This is an advertising campaign concept created for an Advertising Campaigns course. The specific product that is chosen, Sunbasket Meal Kit Services, is the product being advertised. This is a full report that includes the ad concept and an analysis for why it was chosen and how it works for three different ad elements. This report also features a client research section.
This is an advertising concept created for an Advertising Campaigns course. The specific product that is chosen, Citibank Financial Advisors, is the product being advertised. This is a full report that includes the ad concept and an analysis for why it was chosen and how it works for a outdoor ad.
This is an advertising concept created for an Advertising Campaigns course. The specific product that is chosen, Citibank Financial Advisors, is the product being advertised. This is a full report that includes the ad concept and an analysis for why it was chosen and how it works for a outdoor ad.
CMN Flooring Inc. is a professional flooring installer in the Omaha, NE area.
As part of an Advanced Graphic Design course, we were prompted to choose a company that we wanted to rebrand. I chose CMN Flooring and here is the process book that describes the journey I had with the company and my process in rebranding it.
CMN Flooring Inc. is a professional flooring installer in the Omaha, NE area.
As part of an Advanced Graphic Design course, we were prompted to choose a company that we wanted to rebrand. I chose CMN Flooring and here is the process book that describes the journey I had with the company and my process in rebranding it.
CMN Flooring Inc. is a professional flooring installer in the Omaha, NE area.
As part of an Advanced Graphic Design course, we were prompted to choose a company that we wanted to rebrand. I chose CMN Flooring and here is the process book that describes the journey I had with the company and my process in rebranding it.
Marin Bikes is a bicycle manufacturer founded in Marin County, California. It specializes in mountain bikes but also offers several other variants. Many of its bike models are named after locations in and around Marin County.
The Media Plan Overview is the culminating project in the Introduction to Advertising Course. The Media plan researches and determines the best media outlets for Marin Bikes advertising. The media outlets include Magazine, Radio and Google Keywords.
Sneaker Bar Detroit is a sneaker news and review website that provides the latest information in all things in the collectible sneaker industry.
This Usability Analysis over the website was based on User Field Testing conducted on the website using two different testers. The two field usability tests were conducted using pre-determined tasks and a usability test script. This process allows the person giving the usability tests a chance to view the website in the visitors shoes and learn how different people solve web-based tasks differently.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
This is an advertising campaign concept created for an Advertising Campaigns course. The specific product that is chosen, Sunbasket Meal Kit Services, is the product being advertised. This is a full report that includes the ad concept and an analysis for why it was chosen and how it works for three different ad elements. This report also features a client research section.
This is an advertising concept created for an Advertising Campaigns course. The specific product that is chosen, Citibank Financial Advisors, is the product being advertised. This is a full report that includes the ad concept and an analysis for why it was chosen and how it works for a outdoor ad.
This is an advertising concept created for an Advertising Campaigns course. The specific product that is chosen, Citibank Financial Advisors, is the product being advertised. This is a full report that includes the ad concept and an analysis for why it was chosen and how it works for a outdoor ad.
CMN Flooring Inc. is a professional flooring installer in the Omaha, NE area.
As part of an Advanced Graphic Design course, we were prompted to choose a company that we wanted to rebrand. I chose CMN Flooring and here is the process book that describes the journey I had with the company and my process in rebranding it.
CMN Flooring Inc. is a professional flooring installer in the Omaha, NE area.
As part of an Advanced Graphic Design course, we were prompted to choose a company that we wanted to rebrand. I chose CMN Flooring and here is the process book that describes the journey I had with the company and my process in rebranding it.
CMN Flooring Inc. is a professional flooring installer in the Omaha, NE area.
As part of an Advanced Graphic Design course, we were prompted to choose a company that we wanted to rebrand. I chose CMN Flooring and here is the process book that describes the journey I had with the company and my process in rebranding it.
Marin Bikes is a bicycle manufacturer founded in Marin County, California. It specializes in mountain bikes but also offers several other variants. Many of its bike models are named after locations in and around Marin County.
The Media Plan Overview is the culminating project in the Introduction to Advertising Course. The Media plan researches and determines the best media outlets for Marin Bikes advertising. The media outlets include Magazine, Radio and Google Keywords.
Sneaker Bar Detroit is a sneaker news and review website that provides the latest information in all things in the collectible sneaker industry.
This Usability Analysis over the website was based on User Field Testing conducted on the website using two different testers. The two field usability tests were conducted using pre-determined tasks and a usability test script. This process allows the person giving the usability tests a chance to view the website in the visitors shoes and learn how different people solve web-based tasks differently.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
