ContentMutual
The World’s 1st Quality Content Exchange

by: Joshua Tobkin
The World’s 1st Quality Content Exchange

The World’s 1st Quality Content Exchange

What Do We Do?
The World’s 1st Quality Content Exchange

We empower you to monetize and manage your
Digital Articles, Videos, Podcasts, and Images
We Enable Your Content to be Republished
and paid for on a Pay-Per-View Basis
The World’s 1st Quality Content Exchange

What Do We Do?
The World’s 1st Quality Content Exchange

Original Article
Listed on Content Mutual
Republished with Permission
The World’s 1st Quality Content Exchange

What’s The Problem?
• Copyrighted Content Is Being Stolen,

and the losers are the creators
Permission is required to republish content but this

normally takes days and weeks.

Our solution takes mere minutes.
• Quality Content Is Expensive To Produce
Publishers are pressured to engage their audiences 

or they will lose them. 



But Producing that much original content is very expensive

The World’s 1st Quality Content Exchange

Our Solution
• ContentMutual is a Marketplace to…
List your content for a fee and allow Publishers to 

compensate Individual Creators on a pay-per-view basis
• Our Patent Pending Technology…
Enables Creator’s content to display on other people’s

website with tracking analytics, thus enabling micro-transactions

and control
We Provide Digital Rights

Management (DRM)
The World’s 1st Quality Content Exchange

(Manage who is allowed to republish your copyrighted content)
Analytics
The World’s 1st Quality Content Exchange

Monetization
The World’s 1st Quality Content Exchange

Platform
The World’s 1st Quality Content Exchange

The World’s 1st Quality Content Exchange

source: TechCrunch.com
Internet Ad-spend in Billions:
Total Addressable Market
$74.4+ $71.1+ $15.1 =

$160,000,000,000


($160 Billion Ad Spend Online)

every single year


Predicted for 2016:
The World’s 1st Quality Content Exchange

ContentMutual Enables:
• Content Creators to receive more 

exposure and pay-per-performance
• Republishers to quickly filter and find

relevant content to republish on their site
• All Terms Negotiation, Tracking, and 

Payment handled via our Platform
The World’s 1st Quality Content Exchange

Why We Matter
• We enable individuals to monetize and 

manage their copyrighted works easily
• We’re promoting a Shift of control back to 

the Original Content Creators
• We’re rebalancing the Online Publishing 

Ecosystem by providing more transparency

and curbing copyright infringement
The World’s 1st Quality Content Exchange

How We Make $
• Our fee is 20% of all content that is

facilitated through our platform
• For example, 

A publisher finds an article listed on ContentMutual

he likes and pays the content creator 

$3 per 1000 page views. 

1 month and 100K page views later, the Publisher 

would have compensated the content owner $300. 

Our cut would be 20% of the $300
The World’s 1st Quality Content Exchange

Why This Works
• Publishers are able to monetize content

usually around $2-$10 per 1000 page views
• As long as the publisher is monetizing the

content (usually via Ads) at a greater rate 

than the cost to acquire the license, the 

publisher will generate profit beyond the

original cost of the content.
• A virtuous cycle begins…
The World’s 1st Quality Content Exchange

Team
Joshua Tobkin

Founder & CEO
Gjergj Shinistaj

Co-founder & Investor
Co-founder and 

Lead Developer
Masataka Kubo

Advisor & Investor
Will Chang

Advisor & Investor
Joerg Joergenson 

CFO & Investor
ContentMutual
The World’s 1st Quality Content Exchange


Cm deck

  • 1.
    ContentMutual The World’s 1stQuality Content Exchange

  • 2.
    by: Joshua Tobkin TheWorld’s 1st Quality Content Exchange
 The World’s 1st Quality Content Exchange

  • 3.
    What Do WeDo? The World’s 1st Quality Content Exchange
 We empower you to monetize and manage your Digital Articles, Videos, Podcasts, and Images
  • 4.
    We Enable YourContent to be Republished and paid for on a Pay-Per-View Basis The World’s 1st Quality Content Exchange
 What Do We Do?
  • 5.
    The World’s 1stQuality Content Exchange
 Original Article Listed on Content Mutual Republished with Permission
  • 6.
    The World’s 1stQuality Content Exchange
 What’s The Problem? • Copyrighted Content Is Being Stolen,
 and the losers are the creators Permission is required to republish content but this
 normally takes days and weeks.
 Our solution takes mere minutes. • Quality Content Is Expensive To Produce Publishers are pressured to engage their audiences 
 or they will lose them. 
 
 But Producing that much original content is very expensive

  • 7.
    The World’s 1stQuality Content Exchange
 Our Solution • ContentMutual is a Marketplace to… List your content for a fee and allow Publishers to 
 compensate Individual Creators on a pay-per-view basis • Our Patent Pending Technology… Enables Creator’s content to display on other people’s
 website with tracking analytics, thus enabling micro-transactions
 and control
  • 8.
    We Provide DigitalRights
 Management (DRM) The World’s 1st Quality Content Exchange
 (Manage who is allowed to republish your copyrighted content)
  • 9.
    Analytics The World’s 1stQuality Content Exchange

  • 10.
    Monetization The World’s 1stQuality Content Exchange

  • 11.
    Platform The World’s 1stQuality Content Exchange

  • 12.
    The World’s 1stQuality Content Exchange
 source: TechCrunch.com Internet Ad-spend in Billions: Total Addressable Market $74.4+ $71.1+ $15.1 =
 $160,000,000,000 
 ($160 Billion Ad Spend Online)
 every single year 
 Predicted for 2016:
  • 13.
    The World’s 1stQuality Content Exchange
 ContentMutual Enables: • Content Creators to receive more 
 exposure and pay-per-performance • Republishers to quickly filter and find
 relevant content to republish on their site • All Terms Negotiation, Tracking, and 
 Payment handled via our Platform
  • 14.
    The World’s 1stQuality Content Exchange
 Why We Matter • We enable individuals to monetize and 
 manage their copyrighted works easily • We’re promoting a Shift of control back to 
 the Original Content Creators • We’re rebalancing the Online Publishing 
 Ecosystem by providing more transparency
 and curbing copyright infringement
  • 15.
    The World’s 1stQuality Content Exchange
 How We Make $ • Our fee is 20% of all content that is
 facilitated through our platform • For example, 
 A publisher finds an article listed on ContentMutual
 he likes and pays the content creator 
 $3 per 1000 page views. 
 1 month and 100K page views later, the Publisher 
 would have compensated the content owner $300. 
 Our cut would be 20% of the $300
  • 16.
    The World’s 1stQuality Content Exchange
 Why This Works • Publishers are able to monetize content
 usually around $2-$10 per 1000 page views • As long as the publisher is monetizing the
 content (usually via Ads) at a greater rate 
 than the cost to acquire the license, the 
 publisher will generate profit beyond the
 original cost of the content. • A virtuous cycle begins…
  • 17.
    The World’s 1stQuality Content Exchange
 Team Joshua Tobkin
 Founder & CEO Gjergj Shinistaj
 Co-founder & Investor Co-founder and 
 Lead Developer Masataka Kubo
 Advisor & Investor Will Chang
 Advisor & Investor Joerg Joergenson 
 CFO & Investor
  • 18.
    ContentMutual The World’s 1stQuality Content Exchange