Coca-Cola was invented in 1886 by Dr. John Pemberton and first sold in Atlanta. It was later acquired by Asa Candler in 1888, who greatly expanded distribution and marketing. Coca-Cola opened its first plant outside Atlanta in 1894 and began being bottled that same year. The company continued to grow throughout the 20th century, changing ownership several times. In the 1980s, New Coke was introduced but quickly replaced by Coca-Cola Classic due to public demand. Today Coca-Cola remains one of the most recognized brands worldwide due to its marketing strategy of placing products within easy reach.

1. By
Ihtisham Irfan
Eman Arshad
Shan haider
Syed qasim raza

2. Coca-cola’s history
1- Invented in May of 1886 by Dr. John Styth
Pemberton.
2- First glass sold for 5 cents at Jacob’s Pharmacy in
Atlanta.
3- May 29, 1886- first newspaper advertisement
pronounced it “Delicious and Refreshing”.

3. Coca-cola’s development
1- April 1888, Dr. Pemberton sold off his interest in
Coca-Cola and passed away two days after.
2- April 1888, Asa Candler began buying up Coca-
Cola shares.
3- By 1892, Asa Candler was sole proprietor of
Coca-Cola for a total investment of $2,300.

4. Coca-cola’s growth
1- Candler’s expertise in marketing led to massive
growth in Coca-Cola.
2- 1894- Coca-Cola opened its first syrup
manufacturing plant outside Atlanta in Dallas
Texas.
3- Joseph Biedenharn became fist bottler of Coca-
Cola in 1894.

5. Coca-cola’s growth cont.
1- 1899- Benjamin J. Thomas and Joseph B. Whitehead
secured the exclusive rights to bottle and sell Coca-Cola for
$1.
2- Sept 12, 1919 Coca-Cola changed ownership once more.
3- Candler sold Coca-Cola as he pursued a position as mayor
of Atlanta.
4- Ernest Woodruff purchased Coca-Cola with an investor
group.
5- 1923- Robert Woodruff elected new President.
6- 1985, Coca-Cola changed its formula introducing New
Coke.

6. Coca-cola’s growth cont.
7- New Coke was roundly rejected by consumers
8- Coca-Cola quickly brought back Coca-Cola Classic to
meet customer demands.
9- Mid 1980s, Coca-Cola came back to its roots to
concentrate on the soft drink industry.
10- Introduced POWERADE and Fruitopia in early 1990s.

7. Coca-cola’s marketing
1- In 1997, Coca-Cola gave their products a “global
facelift”.
2- Created new graphics for packaging, POS
materials, street signs, trucks and vending machines.
3- New global advertisement “Welcome to the
World”.
4- Put Coca-Cola “within an arm’s reach of desire”.

8. Coca-cola’s finance
1- Coca-Cola’s concentrate business is a cash cow.
2- In 1997, Coca-Cola generated $4 billion in
operating cash flow
3- Coca-Cola invests this in 3 ways
invest in bottling & concentrate plants
> pay dividends to share owners
> repurchases their shares

9. Recommondation
1- I recommend Coca-Cola as a valuable investment
opportunity.
2- Coca-Cola utilizes corporate strategies that
capitalize off their strengths and work to minimize
their weaknesses.
3- Coca-Cola has thus far transcended the bounds of
common expectations and eagerly looks to the future
achieve new feats.

10. Thank You!