2. Alex Rodriguez Biogenesis
PEDs scandal
http://www.nydailynews.com/sports/baseball/yankees/a-rod-dodges-ped-questions-
press-conference-article-1.1418375
3. The Story
• Alex Rodriguez has been accused of using
PED’s from the Biogenesis Clinic.
• He have been suspended for 211 games.
• He is appealing the suspension.
• He is currently still playing for the New York
Yankees.
• The appeal process could take to the end of
the year.
http://bleacherreport.com/articles/1700911-biogenesis-is-becoming-the-ped-scandal-
major-league-baseball-cannot-win
4. • The Story first broke
in January by The
Miami New Times.
• Later on leaks came
out about potential
suspension of MLB
players. Also A-Rod
may receive a
lifetime ban.
• On August 5, Alex
Rodriguez was
suspended 211
games
http://www.mlbdailydish.com/2013/8/5/4589482/alex-
rodriguez-biogenesis-suspension-summary
5. Social Media
• All the players that was
suspended came out
immediately.
• A lot of baseball players
and analyst had their
opinions about the
scandal.
http://www.wordstream.com/social-media-marketing
7. Affect of Social Media
• “MLB investigators used Facebook
connections, Blackberry IM transcripts and
other electronic to build their case against the
players implicated in the Biogenesis scandal”,
reports the associated Press.
http://kabhe.wildapricot.org/Default.aspx?pageId=1436612
8. Significant Coverage Of Media
Traditional
• Full coverage
• Receive all the detail
Social
• Instant satisfaction
• Everyone opinions
