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Climbing the value chain in higher education.pptx
The document discusses the commercialization of intellectual property (IP) within universities, highlighting various strategies for generating revenue through spin-offs, consulting, and training services. It provides examples of successful university-affiliated companies and delves into the academic-commercial divide while emphasizing the importance of knowledge transfer and innovation in enhancing economic impact. Key methods for monetizing academic research include customized training, IP licensing, and contract research.
Climbing the value chain in higher education.pptx
- 1. Climbing the valuechain Mohd Shahir Shamsir RTTP Universiti Teknologi Malaysia Innovation & Technology Management Association
- 2. Commercial Economy Knowledge Economy Industry& Public Universities Spin- off or start- up IP Commercialisation Partnership profit, licensing fees, royalty fees Productization of services Reviewer, examiner, knowledge sharing, panellist , advocacy, subject matter expert Academic Unit Honoraria Consultancy solutions, Professional services Consultancy Unit or Holding Company Consultancy & Professional Services Revenue Learning materials, modules, licensed printed materials, licensed intellectual property Innovation, Technology Transfer Office Shared profit, licensing fees, royalty fees Adjunct advisory expertise, Adjunct Professorship or fellowship Registrar, Human Training Teaching Fees & Honoraria Progression of competency & experience Baseline Educational Value Revenue Value Value Transfer Academic-Commercial Divide Knowledge, experience and expertise, short courses, accredited courses, distant learning courses Training fees Distance & Continuous Learning Centre Test Results, Trusted Analysis Fees Testing, Services Laboratories Certificate/Diploma/Degree/ Postgraduate certification Undergraduate & Postgraduate fees Faculty, School Climbing the Value Chain Shahir Shamsir UTM Leadership for Impactful COE – UUM 18-19 Oct A guide to Intellectual Properties for Researchers in Academia 2024
- 6. Universities spin-offs/start upsexamples globally • Massachusetts Institute of Technology • Genesis for some 26,000 companies. • Combined annual company turnover of US$2 trillion • Created 3.3 million jobs • ETH Zurich • 2019, 30 new spin- offs have been founded at ETH Zurich • GetYourGuide – CHF 1 bil valuation • University of Stanford • Coursera - USD 1 bil valuation • University of Melbourne • Cochlear implant - AUD 1.24 bil revenue • 250,000 people receiving one of Cochlear's implants
- 7. Professors of Strategyand Management INSEAD, (Institut Européen d'Administration des Affaires.
- 8. Michell e Knudse n Lesley University, US NewYork Times best-selling author 45 books for young readers, including board books, picture books, early readers, and middle grade and young adult novels best-known book to date is the award-winning picture book Library Lion, which has been translated into fourteen languages Time Magazine as one of the Best 100 Children's Books of All Time
- 9. Commercial Economy Knowledge Economy Industry& Public Universities Spin- off or start- up IP Commercialisation Partnership profit, licensing fees, royalty fees Productization of services Reviewer, examiner, knowledge sharing, panellist Academic Unit Honoraria Consultancy solutions, Professional services Consultancy Unit or Holding Company Consultancy & Professional Services Revenue Learning materials, modules, licensed printed materials, licensed intellectual property Innovation, Technology Transfer Office Shared profit, licensing fees, royalty fees Adjunct advisory expertise, Adjunct Professorship or fellowship Registrar, Human Training Teaching Fees & Honoraria Progression of competency & experience Baseline Educational Value Revenue Value Value Transfer Academic-Commercial Divide Knowledge, experience and expertise, short courses, accredited courses, distant learning courses Training fees Distance & Continuous Learning Centre Test Results, Trusted Analysis Fees Testing, Services Laboratories Certificate/Diploma/Degree/ Postgraduate certification Undergraduate & Postgraduate fees Faculty, School Shahir Shamsir UTM Leadership for Impactful COE – UUM 18-19 Oct A guide to Intellectual Properties for Researchers in Academia
- 10. Commercial Economy Knowledge Economy Industry& Public Universities Spin- off or start- up IP Commercialisation Partnership profit, licensing fees, royalty fees Productization of services Reviewer, examiner, knowledge sharing, panellist Academic Unit Honoraria Consultancy solutions, Professional services Consultancy Unit or Holding Company Consultancy & Professional Services Revenue Learning materials, modules, licensed printed materials, licensed intellectual property Innovation, Technology Transfer Office Shared profit, licensing fees, royalty fees Adjunct advisory expertise, Adjunct Professorship or fellowship Registrar, Human Training Teaching Fees & Honoraria Progression of competency & experience Expertise 1. Specialized Consultancy 2. Contract Research. 3. Paid Advisory & Panels: Participation in events as subject matter experts. 4. Executive Training: Offering high-level training modules for industry executives and leaders. 5. Patent & IP Consulting: Assisting businesses and leveraging university research. Knowledge 1. Customized Training Modules: Courses tailored to specific industry needs 2. IP Licensing & Royalties: Licensing out university-developed intellectual property 3. Publication Sales: Selling research reports , & case studies, policies 4. Digital Content & e-Learning Modules: Offering digital courses and online workshops. 5. Knowledge Repository Access: Subscription-based access to digital resources. 6. Open Lectures & Webinars: Hosting monetized public lectures. Services 1. Laboratory & Equipment Access: Renting out university labs and equipment 2. Startup Incubation & Acceleration: Providing resources, mentorship, and space for equity or future revenue. 3. Contract Research & Development: Undertaking research projects on behalf of, and funded by, external organizations. 4. Conference & Event Hosting: Leveraging university infrastructure for hosting events, 5. Field Studies & Surveys: Undertaking industry-specific studies and surveys leveraging university resources and student manpower. 6. Campus Recruitment Services: Facilitating industry access to student talent pools for recruitment, often in exchange for sponsorship or partnership agreements. Baseline Educational Value MONETISATION Revenue Value Value Transfer Academic-Commercial Divide Knowledge, experience and expertise, short courses, accredited courses, distant learning courses Training fees Distance & Continuous Learning Centre Test Results, Trusted Analysis Fees Testing, Services Laboratories Certificate/Diploma/Degree/ Postgraduate certification Undergraduate & Postgraduate fees Faculty, School
- 11. Postgraduat es Funding Government Research INPUT ResearchOUTPUT Theoretical Applied Commercialise d Research phase Pre-award phase Graduated Students High end Publications Grant Application Fresh Graduate Grant supported stipend Grand Funded Equipment must be purchased by supervisor Research on campus, limited industry linkages, talent building Repeating the process for future research IP disclosure in publication IP disclosure in publication 1 Mature students Stipend unnecessary or industry sponsored Equipment may be sourced externally from industry/mature students working spaces Savings on stipend/ Research off campus/ Supervisor expand worldview Graduated Students Lower end Publications Grant Application Immediate use Technical Reports Graduate Employability Industry Pre- funding Agreemen t Positive Gains Revenue/ Cost Savings Students start-ups Postgraduate s Funding Private and Industry Sponsore d Industry may fund future research 2 Applied Fundamenta l High Risk Self sustaining research loop Spin-off Start-ups Consultanc y & Services Training Advocacy Low Risk Self sustaining research loop 3 Stipend from consultancy Self- sustaining IP Points Shahir Shamsir UTM Leadership for Impactful COE – UUM 18-19 Oct A guide to Intellectual Properties for Researchers in Academia 2024
- 12.
Editor's Notes
- #3 ETH Zurich 1.1 bil