The document describes several products from SRC including Allocate, Geonetx, and Pinpoint. Allocate is a geo-content retrieval system that can perform on-the-fly market analyses and produce unlimited market analyses based on user-defined variables. It is used for tasks like site selection, product positioning, and market analysis. Geonetx is a business network optimization tool that can model and plan business asset deployments. It is used for tasks like new property searches and distribution strategies. Pinpoint is a data transformation and analysis tool that can create customized data transformation processes and add spatial intelligence to databases. It is used for tasks like merging databases and appending geographic coordinates to data records.

1. ALLOCATE
Delivering Platforms With Information Velocity For Greater Business Profitability And Success
Geo-Content Delivery And Analysis
Technology
ALLOCATE™ Designed to quickly access,
store, manage, retrieve and analyze multiple
sources of corporate data, no other system today
can perform on-the-fly market analyses as well as
Allocate for obtaining business intelligence.
With a major emphasis placed on ease of use,
Allocate is unique as the preeminent self service
geo-content retrieval system for anyone who
ever has a need to gain their own timely business
intelligence.
Perfectly suited for conducting market research
regardless of geography, including: worldwide;
national; regional; local; or trade areas, such as
polygons, drive times and radii, Allocate pro-
duces unlimited market analyses based on user-
defined variables.
Allocate is ideal for use in many business applica-
tions. Executives routinely use Allocate for geo-
demographic analysis, site selection, product
positioning, target marketing, market potential
and penetration, territory allocation, thematic
mapping, media analysis, product and market
segmentation, delivery route optimization, busi-
ness trend visualization, and more.
As a result, the system is
widely used within many
different industries;
including, automotive,
commercial real estate,
consumer packaged
goods, financial services,
media, restaurants, retail franchising and
telecommunications. Furthermore, it is continu-
ously being adopted by new industries everyday.
Allocate’s high-performance capabilities are
derived in part from SRC’s underlying Portfolio™
business intelligence platform. Unmatched in
the industry, Allocate is able to easily evolve
from a desktop to a Web environment using the
same data assets with no analysis variations.
Furthermore, the Portfolio architecture allows
Allocate to universally deploy across all comput-
ing environments from desktop, workgroup or
Web with minimal installation and support.
As a corporate executive, you know finding, winning
and keeping profitable customers can be a challenging
task in the wake of growing world markets and
increased competition. Allocate is designed to make
that task significantly easier. If your sales, business
development and/or market research departments need
to gain valuable business intelligence to drive initiatives
for corporate growth and profitability, Allocate is the perfect system to connect
with existing and new customers.
Historically, being able to review, analyze and act upon market opportunities
based on customer profiles within select geographies might have taken days or
weeks. As a Web-enabled or desktop power tool, Allocate aggregates your
diverse business data and delivers useful business intelligence in seconds. No
other system is faster. Consequently, for the first time, corporate executives are
empowered to immediately respond to rapidly changing markets based on real-
time business intelligence for greater business success.
But speed is good only so far as accuracy in the data analysis is maintained.
Outperforming all other industry systems, Allocate uses a proprietary highly-
advanced Block Centroid Retrieval embedded application to eliminate the
common errors associated with allocating
data. The end result is errors found in other
systems within user-defined polygons, such as
geographies, radii, drive times or trade areas,
are completely removed for greater system
integrity.
Allocate even delivers the industry’s only data
independent system. Extremely important
when working with multiple data assets,
Allocate works with any data volume regard-
less of source, format or country of origin. Therefore, corporate data (e.g., sales
revenues, customer performance counts, franchise billings, etc.) easily merges
with subscriber data for simple or complex business-to-business or business-to-
consumer analyses.
Allocate. It’s not your ordinary geo-content retrieval system. But then
again, it’s not designed to be.
