SlideShare a Scribd company logo
1 of 9
COLLABORATIVE COMMERCE
Ida BAILLOT
MBA 2B (2015)
Instructor: Liz Craig
DEFINITION
 Enables people to create their own physical goods as well as share their existing
physical goods.
DISRUPTIVE INNOVATION
“This is the idea that startups are able to gain significant
market acceptance for their products through simplifying
the user experience, lowering the cost and reducing the
number of features in a product to a degree that allows
a large group of consumers to adopt the product".
Clayton Christensen
Simple & Low cost !
AIRBNB
PEER-TO-PEER BOOKING PLATFORMS ALLOWING PRIVATE INDIVIDUALS TO RENT
OUT UNUSED ROOMS, APARTMENTS OR HOUSES TO OTHER TRAVELERS.
 Prices at least one-sixth cheaper than traditional competitors
 A choice of inventory: house, apartment, castle, tree house, igloo,...
 A variety of localizations: major cities, small town, mountain, beach,...
 Alternative solutions for events
 Pre arranged transportation.
 A range of services: cleaning, wifi....
HANDMADE HOSPITALITY FOR THE FINEST HOMES
LONDON, NEW YORK, PARIS & LOS ANGELES
 The company provides a service to owners of distinctive homes, ‘hosts’, by enabling
them to let out their home to guests for short periods while the home is unoccupied.
HOUSETRIP
ONE OF THE LARGEST HOLIDAY RENTAL WEBSITES IN THE WORLD
 An ideal alternative to hotels,
 Authenticity, privacy, value for money and flexibility.
 More space, extra bedrooms, kitchen, WiFi and laundry facilities
 NO EXTRA CHARGE
 Save on average 50% versus a hotel room
 Europe, Asia, Africa, North America, South America, Australia, Oceania
ROLE OF HOTELS IN COLLABORATIVE ACCOMMODATION
PROVIDERS.
Hotels must adapt their model to provide equal or superior services to their
consumer base, clearly they have the opportunity to reinforce their strength
and expertise:
 Provide outstanding amenities which offers peace of mind
 Ensure better service with staff trained to guarantee the happiness of guest
 Concierge team more equipped than ordinary people to drive customer’s
experience, enhance storytelling and surpass the level of personalization
 Forging relationships with local artisans and playing an integral role in the
economic and cultural ecosystem
 Hotels inject money into cities and towns by paying taxes and providing far
more jobs than home-sharing services do
WHAT DOES BNBSISTER PERMIT OWNERS TO DO?
 Rent flat during unoccupied period
 Manage arrivals and guest’s departures
 Provide cleaning and linen services
 Take in charge insurance issues
 Ensure safety payment
WHY IS THE COLLABORATIVE ECONOMY SUCCEEDING?
 Focus on the simplicity in using services
 Create new market and new customer behaviors
 Integrate social network effect
 Provide many options to experience the real culture and society
 Meet expectations of customers looking for the best price in the
current economic climate
 New alternative to expensive traditional services
Accomodation Car
Music
TV
Video
Finance Online Staffing
$335 bn
by 2025…

More Related Content

Similar to Collaborative Economy

How a hotel can positively impact the local communities - www.BookGreener.com...
How a hotel can positively impact the local communities - www.BookGreener.com...How a hotel can positively impact the local communities - www.BookGreener.com...
How a hotel can positively impact the local communities - www.BookGreener.com...
www.bookgreener.com
 
Ays presentation
Ays presentationAys presentation
Ays presentation
AYS
 
Forrester - Accommodation
Forrester - AccommodationForrester - Accommodation
Forrester - Accommodation
Scott Rains
 

Similar to Collaborative Economy (20)

Collaborative commerce
Collaborative commerceCollaborative commerce
Collaborative commerce
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
Sustainability: People, Prosperity and the Environment
Sustainability: People, Prosperity and the EnvironmentSustainability: People, Prosperity and the Environment
Sustainability: People, Prosperity and the Environment
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
Digital Marketing - Ritesh Kumar Bhanu
Digital Marketing - Ritesh Kumar BhanuDigital Marketing - Ritesh Kumar Bhanu
Digital Marketing - Ritesh Kumar Bhanu
 
How a hotel can positively impact the local communities - www.BookGreener.com...
How a hotel can positively impact the local communities - www.BookGreener.com...How a hotel can positively impact the local communities - www.BookGreener.com...
How a hotel can positively impact the local communities - www.BookGreener.com...
 
