Codes and constraints
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Codes and constraints in technology development include legal and ethical guidelines as well as codes of practice to ensure privacy and security. Developers must consider copyright when using or developing content. Overall, responsible technology respects rules and values people's rights, safety, and well-being.
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Evaluationlmeowhsqwertyuiop
The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.
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Proposal
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The document summarizes the contributions of several important figures in the development of film editing: The Lumiere Brothers invented the first movie camera and produced the first public film shown in 1895. George Melies introduced editing to extend films to 14 minutes. Edwin Porter used early video editing techniques in films like "Life of an American Fireman" in 1903. D.W. Griffith experimented with techniques like shot sizes and flashbacks. Sergie Eisenstein pioneered montage editing and propaganda films. Methods have advanced from physically cutting film to digital editing, allowing for more technical precision over time.
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The document provides a shot list and script for filming at various locations including inside and outside of a house. It includes different camera shots like close ups, long shots, pans, dolly zooms, and tracking shots to capture scenes of a person sleeping in a bed, falling out of bed, walking up stairs, going onto a balcony, collapsing on the floor, waking up feeling dizzy, and looking at their teeth in a phone camera. The shots range from close ups to long shots and are timed to fit within the script.
Dynamic microphone
The document discusses different types of microphones, including their operating principles and common uses. It describes dynamic microphones, which use electromagnetic induction, and capacitor microphones, which can respond to extremely high audio frequencies. Electret condenser microphones contain a permanent charge that induces an AC voltage. Other microphones discussed include ribbon, carbon, crystal, lavalier, shotgun, boom, and location recording microphones.
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How to guide on premiere pro
This document provides instructions for various tasks in Adobe Premiere Pro including:
- Organizing project folders for footage, sound, and archives
- Converting image files for use in Premiere Pro using Adobe Media Encoder
- Capturing footage directly from a camera into Premiere Pro
- Editing raw footage by selecting clips and dragging them onto the timeline
- Applying video effects and transitions by dragging them onto sequence clips
Development of editing styles
The document discusses the development of editing styles in film over time. It describes how early filmmakers like the Lumiere Brothers did not edit footage at all and showed original recordings, while Sergei Eisenstein pioneered montage sequences to convey specific messages. Modern directors like David Fincher are known for their precise editing of lighting and styles to create dark, moody thrillers. Overall, film editing has become more technical and focused on camera angles versus early popular fast-paced montage films.
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Brief
There are 5 main ways a client can communicate a brief to a media firm:
1. Contractual - through a detailed written contract outlining responsibilities and financial terms which provides clarity but lacks flexibility.
2. Negotiated - through discussion and compromise between the client and firm's differing ideas, ensuring both parties are satisfied but the client may not get the best price.
3. Formal - through a formal briefing meeting or written description of requirements from the client requesting proposals, similar advantages and disadvantages to negotiated.
4. Informal - through a phone call from the client rather than a formal written brief, good for speed but risks misunderstandings.
5. Commission - the client directly commissions specific work from
Script
The documentary explores teenage sex trends, including why it occurs at younger ages, in public places, and experimentation with S&M. It interviews teenagers and examines their views, shows reconstructions of sexual encounters, visits Soho shops selling S&M items to interview employees, has the hosts try out outfits, interviews students about peer pressure and lack of self-respect, films a party to observe behaviors, reconstructs drunken and peer pressured sex, interviews adults, and profiles a Christian against premarital sex before concluding sex is increasingly common among teens.
Questionaire
This document discusses feedback on a potential sports advertising campaign. Multiple individuals provide their opinions. They believe the advert has potential if it has a high tempo and energy to engage viewers. They recommend the advert be between 30-45 seconds, targeting male teenagers and young men ages 15-25 who live in large cities. Adding a voiceover describing the football boots was also suggested.
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Asa
The ASA is the Advertising Standards Authority, a British regulatory body that promotes legal, decent and honest advertising across all media. The ASA regulates advertising content in the UK by investigating complaints to determine if ads comply with advertising standards codes. It covers a wide range of advertising from magazines and newspapers to TV, radio, internet and social media ads. The ASA requires a complainant's full contact details to verify complaints, and may disclose their identity if they consent or if the complaint is against a competitor. Complainants can appeal rulings based on new evidence or flaws in the investigation process.