Setting The Industry Standard

2. 190 South Glassell Street
Suite 201, Orange, CA 92866
Phone: (714) 516-2400
Fax: (714) 516-2410
info@extendthereach.com
www.extendthereach.com
Unmatched In The Industry
• Process large jobs with user-friendly
batch utility
• Append demographic data to maps
directly within the desktop mapping
application
• Generate faster reports and analysis
with over 40 standard comparison,
summary and rank report templates
with an easy-to-use report writer
• Use as a standalone or map-centric
application in conjunction with
MapInfo Professional®
, ArcView®
and MapPoint®
• Analyze business opportunities with
current year demographic estimates,
five year projections and U.S. Census
data for 1990 and 2000
• Use same application for U.S.,
Canada and U.K. with more on
the way
• Work with AGS, ESRI BIS, Synergos
or any other demographic data sets
• Import corporate customer record-
level data to calculate penetration,
share of wallet and total sales for
any given geography
• Create custom variables using
simple or complex supplied
formula calculations
• Output data to a variety of formats/
applications such as: maps, tabular
data, and html reports including 3D,
line or scatter plot charts, sorting
and executive summaries
• Create indices for any geography
base
• Use current installed Geocoders with
most popular versions supported
• Read/write access to Oracle Spatial
and OLE Db data sources, including
ODBC connectivity
• API interface for developing unique
desktop and Web applications
Quick
Generate personalized summary, rank
or comparison reports with corporate
logo and variables in as little as 55
seconds
Accurate
Eliminate measurable polygon data
allocation errors within geographies,
radii, or drive times with proprietary
Block Centroid Retrieval technology
Ease of Use
Learn intuitive user guided, Wizard
interface in less than 30 minutes
Scalable
Add one to 1,000 users or more with
minimal support or downtime
Data Compression
Receive the entire Allocate system on 1
or 2 CDs and reduce deployment times
measurably
Flexible
• License additional data modules via
simple email unlocking feature
• Use as a highly-integrated enterprise
Web solution or desktop power tool
or evolve from desktop to Web using
the same data assets with no analysis
variations
• Work with multiple data assets
regardless of source, format or country
of origin to generate custom decision
support models based on any number
of user-defined input fields
An Extended Suite Of
Complimentary Power Tools
SOLOCAST
A precise world-class market segmentation tool
to help identify primary and secondary market
opportunities for greater business success.
PINPOINT
A high-performance visual workflow tool
designed to conduct spatial data transformation,
append geographic coordinates and perform
cleansing processes for quickly transforming
multiple databases in a single process.
GEONETX
A state-of-the-art business network optimiza-
tion tool using spatial mathematics, genetic
algorithms and spatial analysis for modeling
and planning optimal retail networks.
STREETWARE
A comprehensive, visual data set with spatial
intelligence for all U.S. geographies.
Key Features

3. GEONETX
Delivering Platforms With Information Velocity For Greater Business Profitability And Success
Business Network Optimization Tool
GEONETX™ Designed
to quickly model and
plan business asset
deployments in existing
and new markets without
business critical time
delays, no other technology
today can perform on-the-fly market analyses as
well as Geonetx.
With a major emphasis placed on ease of use,
Geonetx is the perfect choice in technology for
anyone who has the need to gain their own
business intelligence. Capable of quickly and
efficiently running scenario after scenario,
Geonetx easily finds the most effective opera-
tional business balance in corporate assets.
Perfectly suited for conducting research on any
geography; worldwide, national, regional, or
locally, Geonetx produces unlimited business
network optimization scenarios based on user-
defined variables.
Geonetx is ideal for use in many business
applications. Executives are using Geonetx for
new property searches, build-out or closure
strategies, market test concepts, distribution
economies, professional provider networks, case
allocations, telecommunication tower locations,
and more.
As a result, Geonetx is in use within many
different industries; including, automotive,
commercial real estate, consumer packaged
goods, financial services, healthcare, restaurants,
retail franchising and telecommunications with
new industries increasingly adopting it.
Geonetx’ high-performance capabilities are
derived in part from SRC’s underlying Portfolio™
business intelligence platform. Unmatched in
the industry, Geonetx is able to easily evolve
from a desktop to a Web environment using the
same data assets with no analysis variations.
Furthermore, the Portfolio architecture allows
Geonetx to universally deploy across all comput-
ing environments from desktop, workgroup or
Web with minimal installation and support.
Minimizing risks associated with expanding or
reducing a business network is a critical manage-
ment role. As an executive in a retail strategies,
network planning, real estate or market repre-
sentation department, your business decisions
guide your corporation’s business success.
Geonetx is an ideal network optimization tool to
help you minimize business risks, while also
exposing new market opportunities.
Geonetx excels in identifying the unique realities faced in every market. The
technology quickly and effectively evaluates deployed and proposed business
assets without critical time delays. And it also eliminates costly industry prac-
tices, such as sending multiple rounds of data to a consulting firm and waiting
days or weeks until the final analysis arrives.
Geonetx, as an in house solution, helps you
model your business intelligence exactly as you
need it. It helps you identify store locations,
distribution points and other business asset
deployments in new markets, or model relocation
and in-fill strategies for existing markets.
Using powerful formula editors, Geonetx lets you
define your own variables using supply, demand,
and existing and competitive network data. Once specified, the system uses its
time-tested average weighted distance, simple and complex gravity model
creation techniques to produce the analyses. And to ensure that your overall
business network is optimized to its greatest extent, Geonetx also runs local
balancing at each network node to significantly improve optimal network design.
