLOR METHODOLOGY
- 11. PROVIDE A PLATFORMFOR YOU TO BUILD AND MANAGE YOUR COLOR THE FS COLOR METHODOLOGY ● Organize your seasonal color planning ● Have access to company seasonal color standards ● Find color codes from multiple color systems quickly ● Collaborate & communicate your color strategy with confidence. Our easy to use palette builder allows you maximum flexibility and a large selection of color system to chose form.
Editor's Notes
- #2 How do I make cobalt feel new? How can i make color blocking feel new? Choosing color effectively can be a challenging task but is extremely impactful in driving product sales. It requires a keen understanding of your brand DNA as it relates to your customer and an ever-evolving market. Success is measured not only by what colors you use but by how you use them. It is about taking a stand for the sake of standing out. About telling a compelling story that invites your customer on a journey beyond the “sameness” that plagues today’s market. At Fashion Snoops, our goal is to give you all the insights and inspiration you need to make those confident choices and tell . Follow the FS Color Methodology. Stand out stand on color! Brands don’t know who they are Use them to make a statement. Choosing color effectively can be a challenging task but is extremely impactful in driving product sales. It requires knowing your brand DNA and client preferences, as well as an in-depth understanding of market shifts. To be successful brands must have the right color insight, but also the confidence to make power selections that make the brand stand out among the crowd. At Fashion Snoops, we believe success is measured not only by what colors you use but by how you use them. It is about telling a compelling story that excites your customer and separates your brand from the “sameness” that plagues today’s market. Our goal is to give you all the insights and inspiration you need to make those confident choices. Follow the FS Color Methodology. Take a stand on color! Success measured for how you take a stand. Taking inspiration/information. Intention to give you the knowledge and inspiration to take a stand. Using color effectively can be a challenging task but is extremely impactful in driving product sales and differentiating your brand. It requires an in-depth understanding of the market, where it’s heading, the factors influencing that direction, and how that affects your customer. Our intention is to give you the insights and inspiration you need to feel confident in your choices stand on color! In color planning, success is measured not only by what colors you use but by how you use them. It is about telling a compelling story that excites your customer and separates your brand from the “sameness” that plagues today’s market. Here at Fashion Snoops, our intention is to give you all the tools you need to feel confident in making statement. stand on color! in Here at Fashion Snoops, we believe color is the vehicle that brings product to life exciting the customer and defining your brand. While it can seem daunting, the process can be made easier with our FS Color Methodology.
- #4 http://www.fashionsnoops.com/MacroColor_detail.aspx?colorid=159 Show Video Add all colors to bank Star report The Top 10 Colors span across Fall 18/19 and Spring 19, appearing across all disciplines and markets. Keeping in line with the cornerstone of our forecasting philosophy, our color choices reflect key global cultural shifts, just like all the predictions we make on our site. In this report, color is not just seen – it’s felt. It triggers memories, feelings, and attacks all of our senses. As we embarked on this challenge, our goal was to connect each of our 2018/19 cultural Macro Trends with one of the Top 10 Colors. Our journey to connect the dots encompassed looking at the art created from political shifts, researching and understanding natural resources in the spotlight, and analyzing our thoughts to get the answers to our key question: what do we feel right now and how will we want to feel in the next few years? We needed all the proof we can get to stand for these 10 colors so you can be as confident as we are CULTURE-TO-COLOR Our first step to creating the Top 10 Colors was determining the Top 10 Cultural Macro Trends. We then questioned how color would emphasize and illustrate that cultural shift. If this is how people will feel and connect to in the years ahead, how does that undercurrent come to life with color? A reaction to color is immediate. Whether you love it or hate it, color is instinctual and visceral. Your door into color choices is studying people’s interests. Color makes us feel. It’s a common denominator of the human experience so looking at shifts in consumer behavior provides direct access to knowing what colors will resonate in the seasons ahead.
- #5 Our first release of early indicators that will influence the full calendar year. Culturally-informed by our Macro Trends. Impacts all disciplines, from marketing and branding to material and product. It is no longer enough just to know what colors are trending-- you must also understand why they are trending, how you should use them and when to use them. It requires an in-depth understanding of the market, where it’s heading, the factors influencing that direction, and how that affects your brand DNA.
- #6 Show how to share collaborate send feedback tweek
- #7 A season-specific evolution of our Macro Color callouts. New colors are introduced to the color map and used to develop the four Visionary Trend palettes. Each season we offer you four unique palettes as well as 2 distinct maps that present our palettes by story and by hue. The inclusion of our annual Macro colors reinforces essential cultural connections. As we continue our color analysis our seasonal development (about 18 months ahead of market), our Macro Trends cross paths and inform our development of seasonal stories. The corresponding Macro Colors are carried over with the Macro Trends to anchor the Visionary story palettes. Taking into account color evolution patterns, harmonies and seasonal shifts, new colors are introduced to support the story and the map expands. Visionary Color Analysis offers: Color Map Harmony Evolution Visionary Trend Palettes Color Combos Pinterest Mood Boards
- #9 A season-specific, market-specific evolution of our Visionary Color callouts. New colors are introduced along with all the tools you need to build your color strategy. Provides inspirational and strategic direction for a specific market. At every stage of our forecasting process, look first at our maps that paint the full picture with three different views (full map, harmonies, and a division to base colors, core fashion and accents). Together with the story palettes and the combos they allow for a deeper understanding of how all the elements work together and how best to use each color.
- #10 Need to watermark this somehow http://www.fashionsnoops.com/ReportPage/women/Forecast/ColorAnalysis/ColorForecast(Map)-28041/F-W_18-19-75 Show Map Show how to switch to different color systems Click on one color Show all intelligence layers Add runway images to Image bank Star palettes and combos