Evaluationlmeowhsqwertyuiop
The document provides an evaluation of an advertisement created by the author for Nike football boots. The author reflects that the advertisement lacked quality footage, clear branding, and variety in shots. They also note that it would have been improved by including match footage to better showcase the boots' performance. Overall, the author determines their advertisement needs more professional production techniques and elements used in similar advertisements to be considered TV-worthy.
Lo1
There are several different methods for researching a target audience, including quantitative, qualitative, socio-economic, psychographic, geo-demographic, and demographic research. Quantitative research uses graphs and charts to analyze metrics like viewership numbers and understand proportions of audiences. Qualitative research involves surveys and interviews to gain insights, opinions, and uncover trends. These research methods help divide audiences into groups based on factors like economic background, lifestyle and interests, location, age, and other demographics. Understanding these audience segments allows businesses to effectively target their products and promotions.
Proposal
This document outlines a proposed advertising campaign for Nike sportswear. It aims to inspire people aged 15-30 in large cities to purchase Nike products. The advert will feature only Nike equipment and be shot at a local college and parks to promote Nike as the best sportswear brand, competing against Adidas and Puma. It has a £7,000 budget to cover equipment and production costs.
Prezzie
The document discusses the production of an educational documentary by a single filmmaker about safe sex. It describes the challenges of working alone under tight deadlines but feels the final product has a professional look and quality. Viewers can learn from the documentary's message about safe sex as well as skills demonstrated in the filmmaking process such as using storyboards, multiple takes, and editing to transform raw footage. The filmmaker hopes to apply lessons learned from completing this solo project, like managing budgets, patience, and teamwork, to their future media career and life.
Evaluationlmeowhsqwertyuiop
The document summarizes a student's advertising project for Nike football boots. It discusses the realist narrative style of the ad, the use of natural lighting outdoors and some artificial lighting indoors. It also covers editing the clips to be shorter and sharper to engage viewers, using some color correction and transitions. The goal was to promote the boots and show their advantages over others through a dramatic, exciting style. Comparable Nike and Adidas ads were analyzed for persuasive techniques to subtly influence viewers to want the products.
Lo1
The document summarizes the contributions of several important figures in the development of film editing: The Lumiere Brothers invented the first movie camera and produced the first public film shown in 1895. George Melies introduced editing to extend films to 14 minutes. Edwin Porter used early video editing techniques in films like "Life of an American Fireman" in 1903. D.W. Griffith experimented with techniques like shot sizes and flashbacks. Sergie Eisenstein pioneered montage editing and propaganda films. Methods have advanced from physically cutting film to digital editing, allowing for more technical precision over time.
Lo234
Editing involves joining images together to create meaning and tell a story. Key techniques editors use include controlling shot length to set tempo, using transitions between shots, and precisely timing shots. Editing draws attention through close-ups and establishes settings. Cutting between shots of two people in conversation (shot reverse shot) or matching a character's eye line builds narrative and draws viewers into the story.
Camera shot list
The document provides a shot list and script for filming at various locations including inside and outside of a house. It includes different camera shots like close ups, long shots, pans, dolly zooms, and tracking shots to capture scenes of a person sleeping in a bed, falling out of bed, walking up stairs, going onto a balcony, collapsing on the floor, waking up feeling dizzy, and looking at their teeth in a phone camera. The shots range from close ups to long shots and are timed to fit within the script.
Dynamic microphone
The document discusses different types of microphones, including their operating principles and common uses. It describes dynamic microphones, which use electromagnetic induction, and capacitor microphones, which can respond to extremely high audio frequencies. Electret condenser microphones contain a permanent charge that induces an AC voltage. Other microphones discussed include ribbon, carbon, crystal, lavalier, shotgun, boom, and location recording microphones.
Paul film shot types eles
This document defines and provides examples of various camera shots and techniques used in filmmaking. It describes shots from extreme long shots that show the entire scene to extreme close-ups that show extreme detail. It also covers angles like high angles, eye-level, and low angles. Additionally, it outlines camera movements like pans, tilts, tracking shots, and zooms as well as editing techniques such as match cuts, shot reverse shot, eye line matches, and jump cuts.