Geonetx ensures you can rely on the completeness of your business
intelligence too. It’s the industry’s only data independent system capable of
working with any data asset regardless of source, format or county of origin;
including GIS data such as ArcView®
and MapInfo Professional®
.
Geonetx. It’s not your ordinary business network optimization tool. But
then again, it’s not designed to be.
Setting The Industry Standard

4. 190 South Glassell Street
Suite 201, Orange, CA 92866
Phone: (714) 516-2400
Fax: (714) 516-2410
info@extendthereach.com
www.extendthereach.com
Unmatched In The Industry
• Supports wide array of location/
allocation needs
• Country independent to solve
problems anywhere on a global basis
• Runs locally for keeping proprietary
data in house
• Leverages investments in GIS assets
• Flexible output of maps,
cannibalization and demand transfers
• Integrated ability to modify
attraction/friction for all nodes to
eliminate the need for complex
formula creation
• Workspace settings for
save/edit/retrieve scenarios
• Advanced software technology;
GUI and API; XML based output
reports
• Fast, efficient spatial/computational
database engine
• Unique hybrid global and local
optimization
• Output reports to a variety of
formats/applications, including maps,
files, pre- and post-model scores,
assignments of demand points to
network nodes, and cannibalization
of demand from fixed network and
sales transfers from competitive
networks
An Extended Suite Of
Complimentary Power Tools
ALLOCATE
A high-performance demographic retrieval
system designed to quickly access, store,
manage, retrieve and analyze multiple sources
of corporate data.
SOLOCAST
A precise world-class market segmentation tool
to help identify primary and secondary market
opportunities for greater business success.
PINPOINT
A high-performance visual workflow tool
designed to conduct spatial data transformation,
append geographic coordinates and perform
cleansing processes for quickly transforming
multiple databases in a single process.
STREETWARE
A comprehensive, visual data set with spatial
intelligence for all U.S. geographies.
Key Features
Quick
Generate and test multiple business
network scenarios in minutes
Flexible
• Use as a highly-integrated enterprise
Web solution or desktop power tool
or evolve from desktop to Web using
the same data assets with no analysis
variations
• Work with multiple data assets
regardless of source, format or country
of origin to generate custom decision
support models based on any number
of user-defined input fields
Ease of Use
Learn intuitive user guided, Wizard-like
interface in less than 30 minutes
Scalable
Add one to 1,000 users or more with
minimal support or downtime
Accurate
• Optimize new and existing networks
with local balancing
• Test demand drivers and in-fill
strategies for existing markets
• Calibrate model results based on
distance-decay functions and constants
and exponents for all user-defined
variables such as square footage,
sales volumes, anchor tenant presence,
and more

5. PINPOINT
Delivering Platforms With Information Velocity For Greater Business Profitability And Success
Data Transformation And Analysis
Technology
PINPOINT™ Designed to create and run
customized data transformation and cleansing
processes, while simultaneously adding spatial
intelligence to your multi-source databases,
no other technology can manage your data
relationships as well as PinPoint.
With a major emphasis placed on ease of use,
PinPoint is the first visual workflow tool to rapidly
transform multiple databases in a single process.
PinPoint makes it possible for anyone with a
need to gain business intelligence derived from
analyzing data relationships. The system works
as both an application, driven by a simple drag-
and-point Graphical User Interface technique, and
as a library that implements the processing tools.
As a high-performance, easy-to-use tool, PinPoint
uses the latest advances in spatial data relation-
ship management technology. PinPoint’s spatial
capabilities make it ideal for many business appli-
cations. Some of these applications include:
merging and purging multiple databases and
customer records; building spatial data warehouses;
and appending customer and/or prospect data
records with geographic coordinates, spatial layers
or merging polygons.
As a result, PinPoint is wide-
ly in use within many differ-
ent industries; including,
automotive, commercial
real estate, consumer pack-
aged goods, financial serv-
ices, media, restaurants,
retail franchising and
telecommunications. Furthermore, it is continu-
ously being adopted by new industries everyday.
PinPoint’s high-performance capabilities are opti-
mized for speed and flexibility and are derived in
part from SRC’s underlying Portfolio™ business
intelligence platform. Unmatched in the industry,
PinPoint is able to easily evolve from running on
inexpensive PC hardware and Windows NT in a
desktop or workgroup environment to a Web-
enabled tool using the same data assets with no
analysis variations. PinPoint can achieve through-
put rates of 20 to 30 million records per hour.
Managing your customer and prospect relationships is paramount to a corpora-
tion’s continued success. No business can afford to lose customers. And cer-
tainly all companies need new customers to grow their business and profitabili-
ty. PinPoint is the perfect intelligent data tool to help manage your customer
and prospect opportunities.
