This material is for the students of Art Direction Course.

1. Shaolin Shaon
Source: SCENE DESIGN AND STAGE LIGHTING,TENTH EDITION
R. CRAIG WOLF San Diego State University
DICk BLOCk Carnegie Mellon University
CREATING THE
DESIGN:Color in
the Design

2. Define Color…………..
This is not an easy task !
• To a physicist, color is light,
referring to the small visible
portion of the
electromagnetic spectrum.
• An artist will refer color to paint.
4/8/2020FLT213:Art Direction
2

3. Define Color…………..
This is not an easy task
• a psychologist will suggest that
color is individual perception
because no two people see
color in exactly the same
way.
• The theatre artist must
consider all of them when
using color as part of the
critical analysis of and
emotional response to a play
4/8/2020FLT213:Art Direction
3

4. 4/8/2020FLT213:Art Direction
4

5. Background of Pigment
• At first, pigments came from
natural sources
• The indigo and madder plants are
familiar examples.
4/8/2020FLT213:Art Direction
5
Madder- লতাবিশেষ; একরূপ রং এিং যে লতা গাছ হইশত এই রং পাওযা জায.

6. Background of Pigment
• Minerals and semiprecious stones
were also pulverized and made
into pigments.
• The practices of the past
established many of the names of
colors still used today, such as
madder lake and indigo blue.
4/8/2020FLT213:Art Direction
6
Pulverized=বিচূর্ণ

7. The Language of Color
Hue
The name of the color
(red, yellow, and so on).
Value
The amount of black or
white present in a color or
how light or dark it is.
brightness
Chroma
Purity of color;
freedom from adulteration
by mixture with another
hue.
Also referred to as
saturation or intensity.
4/8/2020FLT213:Art Direction
7

8. changing the value of a hue automatically alters its
chroma
4/8/2020FLT213:Art Direction
8

9. 4/8/2020Art Direction
9The Language of Color

10. 4/8/2020Art Direction
10The Language of Color

11. 4/8/2020Art Direction
11The Language of Color

12. 4/8/2020Art Direction
12The Language of Color

13. 4/8/2020Art Direction
13The Language of Color

14. Color Theory Basics.mp4
https://www.youtube.com/watch?
v=L1CK9bE3H_s
4/8/2020FLT213:Art Direction
14The Language of Color

15. The Language of Color
Any color can adequately be described in simple semi
scientific terms by referring to its hue, value level, and
degree of chroma.
In normal communication, emotionally charged phrases such
as “blushing pink” or “passionate purple” are common but
open to interpretation.
a designer soon learns to translate them into more
communicative terms.
there is no color without the presence of light, a general
understanding of these principles is necessary.
Pyaar Ka Punchnama 2 _
Official Trailer _ Releasing
16th October 2015.mp4
https://www.youtube.co
m/watch?v=tC-HGUhxyyc
Watch:25-38 seconds
4/8/2020FLT213:Art Direction
15

16. Primary Hue
• In pigment, the primary
hues are red, yellow, and
blue.
• in light, they are red, green,
and blue.
Secondary Hue
• In pigment, they are violet,
orange, and green;
• in lighting, they are cyan,
magenta, and yellow (CMY).
4/8/2020FLT213:Art Direction
16The Language of Color

17. 4/8/2020Art Direction
17The Language of Color

18. The Language of Color
4/8/2020FLT213:Art Direction
18

19. 4/8/2020FLT213:Art Direction
19