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INTERNAL RECYCLING CAMPAIGN
12/04/2023
1
All rights reserved to Nespresso Brazil.
Recycling campaign for Nespresso Brazil Employees
1st
wave (nov/2017 to jan/2018 - 14 months) 2nd
wave (1º fev/2019 - 13 dec/2019 - 11 months) Improvement
Only the fix boutiques were able to participate due to the available
space needed for the installation of the participation kit.
All boutiques were able to participate because the space needed
for the participation kit was expressively reduced.
+70
employees
Ranking not proportional to the size of the boutiques.
(HQ always at an advantage due to the number of employees, discouraging other units
from participating)
Ranking proportional to the size of the boutiques.
Greater engagement
from units
Registration app exclusively installed on tablets, with no wi-fi
connection.
Access from any device with internet connexion available
(computers, mobiles, tablets)
No device required
Need of manually registration for new employees.
(more than 10 requests per week, often the same employee asking several times, which
discourages participation)
Automatic login after the creation of a @nestle user.
(routine operation of internal infrastructure team)
Time optimization
Information stored on an external server.
(Marketing Agency)
Information stored in an internal tool.
(Forms Office 365 – approved by the Company)
Risk reduction and IT
compliance system
Kit investment: BRL1.900 / unity - BRL 20.900 in 2019
(tablet + tablet holder + weighing-machine)
Kit investment: BRL63 / Unity - BRL 693 in 2019
(sticky weighing-machine)
+ BRL
20K saving
(11 new boutiques in 2019)
tablet
weighing-m
achine
tablet holder
weighing-machine
-97%
INVESTIMENT
RECYCLING CAMPAIGN FOR NESPRESSO BRAZIL EMPLOYEES
2
All
rights
reserved
to
Nespresso
Brazil.
3
NEW SCENARIO:
2
RANKINGS
1 per Nespresso unity
1 per employee
Prize: tree planting in the
city of the unit which
recycles the most.
Ranking proportional to
the number of employees
in the units.
Individual recycling ranking electing
the 2019 Recycling Ambassadors
biweekly disclosure
disclosure before planting
• Access improvement:
Customized link leading to a form that could be accessed by any device with
available internet connexion.
RECYCLING CAMPAIGN FOR NESPRESSO BRAZIL EMPLOYEES
Recycling campaign for Nespresso Brazil employees
All
rights
reserved
to
Nespresso
Brazil.
• Engagement improvement:
Recycle your capsules,
change the landscape
2,270ton
1st
feb/2019 to 13th
dec/2019 – 11 months
≈206,36 kg/month
Planting tree in Jundiaí: one of the smallest boutiques (at the time)
2,762 ton - 1st
wave period: nov/2017 to jan/2018 – 14 months | ≈197,28 kg/month
Planting tree in São Paulo: HQ city.
2nd
wave
15/12/2019 - Trees planting in Jundiaí - SP
click here to watch the event video
The average difference of registered coffee capsules taken to recycling
by Nespresso Brazil employees was about 9kg per month higher in
the 2nd
wave of the campaign.
The 1st
wave lasted 14 months and the 2nd
wave lasted 11 months,
so we must consider the possibility of this average getting even higher
in the 2nd wave, regarding the participation of more employees that the
operational improvements made possible.
Besides, the operational improvements of the campaign showed its
value also based on the unities´ engagement, getting of the one of
the smallest boutiques (at the time it happened) champion of 2nd
wave,
due to the proportional ranking implemented in the 2nd
wave.
All
rights
reserved
to
Nespresso
Brazil
e
Ofício
da
Imagem.
5
For 2020...
• Campaign sight management;
• Platform integration;
• Improved accessibility;
illustratrive images of Microsoft
Recycling campaign for Nespresso Brazil employees
All
rights
reserved
to
Nespresso
Brazil.

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Coffee Capsules - Recycling Campaign for Emploees

  • 1. INTERNAL RECYCLING CAMPAIGN 12/04/2023 1 All rights reserved to Nespresso Brazil.
  • 2. Recycling campaign for Nespresso Brazil Employees 1st wave (nov/2017 to jan/2018 - 14 months) 2nd wave (1º fev/2019 - 13 dec/2019 - 11 months) Improvement Only the fix boutiques were able to participate due to the available space needed for the installation of the participation kit. All boutiques were able to participate because the space needed for the participation kit was expressively reduced. +70 employees Ranking not proportional to the size of the boutiques. (HQ always at an advantage due to the number of employees, discouraging other units from participating) Ranking proportional to the size of the boutiques. Greater engagement from units Registration app exclusively installed on tablets, with no wi-fi connection. Access from any device with internet connexion available (computers, mobiles, tablets) No device required Need of manually registration for new employees. (more than 10 requests per week, often the same employee asking several times, which discourages participation) Automatic login after the creation of a @nestle user. (routine operation of internal infrastructure team) Time optimization Information stored on an external server. (Marketing Agency) Information stored in an internal tool. (Forms Office 365 – approved by the Company) Risk reduction and IT compliance system Kit investment: BRL1.900 / unity - BRL 20.900 in 2019 (tablet + tablet holder + weighing-machine) Kit investment: BRL63 / Unity - BRL 693 in 2019 (sticky weighing-machine) + BRL 20K saving (11 new boutiques in 2019) tablet weighing-m achine tablet holder weighing-machine -97% INVESTIMENT RECYCLING CAMPAIGN FOR NESPRESSO BRAZIL EMPLOYEES 2 All rights reserved to Nespresso Brazil.
  • 3. 3 NEW SCENARIO: 2 RANKINGS 1 per Nespresso unity 1 per employee Prize: tree planting in the city of the unit which recycles the most. Ranking proportional to the number of employees in the units. Individual recycling ranking electing the 2019 Recycling Ambassadors biweekly disclosure disclosure before planting • Access improvement: Customized link leading to a form that could be accessed by any device with available internet connexion. RECYCLING CAMPAIGN FOR NESPRESSO BRAZIL EMPLOYEES Recycling campaign for Nespresso Brazil employees All rights reserved to Nespresso Brazil. • Engagement improvement:
  • 4. Recycle your capsules, change the landscape 2,270ton 1st feb/2019 to 13th dec/2019 – 11 months ≈206,36 kg/month Planting tree in Jundiaí: one of the smallest boutiques (at the time) 2,762 ton - 1st wave period: nov/2017 to jan/2018 – 14 months | ≈197,28 kg/month Planting tree in São Paulo: HQ city. 2nd wave 15/12/2019 - Trees planting in Jundiaí - SP click here to watch the event video The average difference of registered coffee capsules taken to recycling by Nespresso Brazil employees was about 9kg per month higher in the 2nd wave of the campaign. The 1st wave lasted 14 months and the 2nd wave lasted 11 months, so we must consider the possibility of this average getting even higher in the 2nd wave, regarding the participation of more employees that the operational improvements made possible. Besides, the operational improvements of the campaign showed its value also based on the unities´ engagement, getting of the one of the smallest boutiques (at the time it happened) champion of 2nd wave, due to the proportional ranking implemented in the 2nd wave. All rights reserved to Nespresso Brazil e Ofício da Imagem.
  • 5. 5 For 2020... • Campaign sight management; • Platform integration; • Improved accessibility; illustratrive images of Microsoft Recycling campaign for Nespresso Brazil employees All rights reserved to Nespresso Brazil.