As the industry’s leading Web-enabled or desktop self service intelligent data
power tool, PinPoint has been developed to help your sales, business develop-
ment and market research departments reach existing and new customers.
PinPoint manipulates your databases to reveal new relationships in vast volumes
of corporate data that can be applied to your marketing initiatives.
Using a flowchart approach, PinPoint visually configures and connects built-in
tools to create a custom data transformation project from input through to out-
put. Each tool performs a simple function, such as sorting, filtering, geocoding
or joining. By connecting the tools, your project becomes customized to your
specific needs.
Once configured, PinPoint’s sequential disk access architecture runs your proj-
ect hundreds of times faster than many transaction-oriented databases com-
monly used today. And once your results are produced, PinPoint stores them in
a database, spreadsheet or map application.
Today, corporations are using PinPoint in many business-to-business and busi-
ness-to-consumer marketing roles in areas such as: understanding market per-
formance, conducting direct marketing campaigns, cross selling new products,
and more. PinPoint’s capabilities to transform, append, merge, access and
process your customer and prospect databases helps you identify your most
profitable customers far more quickly and effectively than any alternative solution.
PinPoint also is the industry’s only data independent system. Capable of work-
ing with multiple data assets regardless of source, format or country of origin,
you’re able to complement your business intelligence with investments you’ve
already made in third-party data assets.
PinPoint. It’s not your ordinary intelligent data tool. But then again, it’s not
designed to be.
Setting The Industry Standard

6. 190 South Glassell Street
Suite 201, Orange, CA 92866
Phone: (714) 516-2400
Fax: (714) 516-2410
info@extendthereach.com
www.extendthereach.com
Unmatched In The Industry
• Simple drag and drop GUI interface
• Perform processes including merge/
purge and data appending on large
databases using inexpensive PCs
• Read/write to flat files or RDBMS
native structures with ease
• Save projects so non DBAs can run
on an “as needed” basis
• Geocode customer files to uncover
spatial relationships in data
• Supports variety of input/output
formats, including: flat, DBF and
delimited value files; supports ODBC
to a variety of RDBMS, including
Oracle, Microsoft SQL Server and
DB2
• Export projects to embed in other
applications with run time load
capabilities
• Read/write spatial formats including
.tab, .mid/.mif, .shp and .sdf to
support popular GIS packages
Quick
• Build spatial intelligent data warehouses
in a fraction of the time it takes other
solutions
• Process multiple disparate databases
simultaneously at a rate of 20 to 30
million records per hour
Accurate
Eliminate measurable polygon data
allocation errors within geographies,
radii, or drive times with proprietary
Block Centroid Retrieval technology
Scalable
Add one to 1,000 users or more with
minimal support or downtime
Flexible
• Use as a highly-integrated enterprise
Web solution or desktop power tool or
evolve from desktop to Web using the
same data assets with no analysis
• Work with multiple data assets regardless
of source, format or country of origin to
generate custom projects based on any
number of user-defined input
An Extended Suite Of
Complimentary Power Tools
ALLOCATE
A high-performance demographic retrieval
system designed to quickly access, store,
manage, retrieve and analyze multiple sources
of corporate data.
SOLOCAST
A precise world-class market segmentation tool
to help identify primary and secondary market
opportunities for greater business success.
GEONETX
A state-of-the-art business network optimiza-
tion tool using spatial mathematics, genetic
algorithms and spatial analysis for modeling
and planning optimal retail networks.
STREETWARE
A comprehensive, visual data set with spatial
intelligence for all U.S. geographies.
Key Features

7. PORTFOLIO
Delivering Platforms With Information Velocity For Greater Business Profitability And Success
Business Intelligence Platform
PORTFOLIO™ As the industry’s choice for
business intelligence platforms, no other archi-
tecture delivers capabilities as well as Portfolio
to provide the foundation for a state-of-the-art
business intelligence tool or solution. With a
unique design incorporating speed, ease of use
and flexibility, Portfolio is unquestionably the
industry’s preeminent
business intelligence plat-
form for obtaining quick
and accurate market
analyses.
Designed for use in both
Web and desktop environments, Portfolio is ideal
for many market intelligence roles in a variety of
business-to-business and business-to-consumer
applications. From an architectural standpoint,
Portfolio combines the latest advances in strategic
analysis, mapping and reporting; consumer and
business demographics; and database tools with
the latest advances in industry-standard and
proprietary technologies.
Portfolio stands apart from other industry plat-
forms. As the underlying architecture to SRC’s
Web-enabled solutions and tool set, the platform’s
speed and performance is unparalleled. The
architecture can process thousands of geography
and data variables in seconds eliminating historic
business critical time delays for acquiring business
intelligence. From an ease of use perspective,
Portfolio empowers anyone who has a need to
gain their own business intelligence via an easy-
to-use GUI or simplistic Web interface. And
when it comes to flexibility, Portfolio is unbeatable
for being fully customizable to meet enterprise
needs and for its complete data independence
to work with multiple data assets regardless of
source, format or county of origin.
