Burson-Marsteller, empresa global líder en relaciones públicas y comunicación, publicó la última edición de su estudio Twiplomacy (www.twiplomacy.com), en esta ocasión analiza específicamente las organizaciones internacionales y sus dirigentes en Twitter.

1. Twiplomacy 2013
How International
Organisations Tweet
Most Effective International
Organisations on Twitter
AVERAGE NUMBER OF RETWEETS PER TWEET
130
100
82
69
68
@CERN
@unicef
@un
@WWF
@greenpeace
European
Organisation
for Nuclear
Research
United Nations United Nations
Children's Fund Organisation
World Wide
Greenpeace
Fund for Nature
Most Followed International Organisations
NUMBER OF FOLLOWERS
2,226,255
1,989,109
1,959,827
@unicef
@un
United Nations
Children's
Fund
United Nations
Organisation
1,425,259
1,160,039
@davos
@refugees
@WWF
World
Economic
Forum
UN Refugee
Agency
World Wide
Fund for
Nature
Most Active International Organisations
AVERAGE TWEETS PER DAY
42.5
22.7
20.7
18.7
18.5
@EspacioOEI
@unfoundation
@unisgeneva
@undp
@un
Organización
de Estados
UN Foundation
UN Geneva
UN
Development
United Nations
Organisation
Iberoamericanos
Most Conversational International
Organisations PERCENTAGE OF @REPLIES
37%
35%
@eurocontrol
32%
@imohq
18%
16%
@un
@who
United Nations
Organisation
EUROCONTROL International
Maritime
Organisation
@esa
European
Space Agency
The United
Nations World
Health
Organisation
Tweeting Since
YEAR INTERNATIONAL ORGANISATIONS SIGNED UP TO TWITTER
47
2
2007
17
12
2008
2009
16
2010
2011
5
2012
Greenpeace was the first
international organisation
to sign up to Twitter on 4
April 2007. In 2009, 47
percent of the international
organisations we looked at
joined Twitter.
Data was gathered on 1 November 2013 using Twitonomy.com. For the full report go to twiplomacy.com
and follow @Twiplomacy on Twitter for daily updates.
twiplomacy.com