The sun did not shine
The story describes two children, Sally and an unnamed narrator, who are stuck inside on a rainy day with nothing to do. Their fish warns them not to play with the Cat in the Hat, who has shown up unexpectedly. However, the Cat introduces several silly tricks and games involving balancing many objects. Eventually, all the objects fall, creating a mess. The fish scolds the Cat for the chaos and demands he leave.
Lo1
The Lumiere brothers filmed without editing raw footage and showed it as is, while D.W. Griffith was one of the first to cut up film to edit footage but did so without purpose. Sergie Einsenstein pioneered the montage sequence and used editing techniques to create emotional impact and convey specific messages through propaganda. David Fincher is known for his dark, stylish thriller films achieved through innovative lighting and editing styles, bringing technical editing processes to the world. Over time, editing styles have become more technical and precise, focusing more on camera angles and precise editing rather than fast montage sequences of the past.
Lo234
Editing involves joining images together to create meaning and tell a story. Key techniques editors use include creating collages through montage, controlling tempo through varying shot lengths, and precise timing of shots. Editing also manipulates time through techniques like condensing or expanding scenes. Arranging the order of events, using flashbacks, and cutting between shots can confuse or clarify the narrative. Precise shot selection, through techniques like close-ups and establishing shots, draws viewers' attention to important details. Conversation scenes are crafted through shot reverse shot patterns and matching characters' eye lines. These techniques shape the story and its meaning.
How to guide on premiere pro
This document provides instructions for various tasks in Adobe Premiere Pro including:
- Organizing project folders for footage, sound, and archives
- Converting image files for use in Premiere Pro using Adobe Media Encoder
- Capturing footage directly from a camera into Premiere Pro
- Editing raw footage by selecting clips and dragging them onto the timeline
- Applying video effects and transitions by dragging them onto sequence clips
Development of editing styles
The document discusses the development of editing styles in film over time. It describes how early filmmakers like the Lumiere Brothers did not edit footage at all and showed original recordings, while Sergei Eisenstein pioneered montage sequences to convey specific messages. Modern directors like David Fincher are known for their precise editing of lighting and styles to create dark, moody thrillers. Overall, film editing has become more technical and focused on camera angles versus early popular fast-paced montage films.
Radio drama ideas
The document describes characters that will feature in a radio drama about animals stranded on an island. There are 24 characters described including Wally the whale, Gary the camera man, Samir who lost his daughter to Wally, and various other animals and locals. Each character is given a name, age, ethnicity, background, occupation, motivations and conflicts. The document also provides information on codes and conventions that will be used like cliffhangers. It outlines the target audience and provides a proposed budget for the production.
Brief
There are 5 main ways a client can communicate a brief to a media firm:
1. Contractual - through a detailed written contract outlining responsibilities and financial terms which provides clarity but lacks flexibility.
2. Negotiated - through discussion and compromise between the client and firm's differing ideas, ensuring both parties are satisfied but the client may not get the best price.
3. Formal - through a formal briefing meeting or written description of requirements from the client requesting proposals, similar advantages and disadvantages to negotiated.
4. Informal - through a phone call from the client rather than a formal written brief, good for speed but risks misunderstandings.
5. Commission - the client directly commissions specific work from
Script
The documentary explores teenage sex trends, including why it occurs at younger ages, in public places, and experimentation with S&M. It interviews teenagers and examines their views, shows reconstructions of sexual encounters, visits Soho shops selling S&M items to interview employees, has the hosts try out outfits, interviews students about peer pressure and lack of self-respect, films a party to observe behaviors, reconstructs drunken and peer pressured sex, interviews adults, and profiles a Christian against premarital sex before concluding sex is increasingly common among teens.
Questionaire
This document discusses feedback on a potential sports advertising campaign. Multiple individuals provide their opinions. They believe the advert has potential if it has a high tempo and energy to engage viewers. They recommend the advert be between 30-45 seconds, targeting male teenagers and young men ages 15-25 who live in large cities. Adding a voiceover describing the football boots was also suggested.
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Codes and constraints
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