Portfolio is perfectly suited for a wide array of
business intelligence applications. As a result, the
platform is used within many different industries,
including, automotive, commercial real estate,
consumer packaged goods, financial services,
media, restaurants, retail franchising and
telecommunications. Furthermore, it is continu-
ously being adopted by new industries everyday.
As a corporate executive, you are always
seeking more effective solutions and tools to
compete at a higher level with the goal of
achieving greater corporate growth and
increased profitability. That’s what
business is about. And as an executive,
you have undoubtedly experienced
that technology and business intelli-
gence have collided to form new
solutions and tools that can make an
immediate business difference.
Portfolio is a result of that technology
and business intelligence collision.
SRC has taken its legacy experience in
business marketing intelligence and combined it with its equally adept skills in
technology development to design the industry’s leading business intelligence
platform. No other platform today is as capable of delivering the business
intelligence you need to plan and execute your business initiatives with more
confidence on a daily basis.
Portfolio forms the underlying platform architecture to SRC’s Web-enabled or
desktop business intelligence solutions and tools. As a platform, it is designed
to power all of the high-performance applications offered by SRC to help you
gain greater foresight into your business and market opportunities. Whether
it’s a need for an advanced geo-content retrieval system, a powerful market
segmentation tool, a high-performance data transformation and cleansing tool,
an optimal business network planning tool, or a combination thereof, Portfolio
is the most capable Web or desktop platform for gaining business intelligence.
Portfolio offers many attributes that other platform developers can only envy.
Such attributes include ease of use, fast, high performance, customizable, flexible,
scalable, stable and operationally efficient, to name just a few. Therefore,
regardless of your business intelligence need, Portfolio is unique. It’s best of breed.
It’s highly sophisticated. And, it’s the right choice for greater business success.
Portfolio. It’s not your ordinary business intelligence platform. But then
again, it’s not designed to be.
Setting The Industry Standard

8. 190 South Glassell Street
Suite 201, Orange, CA 92866
Phone: (714) 516-2400
Fax: (714) 516-2410
info@extendthereach.com
www.extendthereach.com
Unmatched In The Industry
Portfolio Web is SRC’s most flexible platform to date. Forming the foundation
to a highly-integrated solution, it uses the latest in advanced technologies for
Web-based deployment. Proven over six years in the field with more than
30,000 users worldwide, Portfolio Web uses a highly-intelligent and proprietary
template library architecture to deliver comprehensive market intelligence with
greater ease of use. This architectural design approach transparently integrates
with and manages the functionality of user requested data for all third party
content applications. Portfolio Web is also available to OEMs as an application
platform.
Portfolio Desktop offers the unique blend of state-of-the-art technology, raw
power and sophistication, short start-up times, quick learning curves, and ease
of use in a desktop architecture design. The platform’s suite of tools; Allocate,
Solocast, PinPoint and Geonetx work to aggregate, manipulate and transform
market and customer data into meaningful market analyses for greater business
intelligence. All SRC tools come with complete documentation, and full SRC
professional services support and training as required.
Quick
Acquire business intelligence in seconds
or minutes instead of days or weeks for
on-demand reporting, mapping and
review
Ease of Use
Learn intuitive user guided, Wizard-like
interface in less than 30 minutes
Operational Efficiencies
Designed and deployed (and hosted
as an enterprise solution) by SRC
professional services to lower or
eliminate IT resource, maintenance
and support costs
Scalable
Add one to 1,000 users or more with
minimal support or downtime
Flexible
• Customize for individual corporate
needs and industries
• Use as the platform architecture for
either a highly-integrated enterprise
Web solution or desktop power tool or
evolve from desktop to Web using the
same data assets with no analysis
variations
• Work with multiple data assets
regardless of source, format or country
of origin to generate custom decision
support models based on any number
of user-defined input fields
Portfolio’s Suite Of Power Tools
ALLOCATE
A high-performance demographic retrieval
system designed to quickly access, store,
manage, retrieve and analyze multiple sources
of corporate data.
SOLOCAST
A precise world-class market segmentation tool
to help identify primary and secondary market
opportunities for greater business success.
GEONETX
A state-of-the-art business network optimiza-
tion tool using spatial mathematics, genetic
algorithms and spatial analysis for modeling
and planning optimal retail networks.
PINPOINT
A high-performance visual workflow tool
designed to conduct spatial data transformation,
append geographic coordinates and perform
cleansing processes for quickly transforming
multiple databases in a single process.
