Totango is a SaaS company founded in 2010 that uses various cloud services like Amazon Web Services to deliver its three products to 25 global customers. The 7 employee company collects big data from many users and activities to provide insights that help customers understand and improve interactions with their own users. The document discusses challenges of product development at scale, the technologies used in Totango's development stack like Java, PHP, and Hadoop, and lessons learned about composing applications from various cloud services rather than constructing their own infrastructure.

1. Guy Nirpaz Product Development & Clouds

2. Share my experience…

3. About Totago Founded mid 2010 25 Global customers 3 Products 7 employees (we’re hiring!) 2 Open source github projects (Ruby and JQuery) Guy Nirpaz Founder & CEO, Totango(formerly SaaSPulse) Lean Startup Israel - http://meetp.com/lean-startup-israel Contact me: @guynirpaz, guy@totango.com “I’m already getting addicted to watching the real-time activity stream”, Chris Hefely, CEO, Bandit Software

4. Totango in step with your customers! Grow online subscription sales and customer satisfaction through deep understanding of customer interactions

5. Product Development Challenges Fast delivery of value to customers Win markets fast Continuous deployments Big Data Many customers, many users, many activities Lots of data Service Delivery Uptime and SLA Security Multi-tenancy

6. Addressing all that? SaaS Open Source Cloud

7. Development Stack S3 – storage SNS, SQS – messaging and workflow EC2 – compute SimpleDB – key value store Elastic Map Reduce – Grid computation Java – backend language PHP - reporting GWT, JQuery Linux Hadoop, Cassandra,mySQL

8. We use these SaaS services Beanstalk – SVN Sifter – Bug Tracking Google Apps – email, docs Dropbox – File Sharing Yammer – team notifications Zendesk – support Salesforce – CRM WebEx – conferencing Pingdom – Uptime Monitoring NewRelic -APM

9. Lessons Learned Composition vs. Construction SaaS is not like ‘leasing…’ Physical location isn’t important Much faster!

10. Twitter: @guynirpaz Mail: guy@totango.com www.totango.com blog.totango.com Thank you.

11. Being in step with your customers