This document discusses various ways for musicians to make money, including through intellectual property rights over their music compositions and recordings, live performances, and building relationships with fans. It notes that live performance only becomes profitable at larger theatre-level venues and that grassroots musicians mainly make income from copyrights. Building a fanbase through self-promoted gigs and pay-to-play gigs is important. Musicians can sell recordings, tickets, merchandise, and premium products/experiences to their fanbase. The document also provides an overview of the music industry and advice on getting started as a musician, including organizing one's own gigs to build a fanbase.

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CMU:DIYCMU:DIY x THE GREAT ESCAPE 2016

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MAKE:MONEY

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HOW DO YOU MAKE MONEY FROM MUSIC?
INTELLECTUAL PROPERTY
LIVE PERFORMANCE
FAN RELATIONSHIP

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IP PRODUCTS
©
Musical Compositions
Lyrics
PUBLISHING RIGHTS ©
Sound Recordings
Music videos
MASTER RIGHTS
©
Artwork
Photography
ARTISTIC RIGHTS ®
Band Name
Band Logo
TRADEMARKS

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LIVE PERFORMANCE
 An artist’s live career goes
through various stages…
 It only becomes profitable
for the artist around
theatre level.
 At grass roots the main
income actually comes
from copyright.
 And it’s really about
building a fanbase.
Self-promoted gigs, pay-to-play gigs
Gig & club-nights, festival new band stages
Pub/club venue touring, festival stages
Theatre venue touring, festival main stages
Arena touring, festival headline slots
Stadium touring

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YOUR FAN BUSINESS
you + your music + your shows
your fanbase
SELL THEM STUFF!
Recordings TicketsMerch
Premium Products SubscriptionsVIP Experiences

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MUSIC:INDUSTRY

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MEET THE MUSIC INDUSTRY
THE MUSIC INDUSTRY
MUSIC RIGHTS
Record Label
Merchandiser
Music Publisher
LIVE INDUSTRY
Booking Agent
Promoter
Ticket Agent
FAN BUSINESS
Direct To Fan
Brand Agency
MANAGEMENT (+ lawyer and accountant)

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GET:STARTED

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GETTING STARTED
 Once you’ve cracked the songs, it’s all about building fanbase.
 Once you start building a fanbase, the industry may get interested.
 But how do you build a fanbase?
 The best tool for building fanbase is gigging.
 But how do you get a gig?
 You’re probably going to have to organise it yourself.

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GOING LIVE
 How do you choose and book a venue?
 How do you sell tickets?
 How do you publicise the show?
 What happens on the day?
 What is your show going to be like?
 How do you make sure you take your fanbase with you?
 How do you connect with the industry?

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CMU
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CMU
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CMU:DIY