STREETWARE
A comprehensive, visual data set with spatial
intelligence for all U.S. geographies.
Two Platforms For Varying Needs

9. SOLOCAST
Delivering Platforms With Information Velocity For Greater Business Profitability And Success
Market Segmentation Tool
SOLOCAST™ Designed to segment customers
for analyzing business performance, market
trends and new market opportunities, no other
technology can perform on-the-fly market customer
segmentation analyses as well as Solocast.
With a major emphasis
placed on ease of use
and segmentation
independence, Solocast
makes it possible to gain
timely market segmenta-
tion business intelligence
on your exisiting and potential customers. Suitable
for analyzing and profiling your customers at any
geographic level, custom boundaries can be
divided by regions, drive times or radii from a
variety of GIS formats. Furthermore, any number
of clusters can be cross-analyzed against lifestyle
profiles from a variety of market research studies
for unlimited analyses and greater insight into
business opportunities.
Solocast is ideal for use in many business appli-
cations; including, in-depth customer profiles,
market potentials and product usage measure-
ments, customer retentionprograms, direct mail
campaigns, retail site locations, advertising
media buys, competitive analyses, cross selling
opportunities, and more.
As a result, Solocast is widely in use around the
world within automotive, commercial real estate,
consumer packaged goods, financial services,
media, restaurants, retail franchising and
telecommunications.
Solocast’s high-performance capabilities are
derived in part from SRC’s underlying Portfolio™
business intelligence platform. Unmatched in
the industry, Solocast is able to easily evolve
from a desktop to a Web environment using the
same data assets with no analysis variations.
The Portfolio architecture also allows Solocast
to universally deploy across all computing
environments from desktop, workgroup or Web
with minimal installation and support.
Understanding what’s transpiring within your pri-
mary and secondary markets is critical for growing
your business and its profitability. So too is under-
standing where your new market and customer
opportunities reside. Solocast is the ideal market
segmentation tool for gaining business
intelligence to implement winning busi-
ness strategies to reach existing and new
customers.
Solocast will help your sales, business
development and market research depart-
ments identify the most attractive market
segments. Then it will help you favorably
position products and/or services with effective
customer campaigns within competitive environ-
ments. And it will do so without the historic prob-
lem of sending corporate data to a consulting firm
delaying your review of the critical business intelli-
gence by days or weeks.
As the industry’s only Web-enabled or desktop self service market segmentation
power tool, Solocast automates the appenditure of cluster codes to thousands
of data records within seconds. Since analyses are generated spontaneously in
house and exactly to user-defined specifications, there are no business critical
time delays associated with profiling customers for review. Executives are able
to immediately review areas of market opportunities, both in existing and new
market territories, and new customer segments.
Solocast also provides you with extreme data handling flexibility for more valu-
able and trustworthy analyses. As the industry’s only data independent system,
Solocast works with multiple data assets regardless of source, format or country
of origin. And Solocast even works with a variety of standard and custom seg-
mentation systems, as well as, third-party GIS data and Geocoders already in
use. Therefore, you’ll be able to work with data assets and systems you already
own, and still be able to complement your intelligence with third-party data assets.
Solocast. It’s not your ordinary market segmentation. But then again, it’s
not designed to be.
Setting The Industry Standard

10. 190 South Glassell Street
Suite 201, Orange, CA 92866
Phone: (714) 516-2400
Fax: (714) 516-2410
info@extendthereach.com
www.extendthereach.com
Unmatched In The Industry
• Outputs may include spreadsheets,
html files with charting options,
thematic maps and databases
• Modify reports by dynamically
sorting, filtering, creating charts with
a single mouse click
• Experian’s MOSAIC™, ESRI BIS’
Community™ Tapestry™ and
Synergos’ Landscape, as well as,
custom segmentation system
compatibility
• GIS data compatibility with ArcView®
and MapInfo Professional®
• Industry standard Geocoder
compatibility
• Read/Write access to Oracle Spatial
and OLE Db data sources
• Packaged with lifestyle profiles from
MRI
• Generate reports for standard or
user-defined Cluster Groups
• Wizard desktop interface identifies
complete, incomplete and erroneous
steps to aid users in understanding
what’s done and what’s left to do in
the process
• Sample reports available within the
Wizard interface
Quick
Process and cluster code thousands of
customer data records in seconds
Accurate
Eliminate measurable polygon data
allocation errors within geographies,
radii, or drive times with proprietary
Block Centroid Retrieval technology
Ease of Use
Learn intuitive user guided, Wizard
interface in less than 30 minutes
Scalable
Add one to 1,000 users or more with
minimal support or downtime
Flexible
• License additional data modules via
simple email unlocking feature
• Use as a highly-integrated enterprise
Web solution or desktop power tool
or evolve from desktop to Web using
the same data assets with no analysis
variations
• Work with multiple data assets
regardless of source, format or country
of origin to generate custom decision
support models based on any number
of user-defined input fields
An Extended Suite Of
Complimentary Power Tools
ALLOCATE
A high-performance demographic retrieval
system designed to quickly compress, store,
manage, retrieve and analyze multiple sources
of corporate data.
