COERA provides digital solutions and services at the intersection of IT and business. Their 360bc solution helps companies compete online by automatically generating a massive online presence through quality SEO, content, and relationships. This includes profiling customers, building links, semantic content guidance, category promotion, and product visibility to make websites stand out and increase search traffic. Initial results for clients show large increases in search sessions to localized landing pages.

1. COERA’s 360bc solution
Grasping the opportunity of the digital paradox
mass presence and personal engagement

2. Company Introduction
COERA
Profile Expertise Delivery Model
• Started on January 2014
• 10 happy customers
• 20+ specialists and growing
• Excellence Centre in Romania
• Market focus NL / UK / Germany
Facts & Figures
By combining creative thinking with
industry standards, we provide our
customers with state of the art
solutions and services on the edge
between IT and business.
We are experienced in System
Engineering
• integrated on-line platforms
• cloud solutions
• enterprise intelligence
systems
Our delivery model is based
on Agile practices,
commitment for results and
strong customer focus

3. We Go Beyond For…

4. Competing online is like competing in bricks with just a small
difference; the rest of the world is present in the same digital
street as well. New kids on the block just enter from one day to
another and business is endlessly more competitive. If you
want to sell everywhere you have to be everywhere and if you
want to sell to everyone you have to engage with everyone –
every single one!
By ‘flat’ I did not mean that the world is getting equal. I said that more
people in more places can now compete, connect and collaborate with
equal power and equal tools than ever before
as Thomas Friedman wrote in his famous book The World is flat
12-24
mio
online stores
worldwide

5. And if they don’t find you,
you simply don’t exist!
70%
of search clicks are
organic
91%
of the click through
rates are for the
listings on the first
search engine
result page

6. Assuring visibility of large product catalogs on the web
Handle frequent changes in product availability
Responding dynamically to seasonal changes and competitor promotions
Produce and maintain large amounts of pages with relevant content
Receive high SEO ranking despite all these changes
Challenges of our customers

7. Marketers need to align their digital
presence along the user journey,
emphasizing the connection between
content and intent.

8. Beyond Marketing is not about interrupting
consumers when they enjoy content. It’s about
‘being’ that content.
The key to success is to focus on quality SEO:
quality optimization, quality content and quality
relationships!

9. Quality Optimization.
Optimizing your website to help search engine spiders
understand what your content is about through on-site technical
SEO.
Quality Content
Creating valuable content for your target users that is both
shareworthy and linkworthy.
Quality Relationships
Building strong relationships with others in your industry to
amplify your content and improve your chances of gaining
valuable backlinks to your website (also via social media).

10. Customer
profiling
analyzing actual
search behavior to
optimally match on
keywords
Link
building
Efficiently distribute
search value by
creating external
and internal link
structures
Semantic
content
guiding semantic
relevant content
production through
copywriter
workflow
Category
promotion
generating landing
pages promoting
and linking
categories of
products
Product
visibility
generating landing
pages to rank
offerings on the 1st
search result page
Authority
sharing
managing link and
share-able content
for social platforms
and external pages
COERA’s 360bc solution
automatically generating massive
online presence
makes your website stand out from
the crowd

11. SEO results so far
SEO sessions to Spain landing pages +66.4%
SEO sessions to Greece landing pages +80,8%
Landing Pages live nov
20
Landing Pages live

12. SEO results so far
SEO sessions to Curacao landing pages +82.4%
SEO sessions to Turkey landing pages +82.8%
Landing Pages live
Landing Pages live

13. 360bc – beyond connectivity
info@coera.com Thank you for your attention