This document provides tips for successfully launching a new product or project. It recommends starting small with individual steps, describing the product in 140 characters or less on Twitter, knowing whose feedback to consider, setting and tracking metrics to measure performance and drive improvement, leveraging search engine optimization and community engagement, and recognizing that the job is not finished after launch as 41% of traffic comes from social media which requires ongoing efforts. The document concludes by inviting questions from the reader.