PINPOINT
A high-performance visual workflow tool
designed to conduct spatial data transformation,
append geographic coordinates and cleansing
processes for quickly transforming multiple
databases in a single process.
GEONETX
A state-of-the-art business network optimiza-
tion tool using spatial mathematics, genetic
algorithms and spatial analysis for modeling
and planning optimal retail networks..
STREETWARE
A comprehensive, visual data set with spatial
intelligence for all U.S. geographies.
Key Features

11. SRC is a company many corporations worldwide count on to make
an immediate business difference. With one of the industry's
leading technology and platform development teams, SRC brings
to life business intelligence that creates greater business success
and profitability. With historic roots in micromarketing, target
marketing and geodemographics, SRC has leveraged this past
experience into today's renowned Portfolio business intelligence
platform. No other platform can offer the share capabilities, power
and ease of use to manage and analyze large market and customer
databases as Portfolio.
SRC is not just an ordinary Systems Integration company. SRC is a
true business partner. It is with its customers each step along the
way from discovery through development and post-deployment.
Each solution SRC delivers meets the customer's exact needs and
defined business requirements. To the benefit of the customer, at
SRC there is simply no other way of doing business. Satisfying one
customer at a time - making it one of today's foremost industry
leaders in developing advanced business intelligence solutions.
An Industry Leader You Can Count On
Industries
The Portfolio platform is benefiting many different industries
including automotive, commercial real estate, consumer packaged
goods, financial services, media, restaurants, retail franchising and
telecommunications to name just a few. No other business
intelligence platform may be better able to gauge future
marketing opportunities as well as to assess business risks. Where
many market analysis tools fail today is with their inherent user
complexities. SRC eliminates this problem with its easy to
interface without sacrificing on the platform capabilities. As a
result, vast volumes of corporate data can be turned quickly into
useful market intelligence for positively impacting decision-making
processes through richer insight into customer opportunities.
With one of the industry's
leading technology and
platform development teams
SRC brings to life business
intelligence that creates
greater business success
and profitability.]
No other business intelligence
platform may be better able
to gauge future marketing
opportunities as well as to
assess business risks.]
[
[
E X T E N D I N G T H E R E A C H W I T H I N F O R M AT I O N V E L O C I T Y
131 North Glasell Street, Suite 200, Orange, CA 92866
T 714.516.2400 F 714.516.2410 info@extendthereach.com www.extendthereach.com

12. Imagine having access to fast and accurate business intelligence
that could be used to make more confident business decisions on a
daily basis. The type of business intelligence which would drive new
corporate growth, increase profitability and create greater overall
competitiveness on a local, regional, national or global basis. And
from a solution that would increase staff productivity and lower
operational costs. Sound too good to be true? Not if you're
speaking with SRC.
In today's global economy, executives are increasingly seeking
every available business advantage to maximize the potential and
minimize the risks for products, services or ultimately the
corporation. Competition for the customer is at all time highs.
Executives are facing growing pressures to retain existing
customers and successfully compete for new ones. As a result,
many executives are turning to highly sophisticated business
intelligence solutions to provide richer insight into business and
market opportunities based on market and consumer
demographics to gain their needed business advantage.
SRC is in the business of providing corporations that business
advantage. Leveraging time proven technologies and architectures
that are in use among many Fortune 500 corporations and large
enterprises worldwide, SRC offers the one of the most advanced,
yet easy-to-use, industry solutions to conduct market analyses. A
solution designed specifically for obtaining fast and accurate
business intelligence that is able to make an immediate business
difference. At SRC, it's not simply about the technology - it's about
the underlying use of it for achieving greater corporate profitability
and ultimately business success.
SRC Delivers - Opening Heading Here
Delivering Platforms With Information Velocity For Greater Business Profitability And Success
Whether researching market population densities, consumer lifestyle
profiles, competitor selling volumes, product potentials, retail
network locations, or much more, SRC has developed a state-of-the-
art solution blending raw power with ease of use for quickly
increasing the value of disparate data assets. As the industry's only
data-independent business intelligence solution, SRC's Portfolio™
platform aggregates and manipulates (with greater industry speed
than was ever before possible) corporate and subscription-based data
assets into insightful market analyses. Consequently, executives are
able to have unlimited access to timelier business intelligence
whenever they need it - and without delay for reviewing best market
opportunities and finding and converting more prospects into
customers. Now, more than ever, with the availability of Portfolio,
corporations can depend on their business intelligence to more
effectively plan and implement business directions with higher-impact
to achieve greater results on a daily basis.