Ays presentation
Ays presentationAys presentation
Ays presentation
 
Service Literature Review
Service Literature ReviewService Literature Review
Service Literature Review
 
The future of financial services marketing communications
The future of financial services marketing communicationsThe future of financial services marketing communications
The future of financial services marketing communications
 
Trends 20101025
Trends 20101025Trends 20101025
Trends 20101025
 
The Future of Retail & Consumer Behaviour
The Future of Retail & Consumer BehaviourThe Future of Retail & Consumer Behaviour
The Future of Retail & Consumer Behaviour
 
Costing & Pricing Learning Program for Disability Service Providers
Costing & Pricing Learning Program for Disability Service ProvidersCosting & Pricing Learning Program for Disability Service Providers
Costing & Pricing Learning Program for Disability Service Providers
 
Conscious Travel - not more but better Summary
Conscious Travel - not more but better SummaryConscious Travel - not more but better Summary
Conscious Travel - not more but better Summary
 
Airbnb - Evaluating positioning options
Airbnb - Evaluating positioning optionsAirbnb - Evaluating positioning options
Airbnb - Evaluating positioning options
 
Subscribed 2015: CEO's Keynote
Subscribed 2015: CEO's KeynoteSubscribed 2015: CEO's Keynote
Subscribed 2015: CEO's Keynote
 
Forrester - Accommodation
Forrester - AccommodationForrester - Accommodation
Forrester - Accommodation
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
Collaborative Commerce
Collaborative CommerceCollaborative Commerce
Collaborative Commerce
 
Inside The Customer Journey for Hotels
Inside The Customer Journey for HotelsInside The Customer Journey for Hotels
Inside The Customer Journey for Hotels
 

Recently uploaded

Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
negromaestrong
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 

Recently uploaded (20)

Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17  How to Extend Models Using Mixin ClassesMixin Classes in Odoo 17  How to Extend Models Using Mixin Classes
Mixin Classes in Odoo 17 How to Extend Models Using Mixin Classes
 
Magic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptxMagic bus Group work1and 2 (Team 3).pptx
Magic bus Group work1and 2 (Team 3).pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
Understanding Accommodations and Modifications
Understanding  Accommodations and ModificationsUnderstanding  Accommodations and Modifications
Understanding Accommodations and Modifications
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
Seal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptxSeal of Good Local Governance (SGLG) 2024Final.pptx
Seal of Good Local Governance (SGLG) 2024Final.pptx
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptxThird Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POSHow to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please PractiseSpellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
Spatium Project Simulation student brief
Spatium Project Simulation student briefSpatium Project Simulation student brief
Spatium Project Simulation student brief
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 

Collaborative Economy

  • 1. COLLABORATIVE COMMERCE Ida BAILLOT MBA 2B (2015) Instructor: Liz Craig
  • 2. DEFINITION  Enables people to create their own physical goods as well as share their existing physical goods.
  • 3. DISRUPTIVE INNOVATION “This is the idea that startups are able to gain significant market acceptance for their products through simplifying the user experience, lowering the cost and reducing the number of features in a product to a degree that allows a large group of consumers to adopt the product". Clayton Christensen Simple & Low cost !
  • 4. AIRBNB PEER-TO-PEER BOOKING PLATFORMS ALLOWING PRIVATE INDIVIDUALS TO RENT OUT UNUSED ROOMS, APARTMENTS OR HOUSES TO OTHER TRAVELERS.  Prices at least one-sixth cheaper than traditional competitors  A choice of inventory: house, apartment, castle, tree house, igloo,...  A variety of localizations: major cities, small town, mountain, beach,...  Alternative solutions for events  Pre arranged transportation.  A range of services: cleaning, wifi....
  • 5. HANDMADE HOSPITALITY FOR THE FINEST HOMES LONDON, NEW YORK, PARIS & LOS ANGELES  The company provides a service to owners of distinctive homes, ‘hosts’, by enabling them to let out their home to guests for short periods while the home is unoccupied.
  • 6. HOUSETRIP ONE OF THE LARGEST HOLIDAY RENTAL WEBSITES IN THE WORLD  An ideal alternative to hotels,  Authenticity, privacy, value for money and flexibility.  More space, extra bedrooms, kitchen, WiFi and laundry facilities  NO EXTRA CHARGE  Save on average 50% versus a hotel room  Europe, Asia, Africa, North America, South America, Australia, Oceania
  • 7. ROLE OF HOTELS IN COLLABORATIVE ACCOMMODATION PROVIDERS. Hotels must adapt their model to provide equal or superior services to their consumer base, clearly they have the opportunity to reinforce their strength and expertise:  Provide outstanding amenities which offers peace of mind  Ensure better service with staff trained to guarantee the happiness of guest  Concierge team more equipped than ordinary people to drive customer’s experience, enhance storytelling and surpass the level of personalization  Forging relationships with local artisans and playing an integral role in the economic and cultural ecosystem  Hotels inject money into cities and towns by paying taxes and providing far more jobs than home-sharing services do
  • 8. WHAT DOES BNBSISTER PERMIT OWNERS TO DO?  Rent flat during unoccupied period  Manage arrivals and guest’s departures  Provide cleaning and linen services  Take in charge insurance issues  Ensure safety payment
  • 9. WHY IS THE COLLABORATIVE ECONOMY SUCCEEDING?  Focus on the simplicity in using services  Create new market and new customer behaviors  Integrate social network effect  Provide many options to experience the real culture and society  Meet expectations of customers looking for the best price in the current economic climate  New alternative to expensive traditional services Accomodation Car Music TV Video Finance Online Staffing $335 bn by 2025…