Delivering High-Impact Daily Business Intelligence
Portfolio uses an integrated application tool layer approach to aggregate, manipulate and transform market, consumer and
customer data into more meaningful market analyses. As individual tools, customers are able to start with one or several and
grow into more capabilities as needs arise in the future.
A Powerful Suite of Integrated Tools
Portfolio forms the foundation to SRC's widely adopted business intelligence solutions. As an architectural platform optimized
o
for present and future business needs, Portfolio is easy to use, ultra-fast, and extremely powerful in its capabilities. No other
e
platform available today offers as much value based on Portfolio's ease of use; real-time and highly accurate analyses, mapping
r
and reporting; enhanced staff productivity; platform stability, integrity and reliability; and low maintenance and operational costs.
With significant development resources invested for empowering everyone who has a need to quickly conduct their own
analyses without the aid of market analysts, Portfolio yields greater staff productivity and timeliness of reports, while delivering
immediate business results and a rapid return on investment.
Portfolio's powerful tool suite streamlines conducting simple or complex market analyses. From the capabilities derived from
these tools, a corporation's information assets are rapidly transformed into valuable business intelligence to help executives plan
and execute more effective initiatives with greater degrees of confidence.
The platform's success reaches across many industries meeting a diverse range of individual business analysis requirements.
Using SRC's value-added custom platform services, Portfolio is highly customizable. And as a flexible and scalable platform,
Portfolio universally and quickly deploys across any corporate infrastructure, network topology and/or departmental workflow
process with minimal support services and costs
Portfolio The Platform
Allocate is the industry's fastest, most accurate demographic retrieval
system available today. The retrieval system compresses, stores, manages,
retrieves and displays multiple sources of proprietary and syndicated data
without corporations incurring expensive data transformation costs or
business critical time delays with their market analyses. As the industry's
fastest demographic retrieval system, executives have on-request customer
profiling analyses for rapid personal review and enterprise dissemination in
a combination of output formats, including reports, maps, charts, html files,
and tabular data.
Solocast helps companies worldwide retain and find profitable customers.
The tool is designed to help drive business growth and reduce marketing
costs. Solocast's expansive and precise market segmentation capabilities
quickly and effectively analyze most favored scenarios for connecting with
existing and new customers. Companies are able to gain valuable insight
into in-depth customer profiles for measuring market potentials and product
usage, enabling customer retention programs, enhancing the impact of
direct mail campaigns, determining best scenarios for new retail locations,
analyzing advertising media buys and conducting competitive analyses. The
robust and powerful tool features complete system independence for
working with any commercially available or proprietary corporate
segmentation system. It also can be deployed across an entire enterprise.
PinPoint delivers unmatched industry capabilities, ease of use, flexibility
and speed. It is the first visual workflow tool? to quickly transform multiple
databases in a single process. Developed as a high-performance, easy-to-
use optimization tool using the latest advances in spatial customer
relationship management technology, PinPoint's intuitive interface helps
companies create and run customized data transformation and cleansing
processes, while simultaneously adding the spatial intelligence to multi-
source databases. PinPoint makes it possible to efficiently perform a variety
of functions including adding geographic coordinates to customer files,
appending spatial layers to prospect files or merging polygons - all with a
simple drag-and-point technique.
Geonetx Geonetx is a state-of-the-art network optimization tool using
spatial mathematics, genetic algorithms and spatial analysis. It is the
industry's most comprehensive and quickest modeling tool for planning
optimal retail networks in new and existing markets regardless of country of
operation or the analytics specific to a corporation's needs. Equally adept
at isolating store relocation or in-fill strategies in existing markets, Geonetx'
advanced algorithms, flexible design and extraordinary speed make it
especially vital for answering "what if" scenarios. As a result, scenario after
scenario can be analyzed for quickly finding the most optimal business
direction leading to greater financial results. Capable of working with any
of the popular GIS formats, Geonetx' versatility virtually eliminates all
compatibility issues.
StreetWare provides companies with the most up-to-date U.S. spatial
information available for sales analyses needs. Over 50 layers on a single
CD are included to precisely and accurately allow companies to visually
represent a geographic analysis, including layers such as interstates, state
highways, local roads, parks, hospitals, lakes, rivers, city boundaries, DMA
and MSA boundaries and many others.
ALLOCATE map description
map description map descrip
SOLOCAST map description
PINPOINT map description
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GEONETX map description
STREETWARE map descriptio
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